Week 3 – Defining user problems

start the ux design process empathize define and ideate week 3 answers

Test your knowledge on how psychology and human factors influence design

1. What are some common human factors that influence design? Select all that apply.

  • Income
  • Fear
  • Misjudgment
  • Prejudice
  • Impatience

2. Consider the psychological concepts explored in this lesson. Which of the following is an example of a mental model?

  • Using a key to turn the ignition of a car to start it
  • Driving a car
  • Parking a car in a garage

3. Fill in the blank: You test a new children’s game with a group of users. Some are able to reach the end of the game, while others quit after a few turns. The children who are able to finish the game enjoy the experience because of the positive _____.

  • feedback loop
  • value proposition
  • human outcome
  • reinforcement

Weekly Challenge 3: Define user problems

4. What is the key attribute of a strong problem statement?

  • Action-oriented
  • Open-ended
  • Design-focused
  • Human-centered

5. Which of the following is an example of a strong problem statement?

  • Sadia is a technology enthusiast that uses desktop and mobile devices, and wants to stay up-to-date on the most relevant technology releases.
  • Users browse in the mobile app store because they may want to purchase a mobile game or productivity app.
  • Lawrence is a painter who needs a way to find the best deals on art supplies, because he wants to save money on the cost of his materials.
  • Kwame has lots of friends in his address book, and he is confused about how to organize his contacts when he gets a new phone.

6. How can an effective problem statement help a UX designer establish goals?

  • By reviewing previous design iterations, and why these did not meet user needs
  • By telling the designer what the user really needs, which defines the goal clearly
  • By explaining how target users currently satisfy their needs, which sets a benchmark
  • By explaining findings from user research, which establishes a hypothesis

7. After crafting a problem statement, a designer begins to brainstorm design solutions that may solve the user’s problem. How should the designer document possible design solutions?

  • In a mind map
  • In a research plan
  • In a success benchmark
  • In a hypothesis statement

8. What action should you take when you identify a pain point in your product?

  • Ask your team to collaborate on a list of possible user needs
  • Define the problem as something that your UX team can solve
  • Write user stories again to find out what users need from your product
  • Create more user personas to understand who your users are

9. In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “where” question?

  • Where does the user go after they experience the problem?
  • Where is the product that the user frequently uses located?
  • Where is the user when they are using the product?
  • Where does the user want to be when they experience the problem?

10. Which of the “w” questions (who, what, when, where, or why) is missing from the following problem statement?

The user, Avery, is a fine arts enthusiast that lives in a major city. Avery goes to museums several times a month. Avery wants an easy way to secure timed museum tickets. Avery wants to buy tickets on their smartphone, while on-the-go exploring the city on weekend afternoons.

  • Why
  • Where
  • What
  • When

11. Imagine that a designer is ready to build a value proposition for their new mobile app. To start, they clearly explain the offering the product provides to users. Which value proposition research question does this answer?

  • What does the product do?
  • Why should the user care?
  • What features should the product include?
  • What target users should the design consider?

12. Imagine that a designer starts to develop the value proposition for their new mobile photo app. For the first step, they list all of the app’s benefits and features, like free unlimited photo storage and social media integration. What is the second step the designer needs to take?

  • Explain the value of the product
  • Develop a high-fidelity prototype of the app
  • Review the official value proposition list
  • Create user personas for the target user group

13. A designer is developing the value proposition for a product. How can they connect the features and benefits of a product to the needs of their users?

  • Provide as many features as possible, so that benefits reach the most diverse audience
  • Pair user personas with value propositions that meet their greatest pain points
  • Select features that meet design best practices and test these with real users
  • Test the app prototype with designers to learn if features meet common user problems

Shuffle Q/A 1

14. Fill in the blank: To write a problem statement, you include the name of the user, their characteristics, and a description of _____.

  • the user’s need
  • the user’s design expectations
  • the user’s preferred product features
  • the user’s target demographic

15. Can an effective problem statement help UX designers set benchmarks for success?

  • Yes. Problem statements explain the user’s need, which helps designers benchmark a successful design solution.
  • No. Problem statements address the process of solving a design problem, and do not address how to set success benchmarks.
  • Sometimes. Problem statements may address benchmarks for success later in the design process, after prototype development and user testing.

Devendra Kumar

Project Management Apprentice at Google

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