What is the primary purpose of interpreting social media analytics?
- To increase the number of followers without understanding their behavior
- To gain insights into audience behavior and engagement ✅
- To post content randomly
Explanation:
Interpreting social media analytics helps you understand how your audience interacts with your content. By analyzing metrics like reach, engagement, and click-through rates, you can identify what works, what doesn’t, and how to improve your strategy to better connect with your audience.