Week 1 – Introduction to think outside the inbox: email marketing

think outside the box email marketing coursera week 1 quiz answers

1. Imagine that a marketer needs to promote a new product. They want to reach customers with a marketing approach that is easy to use, offers built-in insights, and that takes advantage of the long lifespan of email as a medium. What marketing approach should they use?

  • Email marketing
  • Brand voice marketing
  • Subscriber marketing
  • Consumer marketing

2. The statistic that more than 4 billion people use email reflect which success factor of email marketing?

  • Attribution
  • Return on investment
  • Lifespan
  • Number of email users

3. Email marketers can expect that for every dollar they spend on email marketing, they will earn 42 dollars. This best describes what concept?

  • Narrative context
  • Key performance indicator (KPI)
  • Return on investment (ROI)
  • Search engine optimization (SEO)


4. Which of the following factors does a SWOT audit help a company analyze? Select all that apply.

  • Threats
  • Strengths
  • Opponents
  • Weaknesses


5. Fill in the blank: A SMART goal is specific, measurable, attainable, relevant, and _____.

  • trustworthy
  • time bound
  • thoughtful
  • true

6. Fill in the blank: When setting a goal, it is important to consider who is involved, the reason or purpose behind it, and the requirements and constraints. This helps to ensure the goal is _____.

  • specific
  • relevant
  • attainable
  • time bound

7. Which of the following statements is considered a do when it comes to email marketing? Select all that apply.

  • Stick to the same format without testing anything new
  • Test various formats, lengths, links, and images in emails
  • Send the same emails to every single subscriber
  • Segment email subscriber lists

8. Which term best describes unsolicited and unwanted email sent out in bulk to a broad recipient list?

  • Discard
  • Waste
  • Spam
  • Trash


9. Which term describes dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history?

  • Linking
  • Segmenting
  • Blending
  • Partitioning


10. Why should a company avoid sending the same emails to every single one of their subscribers?

  • If subscribers are sent all the same emails, they might not learn about the company’s backstory.
  • If subscribers are sent all the same emails, they might buy too many products.
  • If subscribers are sent all the same emails, they might receive an email they do not identify with and unsubscribe.
  • If subscribers are sent all the same emails, they might click on the hyperlinks included.

Shuffle Q/A 1

11. A company uses email marketing to promote its products because it offers a high return on investment. What other benefit makes email marketing an effective tool?

  • Once you have a customer’s email address, you can email them at no cost, making email marketing a low-cost tool.
  • Emails have a long lifespan which means recipients make purchasing decisions faster than on other platforms.
  • Over half the world’s population uses email, which means it is a wide-reaching tool for promoting products or services.
  • Automation gives the company control over the campaign’s design, formatting, and hyperlinks.

12. The fact that 50% of people use the same email for ten years or more reflects which success factor of email marketing?

  • Number of email users
  • Ease of use
  • Lifespan
  • Insights

Devendra Kumar

Project Management Apprentice at Google

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