Week 3 – Apply search engine optimization (SEO)

attract and engage customers with digital marketing weekly challenge 3

1. As a digital marketer creating a webpage, you create content that visitors find engaging. The visitors then share and direct other visitors to the website. This represents which site optimization recommendation?

  • Make the website useful and interesting.
  • Make expertise and authoritativeness clear.
  • Provide an appropriate amount of content for your subject.
  • Act in a way that cultivates user trust.


2. Which of the following are recommended ways to promote your website and attract backlinks? Select all that apply.

  • Pay for backlinks on popular industry websites.
  • Share quality content on social media.
  • Publish blog posts about new content or new services you offer.
  • Connect with online communities related to your site, such as forums and social media groups.

3. Which of the following is true regarding images on a website?

  • The Google algorithm reviews the caption but not the filename.
  • A descriptive page title helps Google understand the photo’s context.
  • Keyword stuffing alt text is recommended.
  • The size of the image is irrelevant.

4. Which of the following is a webpage title element recommendation?

  • The title element should be brief, but descriptive.
  • Title elements should accurately describe the entire website.
  • Only a few pages should have a unique title element.
  • Title elements should use the same keyword at least twice.

5. Fill in the blank: The _____ provides the search engine a summary of what a webpage is about.

  • meta keyword
  • meta description
  • title description
  • meta title


6. Which of the following best describes structured data?

  • Enhanced elements in Google search with extra visual or interactive features.
  • A type of code used for rich results
  • A test to ensure there are no mistakes with the markup
  • Code used to better describe a webpage’s content to search engines

7. Which of the following is true regarding sitemaps?

  • It is particularly important to submit a sitemap if the website is under 100 pages.
  • It is a best practice to submit a sitemap to improve the crawling process.
  • Sitemaps are primarily submitted for visitor ease-of-use and not for search engines.
  • Popular website platforms typically do not create and submit a sitemap automatically.


8. What is the first step you need to take when setting up Google Search Console?

  • Submit a sitemap
  • Review any mobile usability errors
  • Ensure Google can find and read your pages
  • Add and verify website ownership

9. What Search Console report indicates if certain webpages are not compliant with webmaster quality guidelines?

  • Web Search Performance report
  • Coverage report
  • Security Issues report
  • Manual Action report


10. As a digital marketer managing a website, you would like to prevent a webpage on your site from appearing in Google Search. What Search Console tool could provide a temporary fix?

  • Submit sitemaps tool
  • URL Inspection tool
  • Removals tool
  • Change of address tool


Shuffle Q/A 1

11. What are some benefits of good anchor text? Select all that apply.

  • Helps Google place a manual action on the webpage
  • Helps Google understand what the page you are linking to is about
  • Helps visitors with a visual impairment understand the link
  • Helps visitors navigate the website

12. Why should a digital marketer avoid keyword stuffing when writing alt text for website images?

  • Images with keywords are often positioned in the wrong place on a page away from relevant text.
  • It can cause a negative user experience, and Google Search may recognize the site as spam.
  • Images largely contribute to overall page size, which can make pages load slowly.
  • It can cause images to load incorrectly on computers, tablets, and mobile devices.

Devendra Kumar

Project Management Apprentice at Google

This Post Has 2 Comments

  1. Toninho

    Question 3 and 4 are wrong,dont see the rest

    1. Thanks for your comment. I made changes and updated the answers.

      Please feel free to ping me if you will find some wrong answers on the posts, so I will update it.

Leave a Reply