Week 2 – Conducting research with usability studies

conduct ux research and test early concepts coursera week 2 answers

Test your knowledge on the importance of usability studies

1. Why are usability studies important for UX research?

  • They provide user feedback that helps the design team make improvements to the user experience.
  • They allow designers a final opportunity to get user feedback before production.
  • They solicit positive feedback from users.

2. In unmoderated usability studies, participants test out the prototypes without human guidance. What are some benefits of an unmoderated usability study? Select all that apply.

  • Participants remain fully engaged as they complete the activities.
  • Participants complete the tasks on their own time and in their own space.
  • Participants operate the product in a real-world environment.
  • Participants may feel more comfortable giving feedback without others around.

3. Which of the following is a limitation of a moderated usability study?

  • The moderator guides the participant through the study.
  • The moderator can influence participants.
  • The moderator can build rapport with participants.
  • The moderator can follow up in real time.

Test your knowledge on usability study best practices

4. When conducting a usability study for a UX design prototype, what are some components that should be included? Select all that apply.

  • Sufficient sample of participants
  • List of tasks for participants to complete
  • Assumptions of participant reactions
  • Follow-up prompts or questions for participants

5. A UX team is building an app for a pharmacy pick-up service. They want to test a prototype in an unmoderated usability study. What should the researcher pay attention to while viewing the video of the participants?

  • How each user responds to the tasks they are asked to perform
  • How the app’s code was written
  • How well the app performed for the users who successfully completed each task
  • How the app looks in the video

6. During a moderated usability study, what techniques should you employ to effectively communicate with participants? Select all that apply.

  • Ask leading questions
  • Repeat participant feedback for clarity
  • Expand participant feedback with follow-up questions
  • Ask open-ended questions

Test your knowledge on potential biases during interview moderation

7. A UX researcher is conducting a usability study for a banking app. Some of the participants include people over the age of 60. The researcher assumes the participants will have difficulty using some of the app’s features due to their age. What type of bias is the researcher displaying?

  • Serial position effect
  • Social desirability bias
  • Friendliness bias
  • Implicit bias

8. At the beginning of a usability study, the moderator establishes a very strong rapport with the participants. As a result, the participants provide only positive feedback on the design prototype. What type of bias are the study participants displaying?

  • Friendliness bias
  • Serial position effect
  • Implicit bias

9. A designer conducts a usability study to get feedback on a map feature for a delivery app. One of the interview questions asks, “Did you like using the map feature to track your deliveries?” Which type of bias may occur if participants provide only favorable feedback?

  • Implicit bias
  • Serial position effect
  • Social desirability bias

Test your knowledge on bias during interviews

10. Which of the following is a good example of an open-ended interview question?

  • Was the product easy to use?
  • Did you enjoy the designs?
  • Would you recommend this product to a friend?
  • What tasks were difficult to understand or accomplish, and why?

11. Implicit bias is the tendency for people to answer questions in a way that will be viewed favorably by others.

  • True
  • False

12. Fill in the blank: To reduce the chance of designer biases leading you down the wrong path, you should define the _____ criteria before conducting interviews.

  • digital
  • design
  • research
  • fidelity

Devendra Kumar

Project Management Apprentice at Google

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