assess for success marketing analytics and measurement weekly challenge 1
1. Imagine that a marketer is developing a specific campaign in a media plan and they set a target with a measurable, numeric value. What does this describe?
4. Imagine that a marketer is developing a digital media plan, and they ask: “How long will the campaign run?” What part of a marketing plan does this describe?
Imagine that a marketer is working on a digital ad campaign for a single product. They learn that it costs $250 USD in advertising to sell 7 units of a $100 USD product. They apply the formula to calculate return on ad spend (ROAS).
6. After completing an online test, a marketer deploys the better performing of two direct response ads. What type of testing strategy did the marketer use?
A macro conversion collects metrics from both websites and mobile apps. A micro conversion collects metrics from websites only.
A macro conversion is typically a completed purchase transaction. A micro conversion is a completed response that indicates a customer is moving towards a macro conversion.
A macro conversion is the act of assigning credit for conversions. A micro conversion is typically a completed purchase transaction.
A macro conversion is a series of actions that indicate a customer will likely make a purchase. A micro conversion is the act of assigning credit for conversions.
8. How can real-time analytics help marketing teams?
The industry-average CPA value from a relevant industry.
The total cost per click, divided by the industry-average CPA.
The total daily spend, divided by the cost per click.
The average CPA based on comparative data from historical campaigns.
10. A business decides to create a digital media plan. First, they confirm their business and marketing goals. What additional steps must they take to create the plan? Select all that apply.
A KPI is a process used to establish business goals and marketing goals.
A KPI is a measurement used to gauge how successful a business is in its effort to reach a business or marketing goal.
A KPI is a specific objective in a marketing plan that informs marketing and business goals.
A KPI is an aim, achievement, or outcome for a business that informs marketing and business goals.
12. A marketer measures a campaign’s performance for a company that aims to grow its revenue. They use the formula (number of units sold x cost per unit) / ad spend. What did they determine?