Which phase of the creative process involves asking questions and conducting research to understand the client’s needs and objectives?

  • Planning and Defining
  • Discovery ✅
  • Concept Creation and Ideation

Explanation:
The Discovery phase is the initial stage of the creative process where designers or teams gather information about the client’s needs, goals, and objectives. This involves asking questions, conducting research, and analyzing data to fully understand the problem or opportunity. It sets the foundation for the entire project by ensuring that the design solution aligns with the client’s expectations and requirements.

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