from likes to leads interact with customers online weekly challenge 5
1. Fill in the blank: _____ posts can sometimes take days for a company’s audience to view due to platform algorithms, which can cost a company leads.
- Paid social media
- Frequent social media
- Brand-driven social media
- Organic social media
2. What are the benefits of paid social media? Select all that apply.
- Reduce influencer-generated content
- Increase brand awareness
- Target relevant customers
- Reach audiences quickly
3. What are the benefits of organic social media? Select all that apply.
- Build relationships
- Drive conversions
- Promote a company’s brand
- Nurture connections
4. How can paid social media help a company achieve their marketing goals? Select all that apply.
- Build nurturing relationships
- Boost organic content
- Optimize ads with A/B testing
- Target ads to lookalike audiences
5. What does a digital marketer first need to determine before developing a strategy for a paid social media campaign?
- Workforce
- Products
- Cost
- Objective
6. If a company is launching their first paid social media campaign, what kind of platform should they use?
- The one that is popular among their competitors
- The one that is currently their biggest source of leads
- The one that is underutilized
- The one that is the most cost-effective
7. What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply.
- Set campaign budget
- Hire additional staff members
- Develop and upload creatives
- Define campaign length
8. What are best practices of a remarketing strategy? Select all that apply.
- Untag visitors who have purchased
- Limit frequency of ads
- Post ads on multiple platforms
- Personalize ads
9. Fill in the blank: When setting a paid social media budget, a company needs to think about how they will create _____.
- analytics software
- tools
- influencer interest
- content
10. What are the most common bidding strategies? Select three.
- Cost-per-thousand impressions (CPM)
- Cost-per-platform (CPP)
- Cost-per-action (CPA)
- Cost-per-click (CPC)
Shuffle Q/A 1
11. As a marketer, you connect with your audience by using high-quality social media content without paid promotion. What type of social media is this?
- Promotional social media
- Organic social media
- Brand-driven social media
- Paid social media
12. As part of a campaign, you decide to display paid ads to customers who have visited your website. What is this called?
- Displaying
- Reaching
- Remarketing
- Targeting
