think outside the box email marketing coursera week 4 quiz answers
2. Why are KPIs metrics, but not all metrics are KPIs?
- Because there may be more KPIs than metrics available
- Because KPIs can be more costly than metrics
- Because management or the stakeholders may change the KPIs mid-campaign
- Because it depends which metrics are important to the email campaign’s success
3. Which metric do you use for the following calculation: number of people who open the email / number of people who received the email?
4. As an email marketer, you are determining how many people clicked on one or more links in an email. Which calculation should you use?
6. As a digital marketer, you are determining the purchase conversion rate for an email send. You sent the email to 32,967 recipients. 9,745 opened the email. 2,411 clicked on the ad link. 403 made a purchase. What is the conversion rate calculation for the email send?
7. As a digital marketer, you are calculating the return on investment (ROI) on an email send. The total revenue was $21,648 USD. The total cost was $867 USD. What is the calculation for ROI?
8. What is the calculation for the list growth rate metric?
- [(new subscribers – unsubscribes) / total number of email addresses] x 100
- [(unsubscribes – new subscribers) / total number of email addresses] x 100
- [(total number of email addresses – unsubscribes) / new subscribers] x 100
- [(total number of email addresses – new subscribers) / unsubscribes] x 100
9. Which of the following are recommendations for the email marketing report? Select all that apply.
- Include jargon and technical language to display expertise.
- Exclude mentioning areas for improvement to keep the presentation positive.
- Make the presentation more visual with graphs and charts.
- Include a collection of KPIs that represent the campaign’s progress.