Week 1 – Introduction to foundations of digital marketing and e-commerce

foundations of digital marketing and e-commerce weekly challenge 1 answers

1. What is the term for any communication method or platform a business can use to reach their target audience online?

  • E-commerce
  • Online sales
  • Digital channel
  • Target strategy

2. Digital marketing helps businesses do what? Select all that apply.

  • Process online transactions
  • Better serve customers
  • Build trust
  • Inspire loyalty

3. With digital marketing, potential customers can take an action the moment they experience the ad. Which advantage of digital marketing does this represent?

  • You can reach more people.
  • You get faster results.
  • You can build relationships with customers.
  • It is more cost-effective.

4. Which of the following statements regarding working in a marketing career is generally true?

  • Marketing coordinators’ tasks at a company are often disconnected and unrelated.
  • A digital marketing coordinator and e-commerce analyst have exactly the same roles.
  • It is helpful to specialize in a marketing role that aligns with your strengths such as writing, visual design, or data analysis.
  • You are typically responsible for a wider range of marketing tasks in a larger business than a smaller business.

5. Which of the following best describes the skill of analytical thinking and comparing qualities as a digital marketer or e-commerce analyst?

  • Collect and organize information to identify patterns, uncover trends, and solve problems.
  • Seek out answers about people—what they want, how they think, and what motivates them to take action.
  • Communicate insights effectively to engage an audience.
  • Highlight unique qualities and get customers’ attention in creative ways.

6. Fill in the blank: A _____ contains your samples of past work and demonstrates relevant work experience.

  • Index
  • Portfolio
  • Selection
  • Report

7. Which of the following are benefits of working as an in-house marketing employee? Select all that apply.

  • Collaborate on a variety of initiatives in multiple industries
  • Gain knowledge and expertise in a specific industry
  • Likely have a clear path to promotion
  • Get to know one company and its products


8. Which of the following are benefits of working in a marketing agency role? Select all that apply.

  • Develop broad and flexible expertise.
  • Learn certain skill sets very well.
  • Collaborate on a variety of initiatives in multiple industries.
  • Gain deep knowledge and expertise in a specific industry.


9. Coordinating marketing activities, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level?

  • Product manager-level roles
  • Account manager-level roles
  • Strategist-level roles
  • Associate-level roles

10. Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.

  • Develop relationships with clients.
  • Execute and monitor loyalty programs.
  • Use SEO to maximize traffic to the website.
  • Analyze data from the website or mobile app.

Shuffle Q/A 1

11. Fill in the blank: _____ is generally cheaper, more convenient, and more accessible than storefront sales.

  • Online marketing
  • Traditional marketing
  • Digital channel
  • E-commerce

12. A business owner wants to find new consumers for their clothing store. They plan to use social media to turn them into customers. What is this practice known as?

  • Online sales
  • Face-to-face marketing
  • Digital marketing
  • E-commerce

Devendra Kumar

Project Management Apprentice at Google

This Post Has One Comment

  1. Shamsher

    Nice but some question and answer is missing

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