Tactics are actions taken to make the plan happen.
Tactics support the plan to achieve the marketing goal and tend to be more general ideas.
Strategies support the plan to achieve the marketing goal and tend to be more general ideas.
Strategies are actions taken to make the plan happen.
7. As a digital marketer, you place ads on social media platforms to reach potential customers who are not familiar with your brand. This strategy falls under which marketing funnel stage?
8. As a digital marketer, you provide customers with a free branded t-shirt and magnet for a first-time purchase. This strategy falls under which marketing funnel stage?
9. As a digital marketer, you work on elements of the product page and checkout process that speed up the pages’ load time. This strategy falls under which marketing funnel stage?
10. As a digital marketer, you promote recent customer testimonials on social media, the company website, and email list. You use the testimonials to build interest in potential customers. This strategy falls under which marketing funnel stage?