think outside the box email marketing coursera week 1 quiz answers

1. Imagine that a marketer needs to promote a new product. They want to reach customers with a marketing approach that is easy to use, offers built-in insights, and that takes advantage of the long lifespan of email as a medium. What marketing approach should they use?

  • Email marketing
  • Brand voice marketing
  • Subscriber marketing
  • Consumer marketing

2. The statistic that more than 4 billion people use email reflect which success factor of email marketing?

  • Attribution
  • Return on investment
  • Lifespan
  • Number of email users

3. Email marketers can expect that for every dollar they spend on email marketing, they will earn 42 dollars. This best describes what concept?

  • Narrative context
  • Key performance indicator (KPI)
  • Return on investment (ROI)
  • Search engine optimization (SEO)

 

4. Which of the following factors does a SWOT audit help a company analyze? Select all that apply.

  • Threats
  • Strengths
  • Opponents
  • Weaknesses

 

5. Fill in the blank: A SMART goal is specific, measurable, attainable, relevant, and _____.

  • trustworthy
  • time bound
  • thoughtful
  • true

6. Fill in the blank: When setting a goal, it is important to consider who is involved, the reason or purpose behind it, and the requirements and constraints. This helps to ensure the goal is _____.

  • specific
  • relevant
  • attainable
  • time bound

7. Which of the following statements is considered a do when it comes to email marketing? Select all that apply.

  • Stick to the same format without testing anything new
  • Test various formats, lengths, links, and images in emails
  • Send the same emails to every single subscriber
  • Segment email subscriber lists

8. Which term best describes unsolicited and unwanted email sent out in bulk to a broad recipient list?

  • Discard
  • Waste
  • Spam
  • Trash

 

9. Which term describes dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history?

  • Linking
  • Segmenting
  • Blending
  • Partitioning

 

10. Why should a company avoid sending the same emails to every single one of their subscribers?

  • If subscribers are sent all the same emails, they might not learn about the company’s backstory.
  • If subscribers are sent all the same emails, they might buy too many products.
  • If subscribers are sent all the same emails, they might receive an email they do not identify with and unsubscribe.
  • If subscribers are sent all the same emails, they might click on the hyperlinks included.

11. A company uses email marketing to promote its products because it offers a high return on investment. What other benefit makes email marketing an effective tool?

  • Once you have a customer’s email address, you can email them at no cost, making email marketing a low-cost tool.
  • Emails have a long lifespan which means recipients make purchasing decisions faster than on other platforms.
  • Over half the world’s population uses email, which means it is a wide-reaching tool for promoting products or services.
  • Automation gives the company control over the campaign’s design, formatting, and hyperlinks.

12. The fact that 50% of people use the same email for ten years or more reflects which success factor of email marketing?

  • Number of email users
  • Ease of use
  • Lifespan
  • Insights

13. How can a company analyze the political, economic, social, technological, legal, and environmental factors that may affect their marketing strategy?

  • Conduct a SMART audit
  • Conduct a SWOT audit
  • Conduct an ATTRIBUTION audit
  • Conduct a PESTLE audit

14. When setting campaign goals, you ensure that the goals align with the company’s values and overall goals. What element of the SMART framework did you apply when creating your campaign goals?

  • Goals should be specific
  • Goals should be relevant
  • Goals should be time-bound
  • Goals should be reasonable

15. When creating a campaign goal, you add a deadline to indicate when you should reach the goal. Why is it necessary for you to set time-bound goals?

  • It proves that the goal aligns with company values and overall goals
  • It ensures that the goal is realistic and you can achieve it
  • It provides evidence that the campaign will be successful
  • It helps to evaluate whether you are making progress at a reasonable speed

16. A marketer sends monthly emails about exciting industry updates. Their goal is to deliver emails that are a valuable resource to recipients without overwhelming them. What email marketing tactic does the marker use?

  • Segment email lists
  • Send an email per day
  • Prioritize quality over quantity
  • Test various formats

17. A digital marketer retains valuable subscribers by only sending them relevant emails. What email marketing recommendation did they follow?

  • Email several times a week to stay relevant
  • Do not send the same emails to every single subscriber
  • Use the same email length and images for consistency
  • Prioritize the number of emails over the quality

18. A digital marketer creates monthly emails with interesting stories their subscribers enjoy reading. What email marketing best practice does the marketer use?

  • Focus on delivering quality content instead of frequent content
  • Send the same email to all email subscribers
  • Prioritize appearing in inboxes and reminding customers of their brand
  • Use segmentation to personalize their emails

19. If a company has a high return on investment (ROI), which of the following scenarios is likely true?

  • The company made less money from a campaign than they spent on email marketing.
  • The company made half the money from a campaign than they spent on email marketing.
  • The company made more money from a campaign than they spent on email marketing.
  • The company made exactly the same amount of money from a campaign that they spent on email marketing.

20. When creating a brand’s email marketing strategy, you aim to identify any external factors that may affect the process. What research helps you examine the brand’s external context?

  • A PESTLE audit
  • A SWOT audit
  • An environmental audit
  • An external audit

21. What is an example of a specific goal a marketer might consider?

  • Gain new subscribers by the end of the month
  • Create a successful email marketing campaign
  • Increase the number of sales by 50% in the next six months
  • Achieve 1,000 new app downloads in the next few months

22. Fill in the blank: Setting goals that are _____ helps inform a company if it is making progress at a good rate.

  • reasonable
  • time bound
  • relevant
  • measurable

23. When creating an email, a digital marketer links website content they have not previously included. Which marketing best practice is this an example of?

  • Use testing to learn what works best
  • Stay top-of-mind
  • Quality over quantity
  • Segment your lists

24. Which of the following should be avoided to ensure recipients do not think a company's email is spam? Select all that apply.

  • Use various formats, lengths, links, and images
  • Use dramatic phrases
  • Appear in inboxes several times a week
  • Include too-good-to-be-true offers

25. Why is segmenting an effective email marketing strategy?

  • Segmenting allows a company to target tailored emails to specific people to ensure the customers will enjoy them.
  • Segmenting allows a company to send interesting emails to all subscribers to ensure customers will enjoy them.
  • Segmenting allows a company to send emails to generalized groups of people to ensure customers will enjoy them.
  • Segmenting allows a company to schedule emails to be sent daily to ensure customers will enjoy them.

26. A company sends branded emails to a subscriber list. The emails include the company’s latest products and discount codes for online orders. Why did the company choose email marketing to promote its products?

  • It is a useful tool that relies on the manual design, formatting, and hyperlinking of emails.
  • It is an effective tool for promoting products to potential, new, and existing customers.
  • It is a helpful tool because it targets niche audiences that may be important to the brand.
  • It is a useful tool that offers a $2 return on investment for every dollar spent.

27. How can an inexperienced, entry-level marketer create an effective email campaign?

  • They experiment with email marketing tools and rely on common email templates.
  • They can edit emails after sending them, which offer flexibility to make changes at any time.
  • They use several email automation tools to simplify the process and build an effective campaign.
  • They generate a high return on investment which increases the campaign budget and staff.

28. Which of the following are ways a company uses return on investment (ROI)? Select all that apply.

  • To monitor data
  • To learn the ratio of net income and investment
  • To evaluate the efficiency of an investment
  • To determine touchpoints customers interact with before taking action

29. While creating an email marketing strategy, you conduct an analysis to identify the brand’s core strengths and mission. What analysis helps you learn more about the brand?

  • BRAND audit
  • SWOT audit
  • PESTLE audit
  • SMART audit

30. A sales-driven e-commerce store with a high volume of monthly orders wants to increase their online sales by 25%. What element should they consider to make this a SMART goal?

  • Specific
  • Time-bound
  • Relevant
  • Measurable

31. When creating an email marketing campaign, you set a standard for how you will present your brand and maintain that standard in all customer communications. Which marketing best practice is this an example of?

  • Stay top-of-mind
  • Quality over quantity
  • Quantity over quality
  • Segment your lists

32. A digital marketer promotes a business by sending several emails per week. The emails offer promotions that seem unbelievable and the marketer notices a low email engagement rate. What tip will likely increase their email engagement rate?

  • Include a better call to action
  • Use the same format for consistency
  • Do not spam and avoid making your emails appear to be spam
  • Do not send different emails to every single subscriber

33. A surf shop creates an email campaign to target customers aged 25-45 who are interested in paddleboarding and other ocean activities. What email marketing best practice will help them target these customers?

  • Use a single email design throughout the campaign
  • Segment email lists by age and gender
  • Mention paddleboarding or ocean activities at the end of each email
  • Segment email lists by age and location

34. Which of the following is an effective tool for promoting services, products, goods, and stories to potential, new, and existing customers?

  • Brand marketing
  • Email marketing
  • Data marketing
  • Customer marketing

35. Why should you segment subscribers in an email marketing list?

  • It allows you to send the same email to every subscriber.
  • It allows you to provide more context for your hyperlinks.
  • It allows you to send tailored emails to specific people.
  • It allows you to set a standard and define what quality means for the brand.

36. Which of the following could be considered quality content included in an email marketing campaign? Select all that apply.

  • Content that offers too-good-to-be-true offers
  • Interesting content and images
  • Content that teaches customers something
  • Content that enriches customers’ lives in some way

37. Fill in the blank: _____ are discovered through research or data analysis and can be used to inform an email strategy.

  • Insights
  • Key performance indicators (KPIs)
  • Audits
  • Attributions

38. A digital marketer creates an email to offer customers a discount on their fifth purchase. What email marketing best practice will help them target these customers?

  • Send the same email to all email subscribers in which you tell them about your promotion
  • Share interesting and beautiful images based on customers’ interests
  • Segment the email subscriber list according to the total number of orders
  • Consider sending multiple emails per day to stay top-of-mind

39. How can a company prioritize quality over quantity in their email marketing campaigns?

  • Define what quality means for the brand or team, and stick to it
  • Stick to the same format for every email without testing
  • Send junk email out in bulk to a broad recipient list
  • Send 10 emails per day to every single subscriber in their database

40. Fill in the blank: If there is evidence to prove whether a goal was successful or not, that goal is _____.

  • specific
  • relevant
  • measurable
  • attainable

41. Fill in the blank: Segmenting email subscriber lists and testing various formats, lengths, links, and images in emails are examples of _____.

  • marketing audits
  • email marketing
  • marketing do’s
  • marketing don’ts

42. Which of the following outcomes are likely if a company uses dramatic language or too-good-to-be true offers in their email marketing campaigns? Select all that apply.

  • Emails will increase sales.
  • Emails will never be received.
  • Emails will end up in their customers’ spam folder.
  • Emails will increase subscribers.

43. A company earns a lot more money from an email campaign than it spends. What does the campaign’s performance indicate?

  • A high click-through rate
  • A low return on investment (ROI)
  • A high return on investment (ROI)
  • A low customer retention rate

44. Fill in the blank: Conducting _____ will help you identify the internal context of a company that could affect your strategy.

  • a SWOT audit
  • a SMART audit
  • an SEO analysis
  • a PESTLE audit

45. Imagine a company is creating an email campaign for an app-based tech company. What kind of goal should the company set to grow their brand?

  • START goal
  • SUCCESS goal
  • SMART goal
  • BRAND goal

46. According to the SMART framework, which of the following goals is considered time-bound?

  • Grow brand awareness on social media
  • Achieve 5,000 website visits over a few months
  • Increase the number of app installs
  • Gain 1,000 new subscribers by the end of April

47. A digital marketer needs to increase their email open rate by making the emails more engaging. What changes should they first test to increase engagement?

  • Use different links and images
  • Reuse previous newsletters that received a high open rate
  • Send emails at different times of the day
  • Use uncommon phrases to describe special offers

48. Fill in the blank: Email marketing is the process of sending messages to a list of existing subscribers to _____.

  • establish a brand voice
  • share useful insights about customer behaviors and interactions
  • share information, drive sales, or create community
  • gain followers on social media platforms

49. How does calculating a campaign’s ROI indicate its effectiveness?

  • It calculates the business’ overall income.
  • It calculates the ratio of money made and money spent.
  • It calculates the number of new subscribers.
  • It calculates the campaign’s lifespan.

50. Which of the following statements is considered a don’t when it comes to email marketing? Select all that apply.

  • Stick to one length and format without testing
  • Send the same emails to every single subscriber
  • Prioritize quality over quantity
  • Send spam emails

51. How can a company analyze the strengths, weaknesses, opportunities, and threats that may affect their marketing strategy?

  • Conduct a PESTLE audit
  • Conduct a THREAT audit
  • Conduct a SMART audit
  • Conduct a SWOT audit

52. A digital marketer aims to deliver quality content to their recipient list. Which of the following is considered quality content the marketer can use?

  • Using a single email format consistently
  • Promotions that offer too-good-to-be-true deals
  • Dramatic phrases that communicate special offers
  • Resources or activities related to the business’s offering

Devendra Kumar

Project Management Apprentice at Google

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