Week 5 – Paid social media￼ Post author:Devendra Kumar Post published: Post comments:0 Comments from likes to leads interact with customers online weekly challenge 5 1. Fill in the blank: _____ posts can sometimes take days for a company’s audience to view due to platform algorithms, which can cost a company leads. Answers Paid social mediaFrequent social mediaBrand-driven social mediaOrganic social media 2. What are the benefits of paid social media? Select all that apply. Answers Reduce influencer-generated contentIncrease brand awarenessTarget relevant customersReach audiences quickly 3. What are the benefits of organic social media? Select all that apply. Answers Build relationshipsDrive conversionsPromote a company’s brandNurture connections 4. How can paid social media help a company achieve their marketing goals? Select all that apply. Answers Build nurturing relationshipsBoost organic contentOptimize ads with A/B testingTarget ads to lookalike audiences 5. What does a digital marketer first need to determine before developing a strategy for a paid social media campaign? Answers WorkforceProductsCostObjective 6. If a company is launching their first paid social media campaign, what kind of platform should they use? Answers The one that is popular among their competitorsThe one that is currently their biggest source of leadsThe one that is underutilizedThe one that is the most cost-effective 7. What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply. Answers Set campaign budgetHire additional staff membersDevelop and upload creativesDefine campaign length 8. What are best practices of a remarketing strategy? Select all that apply. Answers Untag visitors who have purchasedLimit frequency of adsPost ads on multiple platformsPersonalize ads 9. Fill in the blank: When setting a paid social media budget, a company needs to think about how they will create _____. Answers analytics softwaretoolsinfluencer interestcontent 10. What are the most common bidding strategies? Select three. Answers Cost-per-thousand impressions (CPM)Cost-per-platform (CPP)Cost-per-action (CPA)Cost-per-click (CPC) Shuffle Q/A 1 11. As a marketer, you connect with your audience by using high-quality social media content without paid promotion. What type of social media is this? Answers Promotional social mediaOrganic social mediaBrand-driven social mediaPaid social media 12. As part of a campaign, you decide to display paid ads to customers who have visited your website. What is this called? Answers DisplayingReachingRemarketing Targeting Next Please Share This Share this content Opens in a new window Opens in a new window Opens in a new window Opens in a new window Opens in a new window Opens in a new window Opens in a new window Opens in a new window Opens in a new window Opens in a new window Opens in a new window Devendra Kumar Project Management Apprentice at Google You Might Also Like Week 4 – Share metrics and insights with stakeholders – Shuffle Q/A 3 Logging Leave a Reply Cancel replyCommentEnter your name or username to comment Enter your email address to comment Enter your website URL (optional) Save my name, email, and website in this browser for the next time I comment.