attract and engage customers with digital marketing weekly challenge 3
1. As a digital marketer creating a webpage, you create content that visitors find engaging. The visitors then share and direct other visitors to the website. This represents which site optimization recommendation?
- Make the website useful and interesting.
- Make expertise and authoritativeness clear.
- Provide an appropriate amount of content for your subject.
- Act in a way that cultivates user trust.
2. Which of the following are recommended ways to promote your website and attract backlinks? Select all that apply.
- Pay for backlinks on popular industry websites.
- Share quality content on social media.
- Publish blog posts about new content or new services you offer.
- Connect with online communities related to your site, such as forums and social media groups.
3. Which of the following is true regarding images on a website?
- The Google algorithm reviews the caption but not the filename.
- A descriptive page title helps Google understand the photo’s context.
- Keyword stuffing alt text is recommended.
- The size of the image is irrelevant.
4. Which of the following is a webpage title element recommendation?
- The title element should be brief, but descriptive.
- Title elements should accurately describe the entire website.
- Only a few pages should have a unique title element.
- Title elements should use the same keyword at least twice.
5. Fill in the blank: The _____ provides the search engine a summary of what a webpage is about.
- meta keyword
- meta description
- title description
- meta title
6. Which of the following best describes structured data?
- Enhanced elements in Google search with extra visual or interactive features.
- A type of code used for rich results
- A test to ensure there are no mistakes with the markup
- Code used to better describe a webpage’s content to search engines
7. Which of the following is true regarding sitemaps?
- It is particularly important to submit a sitemap if the website is under 100 pages.
- It is a best practice to submit a sitemap to improve the crawling process.
- Sitemaps are primarily submitted for visitor ease-of-use and not for search engines.
- Popular website platforms typically do not create and submit a sitemap automatically.
8. What is the first step you need to take when setting up Google Search Console?
- Submit a sitemap
- Review any mobile usability errors
- Ensure Google can find and read your pages
- Add and verify website ownership
9. What Search Console report indicates if certain webpages are not compliant with webmaster quality guidelines?
- Web Search Performance report
- Coverage report
- Security Issues report
- Manual Action report
10. As a digital marketer managing a website, you would like to prevent a webpage on your site from appearing in Google Search. What Search Console tool could provide a temporary fix?
- Submit sitemaps tool
- URL Inspection tool
- Removals tool
- Change of address tool
Shuffle Q/A 1
11. What are some benefits of good anchor text? Select all that apply.
- Helps Google place a manual action on the webpage
- Helps Google understand what the page you are linking to is about
- Helps visitors with a visual impairment understand the link
- Helps visitors navigate the website
12. Why should a digital marketer avoid keyword stuffing when writing alt text for website images?
- Images with keywords are often positioned in the wrong place on a page away from relevant text.
- It can cause a negative user experience, and Google Search may recognize the site as spam.
- Images largely contribute to overall page size, which can make pages load slowly.
- It can cause images to load incorrectly on computers, tablets, and mobile devices.
Question 3 and 4 are wrong,dont see the rest
Thanks for your comment. I made changes and updated the answers.
Please feel free to ping me if you will find some wrong answers on the posts, so I will update it.