make the sale build launch and manage e-commerce stores weekly challenge 4

1. What is personalization?

  • The practice of delivering a customized experience for each customer
  • The outcome of limiting the consumer audience to the most exclusive
  • The process of creating content for a singular user
  • The act of transforming a potential customer into a brand evangelist

2. Which are personalization options for rewards programs? Select all that apply.

  • Free birthday gift
  • In-store bonus
  • Discount code for signing up
  • Reward for referral

3. When can a customer enter the checkout process?

  • After they complete a brief survey
  • After they add an item to their shopping cart
  • Once they create a store account
  • Once they browse at least three items on the site

4. What is a point-of-sale (POS) system?

  • Checkout software that allows customers to choose to leave the retailer as a guest or store account holder
  • Cart detection software that records the amount of items in every customer’s shopping cart
  • Software that allows a business to process payment transactions from customers online
  • Software that updates the price of items based on the currency used in the customer’s geographical location

 

5. Why do online customers abandon their shopping carts? Select all that apply.

  • They are just browsing.
  • The shipping fees are too high.
  • They earned too many store discounts.
  • They are not ready to make a purchase.

6. Consider the following scenario:

A customer is in the process of purchasing several clothing items at an online retailer. As they review their cart, they notice a disclaimer in small print next to each item. It reads: “All sales final. No exchanges. No refunds.” Disappointed in learning this store policy, the customer decides to navigate to another online store, abandoning the items in their cart.

What store policy caused the customer to abandon their cart?

  • Purchase policy
  • Payment policy
  • Returns policy
  • Sales policy

 

7. What is order fulfillment?

  • Stages of adding items to the cart, entering promotional codes, selecting a shipping option, and making a payment
  • Procedures of checking the accuracy of the order prior to accepting the customer’s payment
  • Actions that occur once a customer places an order to verify that the items are in stock
  • Steps that take place between receiving an order and delivering the order to the customer

8. What are the disadvantages of in-house fulfillment?

  • Risks poor oversight of workmanship that could damage the quality of the brand
  • Requires a significant amount of time and effort, enough space to store products, and enough staff to fulfill the orders
  • Limits packaging options that reduces shipping efficiency and increases costs
  • Needs a substantial investment in inventory, which might not sell, taking up valuable warehouse space

9. Fill in the blank: _____ is when products are shipped from the supplier directly to the customer.

  • Fulfillment servicing
  • Dropshipping
  • In-house fulfillment
  • Third-party shipping

 

10. What are the benefits of using a fulfillment service? Select all that apply.

  • Gives companies control over the quality of work
  • Offers custom packaging
  • Frees up time for the e-commerce business
  • Provides faster shipping if there are multiple locations

 

11. A marketer plans to engage customers online by personalizing the customer experience. What should they do to achieve this goal?

  • Deliver an online experience that is similar to an in-store experience
  • Offer customers an experience they would expect from the brand’s competitors
  • Engage customers across several social media platforms
  • Share regular promotions and offer customers free shipping

12. A marketer plans to engage customers by offering a rewards program. What is the goal of this e-commerce practice?

  • Encourage repeat purchases by offering customers incentives
  • Help customers complete the checkout process
  • Guide customers to different pages on a website
  • Share product details and specifications with customers

13. Which types of transactions can some point-of-sell (POS) systems process? Select all that apply.

  • Telephone
  • Fax
  • Digital
  • In-person

14. How can a marketer encourage customers to complete a purchase and not abandon their carts?

  • Wait to display additional fees until the end of the checkout process
  • Offer free shipping and no unexpected fees
  • Offer a promotion when customers share products on social media
  • Include a minimum order limit

15. Fill in the blank: Website errors cause doubt and a lack of trust in the customer’s mind, resulting in _____.

  • customers dissatisfied with their purchase
  • more promotional coupon usage
  • the closure of the e-commerce store
  • cart abandonment

16. An e-commerce company uses a separate business to store its inventory. The business conducts the order fulfillment process and ensures that orders are packaged and delivered to customers. What action did the company take?

  • They hired a fulfillment service.
  • They hired an in-house team.
  • They hired a warehouse service.
  • They hired a dropshipping service.

17. What is the advantage of in-house order fulfillment for an e-commerce brand?

  • The brand does not require space to store inventory.
  • A third party owns, manages, and stores all inventory on the brand’s behalf.
  • The brand can use custom packaging that suits the brand.
  • The brand can ship orders from multiple locations.

18. An e-commerce business considers the best way to get its products to customers. Why would they use a fulfillment service to manage the order fulfillment process?

  • It offers custom packaging that suits the brand’s identity.
  • A third party owns, manages, and stores the brand’s products.
  • The service allows the brand to control its product quality.
  • It offers multiple distribution centers that enable faster delivery times.

19. Fill in the blank: One of the most important ways to engage customers and strengthen their connection to a brand is to _____ the customer experience.

  • monetize
  • evangelize
  • personalize
  • visualize

20. Besides personalized recommendations, how else can an e-commerce store engage customers?

  • Try less conventional marketing tactics
  • Use mainstream advertising content
  • Create additional customer feedback surveys
  • Offer a rewards program

21. An e-commerce business plans to optimize the checkout process on its website. Which of the following recommendations should they consider to reach their goal?

  • The checkout process should include upselling techniques.
  • The checkout process should be fast, easy to understand, and secure.
  • The checkout process should be easy to understand and designed for account holders.
  • The checkout process should be secure and use one payment option.

22. An e-commerce business uses a point-of-sale (POS) system to capture payment information. What additional information might they capture at this stage? Select all that apply.

  • Order history
  • Browsing history
  • Promotional codes
  • Email signups

23. Fill in the blank: The biggest reason for cart abandonment is when the costs for _____ are too high.

  • currency conversions
  • shipping or taxes
  • multiple orders or promotions
  • gratuity, item limit, or returns

24. A marketer improves an e-commerce store’s checkout process. Which of the following steps did they likely implement?

  • Optimize the checkout process for mobile devices
  • Offer free pick-ups instead of delivery
  • Include a single payment option 
  • Offer a strict returns policy

25. What steps are involved in the order fulfillment process? Select all that apply.

  • Processing returns
  • Picking up the products from the warehouse
  • Packing the products
  • Shipping the package to the customer

26. What are the benefits of in-house fulfillment? Select all that apply.

  • Less inventory risk
  • Faster to launch
  • Control over the quality of the work
  • Custom packaging

27. What is dropshipping?

  • When a company handles everything themselves.
  • When a third-party company prepares and ships orders from their fulfillment centers.
  • When products are shipped from the supplier directly to the customer.
  • When there are multiple locations and the product ships from the location closest to the customer’s home.

28. Why would an e-commerce business consider using a fulfillment service instead of dropshipping?

  • They own their products and would like to outsource packaging and shipping tasks.
  • They have a warehouse to store products and staff to fulfill orders.
  • They are interested in creating customized branded packaging.
  • They are interested in purchasing and storing inventory owned by a third party.

29. How can a brand personalize its rewards program?

  • Ask customers to share product reviews on social media
  • Offer customers free shipping with every order
  • Send monthly “product update” newsletters
  • Send customers gifts on their birthdays

30. An e-commerce business plans to optimize its website to reduce the number of abandoned carts. What action will help them achieve their goal?

  • Offer pick-ups instead of delivery
  • Open a physical store
  • Include one payment option

  • Offer a generous returns policy

31. An e-commerce company processes all its orders and ships packages to customers. What is this process called?

  • Product placement
  • Order handling
  • Inventory dispatch
  • Order fulfillment

32. Fill in the blank: Handling fulfillment _____ gives a company the most control over the quality of the work.

  • in house
  • by product
  • with dropship
  • from a service

33. When would an e-commerce company use a dropshipping model instead of performing in-house order fulfillment?

  • They have space to store products and staff to fulfill orders.
  • They do not own their inventory.
  • They own their inventory and store it in their warehouse.
  • They own their inventory but require a third party to prepare and ship orders.

34. What strategies can an e-commerce brand use to provide personalized experiences to its customers?

  • Share product recommendations based on the best-rated or most popular products
  • Apply a one-size-fits-all approach to send product recommendation emails to customers
  • Offer product recommendations based on customers’ browsing histories or recent purchases
  • Use customer reviews to create product recommendation reminders and send them to customers

35. Which ways can a customer move through the checkout process? Select all that apply.

  • Check out as a guest
  • Sign into their account
  • Create an account
  • Sign in with their digital wallet

36. Why do e-commerce stores use a point-of-sale (POS) system?

  • To securely process online payment transactions
  • To send customers discounted offers for popular products
  • To effectively gather customer data such as order history
  • To capture promotional codes and assign them to products

37. An e-commerce company does not own its inventory and is interested in shipping orders from a supplier directly to the customer. What type of fulfillment model does the e-commerce company use?

  • Fulfillment service
  • In-house order fulfillment
  • Dropshipping
  • Direct-to-consumer orders

38. A marketer engages customers online by delivering a tailored experience to each customer. What e-commerce practice does this refer to?

  • Engagement
  • Customization
  • In-store experience
  • Personalization

39. Fill in the blank: Customers are more likely to buy and less likely to abandon their carts if there is ____.

  • free shipping and no unexpected fees
  • a buy now, pay later feature
  • a positive customer review and free return labels
  • celebrity endorsement and a trending product

40. When might an e-commerce company consider performing in-house order fulfillment instead of using a fulfillment service?

  • They are interested in shipping orders from the supplier directly to the customer.
  • They want a third party to manage and store all its inventory.
  • They want to spend more time engaging customers instead of shipping products.
  • They have space to store products and staff to fulfill the orders.

41. Fill in the blank: When an e-commerce store needs to fulfill an order, they can use a _____, which is a third-party company that prepares and ships orders from their fulfillment centers.

  • dropship service
  • fulfillment service
  • preparation service
  • packaging service

42. What is an e-commerce rewards program?

  • A marketing practice designed to deliver a personal and customized experience to each customer according to their purchase history
  • A marketing strategy designed to build customer loyalty by providing incentives for customers to continue shopping with a brand
  • A marketing tool that shares a questionnaire with customers to help find the product that suits their needs
  • A marketing tactic designed to offer personalized recommendations to customers using their browsing history

43. An e-commerce business uses a system to process payment transactions online. What system do they use?

  • Point-of-shop (POS) system
  • Sale system
  • Conversion tracker
  • Point-of-sale (POS) system

44. What does a customer typically do during the checkout process of the customer journey?

  • Learn about a business or follow its social media accounts
  • Complete a purchase or leave a website
  • View a product or contact customer service
  • Complete a purchase or sign up for a rewards program

45. Fill in the blank: An e-commerce _____ system is software that allows a business to process payment transactions from customers online.

  • checkout
  • pay per click (PPC)
  • protection
  • point-of-sale (POS)

46. An e-commerce company delivers its products to a warehouse where they are stored and shipped to customers. What type of fulfillment model does the e-commerce company use?

  • Fulfillment service
  • Warehouse fulfillment
  • External storage
  • Dropshipping

47. Fill in the blank: In order to reduce cart abandonment, the checkout process needs to be easy to navigate on a _____, since more customers are shopping on them.

  • home digital assistant
  • mobile device
  • smart watch
  • laptop

48. What step do customers typically complete before they enter the checkout process?

  • They choose a shipping method.
  • They follow the business on social media.
  • They add an item to the shopping cart.
  • They enter their payment information.

49. Why do customers typically abandon their carts during the checkout process?

  • They are required to create an account
  • Affordable, popular, and useful products sell out quickly
  • The costs for shipping, taxes, and fees are too high
  • The website receives too much traffic

50. How can an e-commerce business reduce the number of abandoned carts on its website?

  • Include more steps in the checkout process
  • Offer faster delivery times
  • Maintain a strict returns policy
  • Include one payment option

51. An e-commerce company stores its inventory in a warehouse and uses custom packaging and labels before shipping orders to customers. Which type of order fulfillment is this?

  • Dropshipping
  • Fulfillment service
  • Custom order fulfillment
  • In-house order fulfillment

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