They provide user feedback that helps the design team make improvements to the user experience.
They allow designers a final opportunity to get user feedback before production.
They solicit positive feedback from users.
2. In unmoderated usability studies, participants test out the prototypes without human guidance. What are some benefits of an unmoderated usability study? Select all that apply.
5. A UX team is building an app for a pharmacy pick-up service. They want to test a prototype in an unmoderated usability study. What should the researcher pay attention to while viewing the video of the participants?
Expand participant feedback with follow-up questions
Ask open-ended questions
Test your knowledge on potential biases during interview moderation
7. A UX researcher is conducting a usability study for a banking app. Some of the participants include people over the age of 60. The researcher assumes the participants will have difficulty using some of the app’s features due to their age. What type of bias is the researcher displaying?
8. At the beginning of a usability study, the moderator establishes a very strong rapport with the participants. As a result, the participants provide only positive feedback on the design prototype. What type of bias are the study participants displaying?
9. A designer conducts a usability study to get feedback on a map feature for a delivery app. One of the interview questions asks, “Did you like using the map feature to track your deliveries?” Which type of bias may occur if participants provide only favorable feedback?
12. Fill in the blank: To reduce the chance of designer biases leading you down the wrong path, you should define the _____ criteria before conducting interviews.