Week 2 – Social media strategy, planning, and publishing

from likes to leads interact with customers online weekly challenge 2

1. Increasing web traffic and gaining customer insights are examples of what kind of goals?

  • Social media marketing goals
  • E-commerce marketing goals
  • Virtual marketing goals
  • Customer awareness marketing goals


2. What is a company trying to identify when they ask these questions: What problems are customers struggling with? What issues do customers have that our products or services could help solve?

  • Their customer’s interests
  • Their target audience’s needs
  • Their audience’s traffic to their website
  • Their potential customers’ social media preferences


3. Fill in the blank: A digital marketer should also consider their _____ when choosing social media platforms because brand identity and business type should factor into the decision.

  • company
  • competition
  • budget
  • sales

4. Fill in the blank: _____ appeals to people who are on a social media platform to enjoy themselves, and it can help an audience relate to a company’s content and their brand.

  • Educational content
  • Entertaining content
  • Inspirational content
  • Conversational content

5. Which of the following are examples of educational content? Select all that apply.

  • Industry research
  • How-to posts
  • Case studies
  • Viral videos

6. Which of the following are examples of promotional content? Select all that apply.

  • Free gifts for sign-ups
  • Video trainings
  • Discounts
  • Coupons

7. Which are examples of content formats for social media? Select all that apply.

  • Polls
  • Links
  • Discount codes
  • Written posts

8. For algorithm-based platforms, why is it better to publish quality content less frequently?

  • Singular posts always stand out to users
  • Fewer posts are easier to develop
  • Too many posts can cause a drop in engagement
  • Too few posts create demand and user interest


9. Which tool can help digital marketers manage and organize their social media publishing schedule?

  • A social media calendar
  • A reviewable feed of all posts
  • A shared media log
  • An editable document

10. What steps does a digital marketer need to take to develop a social media calendar? Select all that apply.

  • Decide on data to track
  • Establish a workflow and review process
  • Review former platforms and expired user metrics
  • Make a content library

Shuffle Q/A 1

11. A marketer helps a business build brand awareness and manages brand reputation. What type of goals are these?

  • Virtual marketing goals
  • E-commerce marketing goals
  • Social media marketing goals
  • Print marketing goals

12. How can a company identify their target audience? Select all that apply.

  • Predict the income range of customers who will shop online
  • Compile information about their current customers and followers
  • Research what social media platforms their target audience uses
  • Assess how people engage with their brand

Devendra Kumar

Project Management Apprentice at Google

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