Week 3 – Prepare for jobs in digital marketing and e-commerce

satisfaction guaranteed develop customer loyalty online coursera quiz answers weekly challenge 3

1. Which of the following statements regarding how to present a portfolio is true?

  • You can create a slideshow presentation with Wix or Google Sites.
  • There is one best form to present a portfolio.
  • Websites typically take more time to create than slideshow presentations.
  • You can create a website on Google Docs, Canva, or Adobe InDesign.

2. Which one to two page document to secure employment provides an applicant’s background, skills, and accomplishments?

  • Curriculum Vitae (CV)
  • Resume
  • Application
  • Cover letter


3. Which of the following are benefits of doing pre-interview research? Select all that apply.

  • You learn about a company’s positive or negative reputation.
  • You can reference what you learned in your cover letter and interview.
  • You speed up the interview and hiring process.
  • You determine if a company is aligned with your own interests and goals.

4. What interview is typically a fast paced meeting conducted over a phone or video chat?

  • Follow-up interview
  • Panel interview
  • Preliminary interview
  • Exit interview

5. As someone who is doing pre-interview research, you prepare answers to each interview question. Which task is involved with this pre-interview research step?

  • Read the job description in detail and reach out to someone who has worked in a similar role.
  • Visit the company’s website to learn more about their values, achievements, and company culture.
  • Compare information from different online sources until you get a general idea of the most commonly asked questions.
  • Get a family member or friend to help you practice for your interview by asking you questions.

6. Which of the following is true when building rapport with interviewers?

  • Learn about the company’s culture after the interview ends.
  • Share your interests and experiences while also being professional and respecting personal boundaries.
  • Allow the interviewer to ask all the questions.
  • Before the interview, get to know the interviewer by reviewing their social media pages and other non-work related online activities.

7. During an interview, you answer a question by saying, “I was asked to help plan and post two times a week to a social media platform. My goal was to reach more potential customers.” Which STAR method step does this dialogue represent?

  • Task
  • Result
  • Action
  • Situation

8. When delivering your elevator pitch, you say, “I have increased my marketing skills in several ways. I have overseen brochure creation, managed the company’s online reputation, and sent out promotional emails.” This represents which section of the elevator pitch?

  • Interest in the company
  • Applicable part of background
  • Introduction
  • Excitement and passion

9. When searching for a role, what aspects may be specific to e-commerce and not to digital marketing? Select all that apply.

  • Focuses on rewards programs, Google Ads campaigns, and website maintenance
  • Focuses on creating emails, social media posts, and videos to gain attention of potential customers
  • Focuses on buying and selling products online using the internet
  • Focuses on marketing products and services on online platforms

10. What work environment is for self-employed individuals that are not necessarily committed to a particular employer long-term?

  • Internship
  • In-house
  • Freelance
  • Agency


Shuffle Q/A 1

11. Which document to secure employment provides a full history of an applicant’s academic credentials and professional experience?

  • Curriculum Vitae (CV)
  • Resume
  • Cover letter
  • Application

12. After securing an interview with a company, a candidate determines if the company aligns with their interests and goals. What is this process an example of?

  • Post-interview research
  • Pre-interview research
  • Interview testing
  • Employer prospecting

Devendra Kumar

Project Management Apprentice at Google

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