Test your knowledge: Survey development
1. Fill in the blank: _____ are a method of collecting data you can use to evaluate and measure the quality of a project’s processes, goals, or deliverables.
2. What is the relationship between survey questions and evaluation questions?
- Survey questions collect data that helps you answer evaluation questions.
- Survey questions collect data that helps you formulate evaluation questions.
- Evaluation questions collect data that helps you answer survey questions.
- Evaluation questions collect data that helps you formulate survey questions.
3. What is the purpose of an evaluation indicator?
- An evaluation indicator summarizes research conclusions so the project team can share their findings with stakeholders.
- An evaluation indicator asks a key question about the outcomes, impact, and/or effectiveness of your project or program.
- An evaluation indicator clarifies the specific type of data you need to collect to answer your evaluation questions.
- An evaluation indicator serves as a research tool that asks respondents to answer a set of questions that the project team can analyze.
4. Imagine that a bank adds a new check deposit feature to its mobile app. One of the evaluation questions for the new feature is: “Does the new feature improve user experience and satisfaction with our app?"
Which of the following survey questions can help you answer this evaluation question? Select all that apply.
- Did you encounter any technical difficulties while using this feature?
- Do you know which other banking apps include this feature?
- On a scale of 1–5, where 1 is “very easy” and 5 is “not at all easy,” how easy is this feature to use?
- Would you recommend this feature to a friend?
- When did you first hear about this feature?
5. Imagine that a meal kit service pilots a new line of customizable recipes for different dietary needs. One of the evaluation questions about the pilot’s outcome is: “How satisfied are our customers with the new recipes?” Which of the following survey questions would be most useful to answer the evaluation question?
- Why is our best-selling pasta primavera your favorite recipe?
- How often do you use our meal kits?
- How many of our new recipes would you make again?
- Do we offer enough high-protein options to fit your active lifestyle?