Stakeholder Identification and Analysis

  • Understand the role of stakeholders in a project and their impact on project success.
  • Learn techniques for identifying and analyzing stakeholders, including stakeholder mapping and power/interest grid.

Stakeholder Identification and Analysis

Project Charter

Stakeholder Identification and Analysis is a critical process in project management that involves understanding the individuals, groups, or organizations that have an interest in or can be impacted by a project. By effectively identifying and analyzing stakeholders, project managers can engage and manage their expectations, ultimately contributing to project success.

Here are the details of the process along with examples of techniques used:

Role of Stakeholders in a Project

Stakeholders play various roles in a project, and their involvement can significantly impact project success. Some common stakeholder roles include:

  • Project Sponsor: Provides funding, resources, and overall project support.
  • Customers or Clients: Receive the project’s deliverables or services and provide feedback.
  • Project Team: Responsible for executing the project tasks and achieving project objectives.
stakeholders role
stakeholder mapping

Techniques for Stakeholder Identification and Analysis

1. Stakeholder Mapping:
Stakeholder mapping is a visual technique that helps identify and categorize stakeholders based on their level of influence and interest in the project. It involves plotting stakeholders on a grid with influence on one axis and interest on the other axis. The result is a matrix that categorizes stakeholders into groups based on their power and level of involvement.

2. Power/Interest Grid:
The power/interest grid is another technique for stakeholder identification and analysis. It assesses stakeholders based on their power (influence) over the project and their level of interest in the project’s outcomes. Stakeholders are categorized into four quadrants: high power/high interest, high power/low interest, low power/high interest, and low power/low interest.

Stakeholder Analysis

Stakeholder Analysis

Once stakeholders are identified, it is important to conduct a thorough analysis of their characteristics, needs, and expectations. Stakeholder analysis involves gathering information about stakeholders to understand their impact on the project and develop appropriate strategies for engagement and communication.

The analysis typically includes the following factors:

In conclusion, stakeholder identification and analysis are crucial processes in project management. They help project managers understand the roles, interests, and influence of stakeholders, enabling effective communication, engagement, and management of stakeholder expectations. Techniques such as stakeholder mapping and power/interest grids provide visual representations and categorizations that aid in stakeholder analysis and decision-making. Applying these techniques helps ensure project success by actively involving and addressing the needs of key stakeholders throughout the project.

Devendra Kumar

Project Management Apprentice at Google

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