attract and engage customers with digital marketing weekly challenge 2
1. After finding the location of a new page or new page content, the Google search engine stores it in an online record. This represents which main process of a search engine?
- Indexing
- Serving
- Arranging
- Crawling
2. What automated software helps locate information to answer a user’s query?
- Search finder
- Discovery algorithm
- Discovery finder
- Search algorithm
3.To rank search listings, the Google algorithm tries to understand the words typed in a search bar. It also tries to understand the general intent behind the search. This represents which results key factor?
- Meaning of the query
- Usability of webpages
- Relevancy of webpages
- Quality of the content
4. Which search engine results pages (SERPs) feature displays a special box with information intended to help the searcher more easily discover what they are seeking?
- Local results
- Videos
- Rich results
- Featured snippet
5. As a marketer specializing in search engine optimization, you ensure that a website is well-organized and that it is easily crawled by search engines. This represents which SEO task?
- Organizing a website’s structure
- Technical website development
- Content development
- Keyword research
6. Which pre-SEO work includes understanding the intent of people who read and experience the website’s content?
- Know the customers well
- Brainstorm content for people first
- Know your website or organization’s goals
- Know your competitors well
7. Which of the following statements regarding keywords is true?
- The keyword research process varies depending on the organization you work for.
- Tools are a distraction to the keyword research process.
- Keyword stuffing provides a positive user experience and typically benefits a website’s ranking.
- Keyword research is done after creating content.
8.Which of the following is true regarding a website’s structure and navigation?
- A website’s hierarchical structure should generally be flat.
- Whenever possible, use http:// and not https:// when creating new webpages.
- It is best to have several pages that are not internally linked.
- A higher bounce rate typically leads to more conversions.
9. As a digital marketer optimizing a website, you add a row of internal links at the top or bottom of the page. These links allow visitors to quickly navigate back to a previous section or the homepage. What is the name for these links?
- Subpage links
- Breadcrumbs
- Crawl page links
- Subcategories
10. What code is used to better describe a webpage’s content to search engines?
- Crawl data
- Structured data
- Meta description data
- Breadcrumb data
11. One of the main processes of the Google search engine is serving. What does this refer to?
- Websites and platforms use different algorithms to decide what to show users
- The Google search algorithm sorts through billions of webpages to deliver the most relevant content for a user’s search
- The Google search algorithm sorts through a few webpages to find the most popular content for the user’s search
- The process of finding new and updated webpages
12. Which of the following does the algorithm consider when ranking a webpage for a search?
- What’s on a website and information on other websites
- How well-known a business is compared to competitors
- How old the website is
- How many ads a business posts
13. To rank search listings, the Google algorithm reviews the user experience of a webpage, such as the load speed and if it is mobile friendly. This represents which results key factor?
- Usability of webpages
- Relevancy of webpages
- Context and settings
- Meaning of the query
14. As a marketer specializing in search engine optimization, you resolve hosting issues, manage webpage redirects, and edit JavaScript. This represents which SEO task?
- Technical website development
- Keyword research
- Organizing a website’s structure
- Content development
15. One of the pre-SEO factors to consider is “brainstorming content for people first.” What does this include?
- Create better content than your competition by studying what they’ve created and what is available in search results
- Prioritize what the searcher needs from their query instead of what is in the search results
- Understand the people who are reading and experiencing your content
- Set clear goals for the organization
16. Which of the following statements regarding keywords is true?
- There is one preferred way to do keyword research.
- Keyword stuffing results in a negative user experience and can harm a website’s ranking.
- Tools are a distraction to the keyword research process.
- Keyword research is done after creating content.
17. Which of the following refers to good website structure and navigation? Select all that apply.
- Every page should only be three, maybe four clicks from the homepage.
- It is easy to use.
- The hierarchy should be flat.
- It has a high bounce rate.
18. Fill in the blank: Every website has a _____, also known as the root page.
- shop page
- contact page
- home page
- services page
19. One of the main processes of the Google search engine is crawling. What does this refer to?
- Websites and platforms use different algorithms to decide what to show users
- Google returns results that meet the user’s needs
- The process of finding old webpages
- The process of finding new and updated webpages
20. What best describes a search algorithm?
- Semi-automated software that crawls the Internet for new data.
- Automated software that helps locate information to answer a user’s query.
- Automated software that requires users to discover information through categories.
- Manual software that requires users to locate information in the search engine.
21. What do rich results display on search engine results pages (SERPs)?
- Videos at the top, middle, or bottom of the search results
- Additional product information showing search results, such as its review rating, price, and availability
- A map and listings of local businesses
- A special box that displays information about a search on the results page
22. Fill in the blank: Keyword _____ results in a negative user experience and can harm a website's ranking.
- tools
- stuffing
- research
- selection
23. Which of the following are URL best practices? Select all that apply.
- Update URLs to avoid broken links
- Make URLs as long as possible
- Create useful 404 pages
- Make URLs easy to understand
24. What file provides information about the pages, videos, and other files on your site, and the relationship between them?
- Structured data
- Sitemap
- Meta description
- 404-map
25. Which search engine results pages (SERPs) feature displays a map and has listings of nearby businesses?
- Featured snippet
- Video
- Rich results
- Local results
26. As a marketer specializing in search engine optimization, you create articles with text, photos, and videos that satisfy searcher intent. This represents which SEO task?
- Technical website development
- Keyword research
- Organizing a website’s structure
- Content development
27. What keyword practice does Google's SEO quality guidelines recommend should be avoided?
- Keyword stuffing
- Keyword selection
- Using keyword tools
- Keyword research
28. Fill in the blank: Whenever possible, use _____ when creating new webpages.
- http:// and not https:///
- https:// and not http://
- few recognizable words
- a long URL
29. What provides search engines a summary of what a page is about?
- URL
- Keyword
- Meta description
- 404 page
30. One of the main processes of the Google search engine is indexing. What does this refer to?
- Google stores web content with its location (the URL for each webpage)
- Websites and platforms use different algorithms to decide what to show users
- The Google search engine delivers relevant content for a user’s query
- Google stores web content with its number of visitors
31. The search algorithm considers the meaning of a user’s search when ranking websites. What does this refer to?
- The algorithm considers how easy the content is for a user to view and understand—in other words, if it is user friendly
- The algorithm determines what content is relevant to the search based on the user’s keywords
- The algorithm needs to establish what the user wants to find—in other words, the intent behind the query
- The algorithm determines if popular websites link to or refer to the content on the website
32. Content development is a task involved with search engine optimization. What does this task include?
- Finding terms and phrases that potential customers are typing into search engines
- Tasks that ensure a website is well-organized and that it is easily crawled by search engines
- Tasks related to hosting, webpage redirects, error pages, or use of JavaScript
- Creating content such as text, videos, and photos that address the user’s search intent
33. Which pre-SEO work requires creating webpage content for searchers’ needs and not just replicating content that is already successful in the SERPs?
- Know your competitors well
- Know your website or organization’s goals
- Brainstorm content for people first
- Know your customers well
34. Fill in the blank: Website structure and navigation should include a consistent and readable _____.
- contact page
- business address
- URL structure
- business name
35. Fill in the blank: Visitors should be able to tell where a link will take them when they click on the _____.
- home page
- social media icons
- URL
- menu bar
36. What page informs the user that the webpage they were trying to visit does not exist?
- 404 page
- Bounce page
- Sitemap page
- Broken page
37. What is the purpose of the search algorithm?
- To promote specific webpages over others
- To gather customer information
- To encourage more searches
- To deliver the best results for a search
38. What do local results display on search engine results pages (SERPs)?
- A map and listings of local businesses
- Videos at the top, middle, or bottom of the search results
- A special box that displays information about a search on the results page
- Product information showing search results, such as its review rating, price, and availability
39. Technical website development is a task involved with search engine optimization. What does this task include?
- Tasks that ensure a website is well-organized and that it is easily crawled by search engines
- Creating content such as text, videos, and photos that address the user’s search intent
- Tasks related to hosting, webpage redirects, error pages, or use of JavaScript
- Finding terms and phrases that potential customers are typing into search engines
40. Fill in the blank: The Google search algorithm sorts through _____ to deliver the most relevant content for a given search.
- recently created webpages
- social media pages
- a few webpages
- billions of webpages
41. The search algorithm considers the quality of a website’s content. What does this refer to?
- If prominent websites link or refer to the content
- If a keyword matches the searcher’s query
- How easy the content is to interact with
- What the user wants to find on the website
42. What is an example of keyword stuffing?
- Adding keywords to your home page
- Using an appropriate amount of keywords that a webpage is trying to rank for
- Knowing the search terms of your potential customers
- Blocks of text that lists cities and states that a webpage is trying to rank for
43. Which of the following is true regarding a website’s structure and navigation?
- A higher bounce rate typically leads to more conversions.
- It is best to have several pages that are not internally linked.
- Whenever possible, use http:// and not https:// when creating new webpages.
- You should have a consistent and readable URL structure.
44. What are breadcrumbs on a website?
- A row of internal links at the top or bottom of the page that allows visitors to quickly navigate to a previous section or the homepage
- A row of internal links at the top or bottom of the page that allows visitors to navigate to different websites
- Simple and descriptive URLs
- A tool that makes it easy for visitors to understand what they’ll find when they visit that page
45. What is a webpage’s position in the search engine results pages (SERPs) called?
- Bounce rate
- Domain
- Rank
- Index
46. The Google algorithm considers the overall value of a webpage when ranking search listings. It does this by identifying links from prominent websites. Which key factor does this represent?
- Quality of content
- Keywords
- Meaning of query
- Usability of webpages
47. What do featured snippets display on search engine results pages (SERPs)?
- A map and listings of local businesses
- Videos at the top, middle, or bottom of the search results
- Product information showing search results, such as its review rating, price, and availability
- A special box that displays information about a search on the results page
48. Which of the following statements regarding keywords is true?
- Keyword stuffing provides a positive user experience and typically benefits a website’s ranking.
- Keyword research is done after creating content.
- Tools may help you in the keyword research process.
- There is one preferred way to do keyword research.
49. Which pre-SEO work includes studying content already in the SERPs so that you can create webpage content that is better and more appealing than what is available elsewhere?
- Know your competitors well
- Brainstorm content for people first
- Know your customers well
- Know your website or organization’s goals
50. One of the pre-SEO factors to consider is “knowing your customers well.” What does this include?
- Set clear goals for the organization
- Understand the people reading and experiencing your content
- Prioritize and consider what the searcher needs from their query instead of what is already in the search results
- Create better content than your competition by studying what they’ve created
