from likes to leads interact with customers online weekly challenge 2
1. Increasing web traffic and gaining customer insights are examples of what kind of goals?
- Social media marketing goals
- E-commerce marketing goals
- Virtual marketing goals
- Customer awareness marketing goals
2. What is a company trying to identify when they ask these questions: What problems are customers struggling with? What issues do customers have that our products or services could help solve?
- Their customer’s interests
- Their target audience’s needs
- Their audience’s traffic to their website
- Their potential customers’ social media preferences
3. Fill in the blank: A digital marketer should also consider their _____ when choosing social media platforms because brand identity and business type should factor into the decision.
- company
- competition
- budget
- sales
4. Fill in the blank: _____ appeals to people who are on a social media platform to enjoy themselves, and it can help an audience relate to a company’s content and their brand.
- Educational content
- Entertaining content
- Inspirational content
- Conversational content
5. Which of the following are examples of educational content? Select all that apply.
- Industry research
- How-to posts
- Case studies
- Viral videos
6. Which of the following are examples of promotional content? Select all that apply.
- Free gifts for sign-ups
- Video trainings
- Discounts
- Coupons
7. Which are examples of content formats for social media? Select all that apply.
- Polls
- Links
- Discount codes
- Written posts
8. For algorithm-based platforms, why is it better to publish quality content less frequently?
- Singular posts always stand out to users
- Fewer posts are easier to develop
- Too many posts can cause a drop in engagement
- Too few posts create demand and user interest
9. Which tool can help digital marketers manage and organize their social media publishing schedule?
- A social media calendar
- A reviewable feed of all posts
- A shared media log
- An editable document
10. What steps does a digital marketer need to take to develop a social media calendar? Select all that apply.
- Decide on data to track
- Establish a workflow and review process
- Review former platforms and expired user metrics
- Make a content library
Shuffle Q/A 1
11. A marketer helps a business build brand awareness and manages brand reputation. What type of goals are these?
- Virtual marketing goals
- E-commerce marketing goals
- Social media marketing goals
- Print marketing goals
12. How can a company identify their target audience? Select all that apply.
- Predict the income range of customers who will shop online
- Compile information about their current customers and followers
- Research what social media platforms their target audience uses
- Assess how people engage with their brand
