think outside the box email marketing coursera week 1 quiz answers
1. Imagine that a marketer needs to promote a new product. They want to reach customers with a marketing approach that is easy to use, offers built-in insights, and that takes advantage of the long lifespan of email as a medium. What marketing approach should they use?
- Email marketing
- Brand voice marketing
- Subscriber marketing
- Consumer marketing
2. The statistic that more than 4 billion people use email reflect which success factor of email marketing?
- Attribution
- Return on investment
- Lifespan
- Number of email users
3. Email marketers can expect that for every dollar they spend on email marketing, they will earn 42 dollars. This best describes what concept?
- Narrative context
- Key performance indicator (KPI)
- Return on investment (ROI)
- Search engine optimization (SEO)
4. Which of the following factors does a SWOT audit help a company analyze? Select all that apply.
- Threats
- Strengths
- Opponents
- Weaknesses
5. Fill in the blank: A SMART goal is specific, measurable, attainable, relevant, and _____.
- trustworthy
- time bound
- thoughtful
- true
6. Fill in the blank: When setting a goal, it is important to consider who is involved, the reason or purpose behind it, and the requirements and constraints. This helps to ensure the goal is _____.
- specific
- relevant
- attainable
- time bound
7. Which of the following statements is considered a do when it comes to email marketing? Select all that apply.
- Stick to the same format without testing anything new
- Test various formats, lengths, links, and images in emails
- Send the same emails to every single subscriber
- Segment email subscriber lists
8. Which term best describes unsolicited and unwanted email sent out in bulk to a broad recipient list?
- Discard
- Waste
- Spam
- Trash
9. Which term describes dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history?
- Linking
- Segmenting
- Blending
- Partitioning
10. Why should a company avoid sending the same emails to every single one of their subscribers?
- If subscribers are sent all the same emails, they might not learn about the company’s backstory.
- If subscribers are sent all the same emails, they might buy too many products.
- If subscribers are sent all the same emails, they might receive an email they do not identify with and unsubscribe.
- If subscribers are sent all the same emails, they might click on the hyperlinks included.
Shuffle Q/A 1
11. A company uses email marketing to promote its products because it offers a high return on investment. What other benefit makes email marketing an effective tool?
- Once you have a customer’s email address, you can email them at no cost, making email marketing a low-cost tool.
- Emails have a long lifespan which means recipients make purchasing decisions faster than on other platforms.
- Over half the world’s population uses email, which means it is a wide-reaching tool for promoting products or services.
- Automation gives the company control over the campaign’s design, formatting, and hyperlinks.
12. The fact that 50% of people use the same email for ten years or more reflects which success factor of email marketing?
- Number of email users
- Ease of use
- Lifespan
- Insights
