think outside the box email marketing coursera week 3 quiz answers
1. As a digital marketer, you are tasked with trying to make more sales through the email list. What strategies can you use to build the email list? Select all that apply.
- Website prompt
- Focus group
- Social media advertising
- Search engine marketing
2. Fill in the blank: _____ is the practice of dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history.
- Separating
- Operating
- Segmentation
- Summarization
3. As a digital marketer, you are dividing your email list by demographics. Which of the following best represents demographics?
- Climate, population, language
- Purchasing habits, spending habits, brand loyalty
- Age, gender identity, family status
- Lifestyle, values, hobbies
4. Which of the following represents an email call-to-action?
- “Hi there!”
- “Try it free now!”
- “One reason we created the product…”
- “Here’s a short story:”
5. As a digital marketer writing an email, which point of view is it generally recommended to write in?
- Third person
- Second person
- First person
- Fourth person
6. Which of the following is true regarding using automation in email marketing?
- You can use it to assist with multiple tasks.
- You can only use it to send automatic welcome messages.
- You can only use it to track engagement of each subscriber.
- You can only use it to segment your list.
7. As a digital marketer choosing an email marketing tool, you are deciding between HubSpot, Mailchimp, and Salesforce. What can these tools assist you with?
- Graphic design
- Grammatical check
- Automation
- Website conversions
8. As a digital marketer, you accidentally send an email to a group of non-customers instead of to a group of previous customers. This is an example of what email marketing mistake?
- Sending duplicate emails
- Sending with personalization mistakes
- Sending a broken link
- Sending to the wrong segmented list
9. Fill in the blank: In the context of email marketing, quality _____ is a process to ensure that the email you send does not have mistakes and errors.
- review
- planning
- send
- control
10. Imagine you are writing an email to tell customers about a new product. You make the email exciting, bright, and enthusiastic. This represents which tip for writing effective emails?
- Add a call to action in your email.
- Determine the purpose of your email.
- Craft the narrative in your email.
- Set the tone of your email.
Shuffle Q/A 1
11. As a digital marketer, you are building a list of recipients for an email marketing campaign. What can you use to build this email list?
- Display ads and referrals
- Likes and follows
- Customer addresses
- Customer surveys
12. Why would a marketer segment their email marketing lists?
- To offer customers the same deals according to interest, location, or purchase history
- To divide the list into smaller groups based on criteria like interest, location, or purchase history
- To create the same content for all customer based on interest, location, or purchase history
- To encourage customers to visit a website for the first time and make a purchase immediately
