• High-quality digital content is complex to create at scale.
• Promoting misinformation and misrepresenting content origins are becoming increasingly easier to do. ✅
• Creating original content is harder because standards for authenticity keep changing.
• Content creators need more channels to share original work.
  

Explanation:
Content authenticity initiatives aim to address the challenge of misinformation and misrepresentation of content origins, which are becoming easier to spread with advanced digital tools.