Week 3 – Useful tools for email marketing

think outside the box email marketing coursera week 3 quiz answers

1. As a digital marketer, you are tasked with trying to make more sales through the email list. What strategies can you use to build the email list? Select all that apply.

  • Website prompt
  • Focus group
  • Social media advertising
  • Search engine marketing

2. Fill in the blank: _____ is the practice of dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history.

  • Separating
  • Operating
  • Segmentation
  • Summarization


3. As a digital marketer, you are dividing your email list by demographics. Which of the following best represents demographics?

  • Climate, population, language
  • Purchasing habits, spending habits, brand loyalty
  • Age, gender identity, family status
  • Lifestyle, values, hobbies


4. Which of the following represents an email call-to-action?

  • “Hi there!”
  • “Try it free now!”
  • “One reason we created the product…”
  • “Here’s a short story:”

5. As a digital marketer writing an email, which point of view is it generally recommended to write in?

  • Third person
  • Second person
  • First person
  • Fourth person


6. Which of the following is true regarding using automation in email marketing?

  • You can use it to assist with multiple tasks.
  • You can only use it to send automatic welcome messages.
  • You can only use it to track engagement of each subscriber.
  • You can only use it to segment your list.


7. As a digital marketer choosing an email marketing tool, you are deciding between HubSpot, Mailchimp, and Salesforce. What can these tools assist you with?

  • Graphic design
  • Grammatical check
  • Automation
  • Website conversions


8. As a digital marketer, you accidentally send an email to a group of non-customers instead of to a group of previous customers. This is an example of what email marketing mistake?

  • Sending duplicate emails
  • Sending with personalization mistakes
  • Sending a broken link
  • Sending to the wrong segmented list

9. Fill in the blank: In the context of email marketing, quality _____ is a process to ensure that the email you send does not have mistakes and errors.

  • review
  • planning
  • send
  • control

10. Imagine you are writing an email to tell customers about a new product. You make the email exciting, bright, and enthusiastic. This represents which tip for writing effective emails?

  • Add a call to action in your email.
  • Determine the purpose of your email.
  • Craft the narrative in your email.
  • Set the tone of your email.

Shuffle Q/A 1

11. As a digital marketer, you are building a list of recipients for an email marketing campaign. What can you use to build this email list?

  • Display ads and referrals
  • Likes and follows
  • Customer addresses
  • Customer surveys

12. Why would a marketer segment their email marketing lists?

  • To offer customers the same deals according to interest, location, or purchase history
  • To divide the list into smaller groups based on criteria like interest, location, or purchase history
  • To create the same content for all customer based on interest, location, or purchase history
  • To encourage customers to visit a website for the first time and make a purchase immediately

Devendra Kumar

Project Management Apprentice at Google

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