foundations of digital marketing and e-commerce weekly challenge 1 answers
1. What is the term for any communication method or platform a business can use to reach their target audience online?
- E-commerce
- Online sales
- Digital channel
- Target strategy
2. Digital marketing helps businesses do what? Select all that apply.
- Process online transactions
- Better serve customers
- Build trust
- Inspire loyalty
3. With digital marketing, potential customers can take an action the moment they experience the ad. Which advantage of digital marketing does this represent?
- You can reach more people.
- You get faster results.
- You can build relationships with customers.
- It is more cost-effective.
4. Which of the following statements regarding working in a marketing career is generally true?
- Marketing coordinators’ tasks at a company are often disconnected and unrelated.
- A digital marketing coordinator and e-commerce analyst have exactly the same roles.
- It is helpful to specialize in a marketing role that aligns with your strengths such as writing, visual design, or data analysis.
- You are typically responsible for a wider range of marketing tasks in a larger business than a smaller business.
5. Which of the following best describes the skill of analytical thinking and comparing qualities as a digital marketer or e-commerce analyst?
- Collect and organize information to identify patterns, uncover trends, and solve problems.
- Seek out answers about people—what they want, how they think, and what motivates them to take action.
- Communicate insights effectively to engage an audience.
- Highlight unique qualities and get customers’ attention in creative ways.
6. Fill in the blank: A _____ contains your samples of past work and demonstrates relevant work experience.
- Index
- Portfolio
- Selection
- Report
7. Which of the following are benefits of working as an in-house marketing employee? Select all that apply.
- Collaborate on a variety of initiatives in multiple industries
- Gain knowledge and expertise in a specific industry
- Likely have a clear path to promotion
- Get to know one company and its products
8. Which of the following are benefits of working in a marketing agency role? Select all that apply.
- Develop broad and flexible expertise.
- Learn certain skill sets very well.
- Collaborate on a variety of initiatives in multiple industries.
- Gain deep knowledge and expertise in a specific industry.
9. Coordinating marketing activities, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level?
- Product manager-level roles
- Account manager-level roles
- Strategist-level roles
- Associate-level roles
10. Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.
- Develop relationships with clients.
- Execute and monitor loyalty programs.
- Use SEO to maximize traffic to the website.
- Analyze data from the website or mobile app.
Shuffle Q/A 1
11. Fill in the blank: _____ is generally cheaper, more convenient, and more accessible than storefront sales.
- Online marketing
- Traditional marketing
- Digital channel
- E-commerce
12. A business owner wants to find new consumers for their clothing store. They plan to use social media to turn them into customers. What is this practice known as?
- Online sales
- Face-to-face marketing
- Digital marketing
- E-commerce
Nice but some question and answer is missing