foundations of digital marketing and e-commerce weekly challenge 1 answers
1. What is the term for any communication method or platform a business can use to reach their target audience online?
- E-commerce
- Online sales
- Digital channel
- Target strategy
2. Digital marketing helps businesses do what? Select all that apply.
- Process online transactions
- Better serve customers
- Build trust
- Inspire loyalty
3. With digital marketing, potential customers can take an action the moment they experience the ad. Which advantage of digital marketing does this represent?
- You can reach more people.
- You get faster results.
- You can build relationships with customers.
- It is more cost-effective.
4. Which of the following statements regarding working in a marketing career is generally true?
- Marketing coordinators’ tasks at a company are often disconnected and unrelated.
- A digital marketing coordinator and e-commerce analyst have exactly the same roles.
- It is helpful to specialize in a marketing role that aligns with your strengths such as writing, visual design, or data analysis.
- You are typically responsible for a wider range of marketing tasks in a larger business than a smaller business.
5. Which of the following best describes the skill of analytical thinking and comparing qualities as a digital marketer or e-commerce analyst?
- Collect and organize information to identify patterns, uncover trends, and solve problems.
- Seek out answers about people—what they want, how they think, and what motivates them to take action.
- Communicate insights effectively to engage an audience.
- Highlight unique qualities and get customers’ attention in creative ways.
6. Fill in the blank: A _____ contains your samples of past work and demonstrates relevant work experience.
- Index
- Portfolio
- Selection
- Report
7. Which of the following are benefits of working as an in-house marketing employee? Select all that apply.
- Collaborate on a variety of initiatives in multiple industries
- Gain knowledge and expertise in a specific industry
- Likely have a clear path to promotion
- Get to know one company and its products
8. Which of the following are benefits of working in a marketing agency role? Select all that apply.
- Develop broad and flexible expertise.
- Learn certain skill sets very well.
- Collaborate on a variety of initiatives in multiple industries.
- Gain deep knowledge and expertise in a specific industry.
9. Coordinating marketing activities, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level?
- Product manager-level roles
- Account manager-level roles
- Strategist-level roles
- Associate-level roles
10. Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.
- Develop relationships with clients.
- Execute and monitor loyalty programs.
- Use SEO to maximize traffic to the website.
- Analyze data from the website or mobile app.
11. Fill in the blank: _____ is generally cheaper, more convenient, and more accessible than storefront sales.
- Online marketing
- Traditional marketing
- Digital channel
- E-commerce
12. A business owner wants to find new consumers for their clothing store. They plan to use social media to turn them into customers. What is this practice known as?
- Online sales
- Face-to-face marketing
- Digital marketing
- E-commerce
13. Digital marketing enables potential customers to act the moment they experience the ad, such as when a customer clicks on a digital ad to purchase a product. Which advantage of digital marketing does this represent?
- Reach more people
- Build relationships with customers
- Get faster results
- Save money
14. Which statement about marketing careers is generally true?
- A digital marketing coordinator and e-commerce analyst often share similar skills.
- You are typically responsible for a wider range of marketing tasks in a large business than a small business.
- Marketing coordinators’ tasks at a company are often disconnected and unrelated.
- Specializing in a marketing field that aligns with your strengths is not recommended.
15. What best describes the skill of data storytelling as a digital marketer or e-commerce analyst?
- Communicate data insights effectively to engage an audience.
- Use data insights to adapt to new situations.
- Collect and organize information to spot patterns, uncover trends, and solve problems.
- Seek out answers about people—what they want, how they think, and what motivates them to take action.
16. As you consider your skills and interests in marketing, which of the following should you do? Select all that apply.
- Learn industry terminology
- Learn one industry
- Limit your understanding of the fundamentals
- Make a note of skills that come up frequently
17. You want to become an expert in a specific industry by working for a single company. What role should you consider?
- An in-house role
- An internship
- An agency role
- A staffing firm role
18. Consider this scenario:
A recent graduate has decided on a career path. They want to work in a role that partners with multiple companies to help achieve their digital marketing and advertising goals.
Which type of role should they consider?
- An internship
- Full-time employment
- An agency role
- An in-house role
19. Setting marketing goals and KPIs, assisting on ongoing marketing campaigns, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level?
- Strategist-level roles
- Account manager-level roles
- Product manager-level roles
- Associate-level roles
20. Which of the following are typically job responsibilities for a digital marketing coordinator? Select all that apply.
- Draft social media copy and obtain approvals
- Approve and disburse funds for marketing activities
- Follow SEO best practices
- Analyze data from marketing campaigns
21. There are several advantages to digital marketing. For example, it enables customers to act as soon as they experience an ad.
What does this advantage enable brands to do?
- Reach fewer people
- Spend more
- Build relationships with customers
- Get faster results
22. What skill helps marketers and analysts to communicate data insights effectively and engage an audience?
- Curiosity
- Data maps
- Analytical thinking
- Data storytelling
23. What is in a portfolio?
- Previous job titles and descriptions chronologically
- Samples of past work and relevant work experience
- Letters of recommendation from past employers
- A letter outlining your credentials and interest in a job
24. Consider this scenario:
A recent graduate enjoys a stable working environment and decides to specialize in a specific industry. They want to avoid unpredictable requests from clients and long working hours.
Which type of role should they consider?
- An in-house role
- A staffing firm role
- An agency role
- An internship
25. You would like to work on different projects and develop a broad set of skills in your next role. Which of the following should you consider?
- An agency role
- A part-time role
- An internship
- An in-house role
26. There are a variety of roles and responsibilities in digital marketing. Which of the following are typical entry-level roles? Select all that apply.
- Digital marketing coordinator
- Account manager
- Marketing associate
- Email marketing specialist
27. Which of the following are typically job responsibilities for a digital marketing coordinator? Select all that apply.
- Follow SEO best practices
- Draft social media copy and obtain approvals
- Analyze data from marketing campaigns
- Approve and disburse funds for marketing activities
28. Which of the following best describes the quality of being curious as a digital marketer or e-commerce analyst?
- Seek out answers about people—what they want, how they think, and what motivates them to take action..
- Use analytical thinking to collect and organize information to spot patterns and solve problems.
- Highlight unique qualities and get customers’ attention in creative ways.
- Communicate insights effectively to an audience.
29. In an e-commerce role, you may be asked to monitor website analytics, optimize paid advertising campaigns using SEO, and manage an online marketing presence.
These tasks typically apply to which roles?
- Product manager-level roles
- Associate-level roles
- Strategist-level roles
- Account manager-level roles
30. As a new associate, you may be asked to follow SEO best practices, draft social media copy and obtain approvals, and monitor activities of returning customers.
Who typically fills this role?
- Social media strategist
- E-commerce product manager
- Search Engine Marketing (SEM) specialist
- Digital marketing coordinator
31. Digital marketing helps businesses create brand recognition in new and global markets. What does this mean? Select all that apply.
- It’s a traditional form of marketing
- It relies on local platforms like newspapers, and radio stations
- It makes products and services accessible to a variety of people
- It drives sales
32. Digital channels like email and social media allow businesses to personalize their communication.
What advantage of digital marketing does this refer to?
- It reaches less people.
- It is cost-effective.
- You can build relationships with customers through direct communication.
- It delivers faster results.
33. Which one of the following describes marketing roles?
- Marketing coordinators’ tasks at a company are often disconnected and unrelated.
- Specializing in a marketing field that aligns with your strengths is not recommended.
- You are typically responsible for a wider range of marketing tasks in a large business than a small business.
- A digital marketing coordinator and e-commerce analyst often share similar skills.
34. As a digital marketer or e-commerce analyst, you often collect and organize information to identify patterns, uncover trends, and solve problems.
Which skill does this refer to?
- Writing
- Analytical thinking
- Storytelling
- Curiosity
35. Fill in the blank: A(n)_____ role is when you work for a single company to market and sell their products.
- agency
- internship
- staffing firm
- in-house
36. With digital marketing you can reduce expenses by being very specific about serving ads to the right audiences at the right moments. Which advantage of digital marketing does this represent?
- You can reach more people
- You can build relationships with customers
- Delivers faster results
- It is more cost-effective
37. As a digital marketer or e-commerce analyst, which of the following best describes analytical thinking in your role?
- Communicate insights effectively to engage an audience.
- Highlight unique qualities and get customers’ attention in creative ways.
- Create visual narratives for marketing campaigns.
- Collect and organize information to identify patterns, uncover trends, and solve problems.
38. What are typical job responsibilities for an e-commerce analyst? Select all that apply.
- Execute and monitor loyalty programs
- Use SEO to maximize traffic to the website
- Develop relationships with clients
- Analyze data from the website or mobile app
39. Digital marketers and e-commerce analysts are often curious. What does curiosity enable them to do?
- Highlight unique qualities and get customers’ attention in creative ways.
- Communicate insights effectively to an audience.
- Use analytical thinking to collect and organize information to spot patterns and solve problems.
- Seek out answers about people—what they want, how they think, and what motivates them to take action.
40. What do effective digital marketing or e-commerce candidates often have? Select all that apply.
- A broad knowledge of fundamentals
- A narrow knowledge of fundamentals
- A deep understanding of all industries
- A deep understanding of one or two specific areas
41. Why would someone choose an agency role instead of an in-house role?
- To work on different projects across multiple industries
- To work in a predictable environment
- To work with one industry only
- To work with one company and its products
42. As a new associate, you may be asked to check that customer interactions align with business objectives, and ensure that email ads generate the desired results on a website.
Who typically fills this role?
- E-commerce analyst
- Search Engine Marketing (SEM) specialist
- E-commerce product manager
- Social media strategist
43. Fill in the blank: _____ is the practice of reaching customers online through digital channels with the aim of turning them into customers.
- Face-to-face marketing
- Digital marketing
- Online sales
- E-commerce
44. With digital marketing, you can provide customers personalized communication directly through channels such as email and social media. Which advantage of digital marketing does this represent?
- Create brand recognition
- Get faster results
- Build relationships with customers
- Measure results easily
45. Which one of the following describes marketing roles?
- You are typically responsible for a wider range of marketing tasks in a large business than a small business.
- Specializing in a marketing field that aligns with your strengths is not recommended.
- Marketing coordinators’ tasks at a company are often disconnected and unrelated.
- A digital marketing coordinator and e-commerce analyst often share similar skills.
46. What contains your samples of past work and demonstrates relevant work experience?
- Index
- Report
- Selection
- Portfolio
47. Why do companies partner with agencies?
- They want them to work in house
- They don’t need marketing
- They don’t have in-house marketing teams to fill their digital marketing and advertising needs
- They want to save space in the office by hiring outside help
48. In a digital marketing role, you may be asked to assist with campaigns, set marketing goals and KPIs, and create customer personas.
These tasks typically apply to which roles?
- Product manager-level roles
- Strategist-level roles
- Associate-level roles
- Account manager-level roles
49. Most e-commerce purchases fall into one of four categories. What are these categories?
- Physical products, digital products, services, and software
- Physical products, digital products, banking, and software
- Digital products, services, software, and online games
- Digital products, services, software, and discounts
50. Which of the following typically applies to marketing careers?
- It is helpful to specialize in a marketing role that aligns with your strengths such as writing, visual design, or data analysis.
- A digital marketing coordinator and e-commerce analyst have exactly the same roles.
- You are typically responsible for a wider range of marketing tasks in a larger business than a smaller business.
- Marketing coordinators’ tasks at a company are often disconnected and unrelated.
51. What are typical job responsibilities for an e-commerce analyst? Select three answers.
- Analyze data from website or mobile app
- Ensure email ads generate desired results on a website
- Confirm customer interactions align with business objectives
- Facilitate a website purchase
52. Fill in the blank: _____ is the buying and selling of goods and services online.
- Online marketing
- Digital marketing
- E-commerce
- Digital channel
53. Marketers spend less on online advertising than television, radio, and print media. Digital marketing allows them to serve ads to the right people at the right time.
What advantage of digital marketing does this refer to?
- It reaches more people.
- It delivers faster results.
- It helps build relationships.
- It is cost-effective.
54. Developing and running campaigns to increase digital sales, optimizing paid advertising campaigns using SEO, managing an online marketing presence, and monitoring website analytics are tasks typical for which e-commerce role level?
- Associate-level roles
- Product manager-level roles
- Strategist-level roles
- Account manager-level roles
Nice but some question and answer is missing