Satisfaction guaranteed develop customer loyalty online coursera quiz answers weekly challenge 2
1. Which of the following information can social media analytics provide to help a company improve their campaigns? Select all that apply.
- The number of approval actions—such as likes, mentions, retweets, or favorites—that a post receives relative to followers.
- The number of times a piece of content is displayed to a target audience.
- The attention a company’s brand received across all social media platforms during a reporting period.
- The percentage of email recipients who unsubscribe from a send list after opening an email.
2. Which of the following is a metric that estimates the total amount of money that a customer is expected to spend with a business over time?
- Customer lifetime value
- Net promoter score
- Brand advocacy
- Key performance indicator
3. What type of company would find it helpful to track micro conversions?
- A company that sells low-priced products, such as office supplies or groceries
- A company that has been in business for at least a couple of years
- A newer e-commerce store
- A company that sells high-priced products, such as diamond jewelry or upscale furniture
4. Which of the following does a business using Shopify have access to? Select all that apply.
- Overview dashboard
- Company-specific market research
- Live view
- Analytics reports
5. What is the purpose of determining cart abandonment rate?
- To track the average amount of money a customer spends each time they complete a purchase.
- To determine what source of website traffic is made up of visitors who are likely to become customers
- To determine the cost per acquisition of customers.
- To track the percentage of customers who leave a website before completing their purchase
6. Which of the following describes the relationship between average order value and customer lifetime value?
- Average order value is the percentage of customers that a company retains over a certain period of time. Customer lifetime value is the average cost of acquiring a paying customer.
- Average order value is the average revenue generated by customers over a certain period of time. Customer lifetime value tracks the average amount of money a customer spends each time they complete an order.
- Average order value is the percentage of users who complete a desired action. Customer lifetime value tracks the average cost of acquiring a potential customer.
- Average order value tracks the average amount of money a customer spends each time they complete an order. Customer lifetime value is the average revenue generated by customers over a certain period of time.
7. What is conversion rate optimization?
- The process of increasing the percentage of website visitors who complete a desired action.
- The process of tracking the average amount of money a customer spends each time they complete an order.
- The process of calculating the average revenue generated by customers over a certain period of time.
- The process of increasing the amount of time visitors spend on a website.
8. Which of the following are potential ways for a company to increase their average order value? Select all that apply.
- Overpromising
- Upselling
- Creating an order minimum for free shipping
- Cross-selling
9. What is the purpose of product analytics?
- To monitor and evaluate data to gain insights into how users interact with a product or service
- To measure the number of customers who promote a brand through word-of-mouth marketing
- To provide a real-time view of the store’s activity as it happens
- To gauge how successful a business is in its effort to reach a business or marketing goal
10. What can a company use to find the percentage of products sold that are sent back by customers?
- Customer satisfaction rate
- Return rate
- Customer retention rate
- Product conversion rate
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11. Which of the following information can paid advertising analytics provide to help a company improve its marketing campaigns? Select all that apply.
- Number of people who people clicked on the company’s ads
- Number of users who open the company’s email
- Number of people who viewed the company’s ads online
- Number of conversions
12. A digital marketer gathers customer data for an e-commerce business. They notice a high customer lifetime value when measuring customer loyalty. Why is a high customer lifetime value beneficial to the company?
- Because keeping existing customers is more cost-effective than gaining new customers
- Because gaining new customers is most effective while a campaign is live
- Because it indicates how likely customers are to make a purchase over the next year
- Because it improves the performance of email marketing campaigns
