attract and engage customers with digital marketing weekly challenge 1
1. Which component of a customer persona represents what is preventing the customer from achieving their goal?
- Hobbies
- Barriers
- Skills
- Characteristics
2. Which strategies can collect research for customer personas? Select all that apply.
- Analyze web data
- Send out surveys
- Record previous personal experiences
- Conduct customer interviews
3. Consider the following customer persona:
Someone that would like to shop at a health-conscious grocery store, but is concerned about having time to cook meals after work.
What component of the customer persona is missing?
- Who
- Goal
- Cost
- Barrier
4. Which of the following statements is true regarding a marketing funnel?
- The marketing funnel is a framework that may be different depending on the business.
- There is only one type of marketing funnel.
- The marketing funnel helps decrease the conversion rate.
- The marketing funnel considers the seller’s journey.
5. Which of the following best describes the loyalty stage of the marketing funnel?
- The process to get a potential customer to take a desired action
- The process to build a potential customer’s interest in your product or service
- When customers become repeat customers and brand advocates
- When a potential customer first becomes aware of the product or service
6. Which statements best describe strategies and tactics? Select two.
- Tactics are actions taken to make the plan happen.
- Tactics support the plan to achieve the marketing goal and tend to be more general ideas.
- Strategies support the plan to achieve the marketing goal and tend to be more general ideas.
- Strategies are actions taken to make the plan happen.
7. As a digital marketer, you place ads on social media platforms to reach potential customers who are not familiar with your brand. This strategy falls under which marketing funnel stage?
- Consideration
- Loyalty
- Conversion
- Awareness
8. As a digital marketer, you provide customers with a free branded t-shirt and magnet for a first-time purchase. This strategy falls under which marketing funnel stage?
- Loyalty
- Awareness
- Conversion
- Consideration
9. As a digital marketer, you work on elements of the product page and checkout process that speed up the pages’ load time. This strategy falls under which marketing funnel stage?
- Conversion
- Awareness
- Consideration
- Loyalty
10. As a digital marketer, you promote recent customer testimonials on social media, the company website, and email list. You use the testimonials to build interest in potential customers. This strategy falls under which marketing funnel stage?
- Loyalty
- Conversion
- Consideration
- Awareness
11. When you create a customer persona, you want to identify your customer’s barriers. What does this refer to?
- The customer’s characteristics and demographics
- What the customer wants to achieve
- The pain points that prevent the customer from achieving their goal
- Who your customer is and what they are interested in
12. Which of the following is true regarding customer personas? Select all that apply.
- They are also called the buyer persona or marketing persona.
- They generally do not require customer research.
- You keep them readily available to reference when working on marketing materials.
- You typically only complete one persona per business.
13. Consider the following customer persona:
A 38-year-old woman who exercises regularly and does not think that she has enough time to cook meals after work.
What component of the customer persona is missing?
- Cost
- Barrier
- Goal
- Demographics
14. What are the four stages of the marketing funnel?
- Awareness, influence, conversion, loyalty
- Awareness, consideration, conversion, competition
- Awareness, consideration, conversion, sale
- Awareness, consideration, conversion, loyalty
15. Which of the following best describes a customer who is in the loyalty stage?
- They are learning about the product.
- They are comparing prices and asking for recommendations.
- They share how great the product is with family and friends.
- They want to know more about the product.
16. Fill in the blank: Strategies support the plan to achieve the marketing goal and tend to be general ideas. _____ are actions taken to make the plan happen.
- Methods
- Tactics
- Techniques
- Schemes
17. As a digital marketer, you focus on search engine optimization and creating content to reach potential customers not familiar with your brand. This strategy falls under which marketing funnel stage?
- Loyalty
- Conversion
- Consideration
- Awareness
18. Which of the following strategies helps to turn customers into loyal brand followers?
- Offer a money-back guarantee or free trial
- Encourage customers to leave a positive review
- Use search engine marketing to increase visibility
- Change the color of the purchase button
19. Which of the following strategies motivates a potential customer to make a purchase in the conversion stage?
- Recommend add-ons to the current product
- Create a loyalty program and email customers about it
- Ask customers to write a review and share a picture on social media
- Send follow-up emails to remind customers about abandoned carts
20. A marketer plans to build interest in a new product. Which strategy will help them during the consideration stage?
- Change the purchase button from “add to cart” to “buy now”
- Share customer testimonials on the website and social media
- Send follow-up emails about abandoned carts
- Ask customers to leave a positive review
21. Fill in the blank: _____ are information specific to the customer such as age, gender identity, family size, occupation, and location.
- Occupations
- Demographics
- Influences
- Skills
22. You’re creating a customer persona and you collect the following information:
A 45-year-old man who regularly watches movies online and does not think he has a wide enough selection of movies to choose from.
What question should you ask to complete this customer persona?
- What are the customer’s interests?
- What is the customer’s goal?
- What is the customer’s budget?
- What are the customer’s skills?
23. Which of the following best describes the conversion stage of the marketing funnel?
- When customers become repeat customers and brand advocates
- The process to build a potential customer’s interest in your product or service
- When a potential customer first becomes aware of the product or service
- The process to get a potential customer to take a desired action
24. Fill in the blank: Search engine marketing increases a website's visibility in a search engine through _____.
- partnerships
- photos, video, or text
- paid advertisement
- social media platforms
25. How does SEO help build awareness?
- It allows businesses to share posts with followers.
- It uses paid promotions to put businesses in front of their customers.
- It increases a website’s visibility to customers who don’t know the brand.
- It targets potential customers based on what videos they watch.
26. As a digital marketer, you implement a rewards program to incentivize customers to become repeat customers. This strategy falls under which marketing funnel stage?
- Conversion
- Consideration
- Loyalty
- Awareness
27. As a digital marketer, you pursue abandoned carts by sending follow up emails. This strategy falls under which marketing funnel stage?
- Loyalty
- Conversion
- Consideration
- Awareness
28. Which component of a customer persona represents what the customer wants to achieve?
- Goals
- Barriers
- Skills
- Characteristics
29. What is the first thing you should do when collecting information for your customer persona?
- Identify customer pain points
- Email customers asking them for information
- Visit social media
- Review customer data
30. You’re creating a customer persona and collect the following information:
A 45-year-old man who regularly watches movies online and would like a wider variety of movies to choose from.
What question should you ask to complete this customer persona?
- What is the customer’s budget?
- What is the customer’s goal?
- What are the customer’s interests?
- What prevents the customer from achieving their goal?
31. What is the correct order of the marketing funnel?
- Awareness, consideration, loyalty, conversion
- Awareness, consideration, conversion, loyalty
- Consideration, conversion, loyalty, awareness
- Consideration, awareness, conversion, loyalty
32. Fill in the blank: _____ support the plan to achieve the marketing goal and tend to be general ideas. Tactics are actions taken to make the plan happen.
- Schemes
- Techniques
- Strategies
- Methods
33. You want to include an influencer in your awareness strategy. Which strategy should you consider?
- Use display ads on websites your potential customers are visiting.
- Experiment with A/B tests and share it with your followers in video, photo, or text format.
- Encourage customers to add lifestyle photos to their product reviews.
- Pay someone to use your product and share their experience with their followers in video, photo, or text format.
34. Which of the following strategies helps to turn customers into loyal brand followers?
- Change the product or service page copy
- Pay an influencer to promote the business
- Create a rewards program
- Improve the checkout process
35. As a digital marketer, you create an automated email sequence for potential customers. The email sequence will go out to people who sign up through the website. The emails will provide more information about your products and a discount code for their first purchase. This strategy falls under which marketing funnel stage?
- Conversion
- Loyalty
- Awareness
- Consideration
36. Which component of a customer persona includes characteristics and demographics?
- Who
- Skills
- Barriers
- Goals
37. Consider the following customer persona:
Someone that wants to shop at a health-conscious grocery store, but does not think they have time to cook meals after work.
What component of the customer persona is missing?
- Demographic information
- Goal
- Barrier
- Cost
38. How does the marketing funnel help your marketing strategy?
- It points out gaps and helps you fix them.
- It reduces your budget.
- It increases brand awareness.
- It automatically corrects any mistakes.
39. Which of the following best describes a customer who is in the conversion stage?
- They don’t know anything about the product.
- They are learning about the product.
- They are aware that the product exists.
- They are ready to begin the online checkout process.
40. Which of the following are considered strategies or tactics to build brand awareness? Select all that apply.
- Display ads
- Social media advertising
- Free trials
- Search engine optimization
41. Which of the following strategies motivates a potential customer to make a purchase in the conversion stage?
- Send follow-up emails about the loyalty program
- Advertise on social media
- Change the purchase button from “add to cart” to “buy now”
- Share a downloadable e-book with customers
42. Which of the following refers to the marketing funnel?
- It shows how customers move from first learning about a business to purchasing something.
- The consideration stage is at the top of the funnel.
- It encourages businesses to focus on what drives sales at the bottom of the funnel.
- Every business uses the same marketing funnel to show the customer journey.
43. Which of the following best describes a customer who is in the consideration stage?
- They already know about the product, and they want to learn more.
- They post positive reviews about the product online.
- They share how great the product is with friends on social media.
- They don’t know anything about the product.
44. As a digital marketer, you advertise with online influencers who have audiences that are not familiar with your brand. This strategy falls under which marketing funnel stage?
- Awareness
- Loyalty
- Conversion
- Consideration
45. Which of the following strategies motivates a potential customer to make a purchase in the conversion stage?
- Add a chatbot to the website to answer questions
- Share a downloadable e-book with customers
- Comment and tag customers on social media
- Rewrite the homepage of the website
46. What do demographics refer to?
- Barriers that prevent the customer from achieving their goal
- Goals a customer wants to achieve
- Customer information such as age and occupation
- Surveys sent to customers
47. What is the difference between strategies and tactics?
- Tactics support the plan to achieve the marketing goal, and strategies are the action taken to make the plan happen.
- Tactics are general ideas, and strategies are specific ideas.
- Strategies are the steps to reach a goal, and tactics are an action plan.
- Strategies support the plan to achieve a marketing goal, and tactics are the action taken to make the plan happen.
48. A marketer plans to build interest in a new product. Which strategy will help them during the consideration stage?
- Ask customers to leave a positive review on social media
- Offer a money-back guarantee or free trial
- Create a rewards program and email customers about it
- Host a webinar to educate customers and promote the product
49. As a digital marketer, you encourage customers to leave a review and share their experience with the business. This strategy falls under which marketing funnel stage?
- Consideration
- Loyalty
- Conversion
- Awareness
50. A marketer plans to build interest in a new product. Which strategy will help them during the consideration stage?
- Remarket ads to people who visited the website
- Create a rewards program and email customers about it
- Offer a money-back guarantee or free trial
- Improve the checkout process by using new colors
51. Which of the following is a benefit of creating a customer persona and identifying who your customer is?
- It helps you understand the business’s perspective.
- It makes it easier to create generalized content.
- It guarantees that they will buy from you.
- It makes it easier to create customized content for them.
52. Which strategies can collect research for customer personas? Select all that apply.
- Conduct customer interviews
- Analyze web data
- Send out surveys
- Record previous personal experiences
53. One of the pre-SEO factors to consider is “knowing your customers well.” What does this include?
- Set clear goals for the organization
- Understand the people reading and experiencing your content
- Prioritize and consider what the searcher needs from their query instead of what is already in the search results
- Create better content than your competition by studying what they’ve created
54. What is a webpage’s position in the search engine results pages (SERPs) called?
- Index
- Rank
- Bounce rate
- Domain
