Week 4 – Integrating research into the design process

foundations of user experience (ux) design coursera answers week 4

Weekly Challenge 4: Research in the design process

1. UX research focuses on understanding user behaviors, needs, and motivations through observation and feedback.

  • True
  • False

2. A design team finished developing a product and successfully pushed it to the market! Now they want to know what users think. Which type of research can best help the team answer their question?

  • Scientific
  • Design
  • Post-launch

3. There are three key qualities that UX researchers usually possess. Which of these qualities helps UX researchers practically solve problems and reach goals?

  • Collaboration
  • Empathy
  • Pragmatism

4. Which of the following research methods evaluates a product by testing it on users?

  • Secondary research
  • Interviews
  • Surveys
  • Usability studies

5. A design team has finished developing a cat-sitter application for mobile users and they’ve launched the app. After multiple iterations of testings and prototypes, the team wants to see how real users have interacted with their product. At this stage, what kind of research in the product development life cycle should they employ?

  • Foundational research
  • Post-launch research
  • Design research

6. Which type of bias is an overestimation of the number of people who will agree with an idea or design?

  • False consensus bias
  • Primacy bias
  • Sunk cost fallacy
  • Confirmation bias

7. The recency bias refers to bias where it’s easier for a person to recall the last thing heard in an interview or conversation. Identify a method that can help overcome recency bias.

  • Practice active listening and ask open-ended questions
  • Reflect on our own behaviors
  • Take detailed notes or recordings and interview each participant the same way
  • Identify and articulate assumptions before interviews or conversations and survey large groups

8. Consider the following scenario:

To decide what type of fitness app to design, the research team designs a survey to learn about gaps in the marketplace. They survey a group of fitness enthusiasts, and ask users to rate—from 1 (strongly dislike) to 5 (strongly like)—the top fitness apps on the market. Using this numeric data, the researchers calculate the average likability rating for each app.

What type of research is the team conducting?

  • Usability research
  • Qualitative research
  • Quantitative research
  • Secondary research

9. Imagine that a design team needs to evaluate a mobile app prototype before the next design iteration. They want to learn about user pain points and fix any problems before the product launches. What is the most appropriate research method?

  • Interviews
  • Usability study
  • Key performance indicator
  • Surveys

10. Which research method allows in-depth feedback and firsthand interaction, but only measures how easy it is to use a product?

  • Exams
  • Interviews
  • Usability study
  • Surveys

11. When developing a product, what benefits does interview research provide for design teams? Select all that apply.

  • Observe how users interact with a product
  • Understand what users think and why
  • Ask follow-up questions about the user’s experience
  • Uncover the preferences of a large group of users

12. Consider the following scenario:

Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about users' experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The research team has a hypothesis that podcast enthusiasts prefer long-form, polished content—rather than talk radio and news—so they ask a series of questions about how users interact with this content.

How can the researcher avoid the impact of confirmation bias? Select all that apply.

  • Ask open-ended questions and actively listen to respondents
  • Conduct interviews several times in the product development lifecycle
  • Hire an outside research team to conduct the interviews
  • Interview a large group of users with diverse perspectives

Shuffle Q/A 1

13. A UX researcher is gathering information about a previously completed website and wants to answer the question “Did we succeed?” Which type of research can best help the researcher answer this question?

  • Design
  • Foundational
  • Post-launch

14. Why is pragmatism an important trait for a UX researcher?

  • It helps researchers understand someone else’s feelings or thoughts in a situation.
  • It helps UX researchers adapt to working with a range of people, personalities, and work styles.
  • It helps UX researchers stay focused on the goal of the project as well as solve problems practically.

Devendra Kumar

Project Management Apprentice at Google

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