assess for success marketing analytics and measurement weekly challenge 4
1. Which of the following are reasons why stakeholders might be important to a project or campaign? Select all that apply.
- Stakeholders often fund projects or operate budgets for campaigns.
- Stakeholders often analyze the data from a campaign.
- Stakeholders coordinate marketing activities and initiatives.
- Stakeholders strongly influence the success of a project or campaign.
2. Which of the following describes the relationship between stakeholders and marketing coordinators?
- Stakeholders fund projects and ensure a project’s success. Marketing coordinators keep stakeholders informed about a project’s progress, ongoing metrics, and insights.
- Marketing coordinators collect data, apply statistical methods, and create data visualization. Stakeholders identify target audiences through research, run campaigns, and evaluate trends.
- Marketing coordinators fund projects and ensure a project’s success. Stakeholders keep the marketing coordinator informed about a project’s progress, ongoing metrics, and insights.
- Stakeholders collect data, apply statistical methods, and create data visualization. Marketing coordinators identify target audiences through research, run campaigns, and evaluate trends.
3. A marketer is working with a spreadsheet. What can they do to uncover new patterns and relationships within datasets that they might miss otherwise?
- Sort data
- Acquire data
- Input data
- Copy data
4. Which of the following changes your view of data in a spreadsheet to a different perspective to categorize it, or to identify an insight or trend?
- Histogram
- Spreadsheet
- Pivot table
- Area table
5. Fill in the blank: Line charts, area charts, and pie charts are all examples of _____.
- inputs
- histograms
- visualizations
- Tableaus
6. Which of the following charts represents data in the same way as a line chart, but with the space under the line filled in to form a visual area?
- Area chart
- Histogram
- Pie chart
- Horizontal bar chart
7. Fill in the blank: A _____ could blend a marketing coordinator and a data analyst role into a single marketing specialist role.
- stakeholder role
- traditional role
- new role
- hybrid role
8. A marketing team member queries databases, applies statistical methods to data, and creates data visualizations. What role does this describe?
- Office manager
- Data analyst
- Stakeholder
- Copywriter
9. Which of the following is a visual analytics platform that makes it easier to explore and manage data, and to create custom dashboards that incorporate different data visualizations in one place?
- Tableau
- Microsoft Office
- Google Sheets
- PowerPoint
10. A marketer is creating a presentation using marketing analytics data. How can they use data to lead their audience to agree with their final conclusion? Select all that apply.
- Include the most relevant metrics that led to their insights
- Omit most of the data collected and put together a short presentation
- Include all the data collected about the topic of their presentation
- Develop a clear outline or flow for their presentation
11. Which of the following best describes a stakeholder?
- Someone who strongly influences the success of a project or campaign through funding
- Someone who analyzes marketing data
- Someone who purchases products or services from a company
- Someone who sells products or services for a company
12. A marketer determines what type of interaction each stakeholder requires from them during a campaign. What visual assistance helps them gather this information?
- Budget dashboard
- Campaign overview
- Stakeholder dashboard
- Stakeholder map
13. A marketer uses the filter function in a spreadsheet to display data according to specific criteria. What additional filter option can they use?
- Filter by user comments in multiple sheets
- Filter by exact values or highlighted colors in cells
- Filter by formulas and calculated values
- Filter by data patterns and relationships within data sets
14. What is the purpose of a pivot table?
- Pivot tables display individual data points that have been categorized into ranges, with the frequency of each range represented by the height of a unique column.
- Pivot tables change the view of data in a spreadsheet to a different perspective to categorize it, or to identify an insight or trend.
- Pivot tables display how a metric changes over an extended time connected with a continuous line.
- Pivot tables display individual measurements in a vertical column.
15. A marketer uses a graph to show how a metric changes over an extended period. The chart displays a connected series of data points. What type of chart did the marketer create?
- Horizontal bar chart
- Vertical column chart
- Histogram
- Line chart
16. Which of the following is an example of a way a pie chart can be used to represent data?
- Represent a large spike in new users with a horizontal bar
- Represent individual data points for a changing variable connected with a continuous line
- Represent individual data points categorized into ranges, with the frequency of each range represented by the height of a unique column
- Represent percentages of data in sections, all adding up to one hundred percent
17. On a marketing team, who is responsible for running campaigns, identifying target audiences through research, and evaluating trends?
- Sales manager
- Customer service agent
- Stakeholder
- Marketing coordinator
18. Why would an organization hire a data analyst?
- To collect and apply statistical methods to data, query databases, and create visualizations
- To implement client strategies, conduct competitor research, and analyze data
- To design visual assets for social media campaigns and print ads according to brand style guidelines
- To coordinate marketing activities and initiatives, identify target audiences, and evaluate data trends
19. A data analyst uses visual analytics software to analyze data and create unique dashboards and visualizations. What software does this refer to?
- R
- SQL
- Tableau
- Python
20. Which of the following are considered best practices when creating slides for a presentation? Select all that apply.
- Introduce data visualizations using titles that relate back to the insights
- Repeat the insights when presenting the relevant, supporting data
- Progress from specific to general topics
- Allow time for questions so the audience can reach the same conclusion
21. Which of the following are important to understand when interacting with a stakeholder about a project? Select all that apply.
- What the stakeholder thinks about project team members on the project
- Which communication methods a stakeholder prefers
- The stakeholder’s interest in the project and what their needs are
- When to communicate with a stakeholder
22. Which of the following might be reasons to create a stakeholder map? Select all that apply.
- To help coordinate marketing activities and initiatives and identify target audiences through research
- To allow for people to better manage stakeholders’ expectations and avoid information overload
- To help people work effectively without having the process consume too much of their time or energy
- To make it easier to identify the type and amount of interaction needed to maintain each stakeholder
23. A marketer is working with a spreadsheet. What can they do to display only data that meets a certain condition and hide all non-matching data?
- Sort the data in ascending order
- Delete the data that does not match
- Copy and paste the data
- Filter the data in a column
24. An e-commerce business hires someone to organize its marketing activities and initiatives. Who is typically responsible for these tasks?
- A data specialist
- A marketing coordinator
- A marketing strategist
- A marketing analyst
25. On a marketing team, who is responsible for running database queries, applying statistical methods to data, and creating data visualizations?
- Human resources representative
- Accountant
- Customer service agent
- Data analyst
26. When would a marketing team use Tableau?
- To learn coding or programming skills to create interactive visualizations
- To track, analyze, and display KPIs, metrics, and insights in a centralized view
- To access and manage large databases, gather insights, and create visualizations
- To create KPIs and metrics for a real-time interactive dashboard
27. To create KPIs and metrics for a real-time interactive dashboard
- Use common titles that do not distract from your story
- Use titles that clearly communicate the insights of the data
- Refer to the data source in your titles
- Include the name of the chart type in your titles
28. What role do stakeholders typically play in a campaign?
- Stakeholders approve the creative used in a campaign.
- Stakeholders create campaigns and related social media efforts.
- Stakeholders fund a project or manage a campaign budget.
- Stakeholders track and analyze data about a campaign’s success.
29. Which of the following are spreadsheet features that support preparing data to be shared? Select all that apply.
- Filtering
- Pivot tables
- Acquiring
- Sorting
31. Which of the following would enable a data analyst to communicate with databases developed by different vendors and hosted on multiple platforms?
- Spreadsheets
- Structured query language
- Filtering
- Sorting
32. Which tool should a marketing team use to present data and insights that reflects data in real time, while allowing users to interact with the data?
- Slideshow
- Dashboard
- Document
- Spreadsheet
33. Imagine a marketer is working on a campaign and wants to request a change to the budget. Which of the following presentation best practices should they use to get this change approved by stakeholders? Select all that apply.
- Create visualizations of the data using titles that relate back to the insights
- End the presentation with changing the budget as a call to action for stakeholders
- Start with a general status of the campaign and then move on to the specifics of making a change to the budget
- Do not allow any time for questions
34. Why would a marketer create a stakeholder map?
- To determine which stakeholder is a reliable source for campaign queries and obstacles
- To help manage stakeholder expectations and effectively share relevant information with them
- To identify which stakeholder is the most influential and to share frequent updates with them
- To help organize stakeholders into a graph according to their budget and experience with campaigns
35. Why would a marketer sort data in a spreadsheet?
- It helps them present campaign data with visualizations.
- It helps them display data that match specific criteria.
- It helps them find new patterns and relationships within data sets.
- It helps them automatically remove irrelevant data.
36. Which of the following visualizations includes individual data points for a changing variable connected by a continuous line?
- Vertical bar chart
- Single column chart
- Pie chart
- Line chart
37. How is an area chart different from a line chart?
- Area charts can show data with partial and whole results.
- The changing variable connects on a continuous line.
- Area charts can only be single or stacked.
- The space under the line is shaded in with colors or textures.
38. An e-commerce business hires someone to collect and analyze data as well as create visualizations. What role does this describe?
- Marketing coordinator
- Project manager
- Graphic designer
- Data analyst
39. Imagine that a marketer is working with a dataset in a spreadsheet. They want to view the data from a new perspective to help them categorize it and identify insights or trends. What spreadsheet tool should they use?
- Pivot table
- Data visualization
- Values
- Columns
40. Which three steps should you follow when creating an effective presentation using marketing analytics?
- Introduce data visualizations, include all campaign data, and share insights at the end of the presentation
- Develop a clear outline of the presentation, choose the correct data, and include the most relevant metrics
- Learn about stakeholders, include all campaign data in the presentation, and use an interactive template
- Find an interactive template, gather insights from previous campaigns, and include all metrics
41. A marketer uses a tool to categorize spreadsheet data and identify any patterns in the data. What tool allows them to do this?
- Pivot table
- Campaign view
- Filter table
- Sorted table
42. Which of the following tasks would a marketing coordinator be responsible for? Select all that apply.
- Applying statistical methods to data
- Identifying target audiences through research
- Evaluating trends
- Running campaigns
43. Which of the following resources help marketers visualize data with custom reports and dashboards? Select all that apply.
- Google Looker Studio
- Tableau
- Google Sheets
- Microsoft Excel
44. A marketer shares campaign insights with a director because the director funds the campaign and plans to make decisions based on its results. What is likely the director’s role in the campaign?
- Marketer
- Stakeholder
- Data analyst
- Campaign advisor
45. What are the three main fields used to categorize data in a pivot table?
- Display, Columns, Filter
- Filter, Units, Rows
- Function, Name, Menu
- Rows, Columns, Values
46. Which of the following guidelines should a marketer follow when working with stakeholders in a marketing campaign?
- Create a map to understand previous campaign stakeholders
- Identify which team members the stakeholder has worked with before
- Understand why the stakeholder is interested in the campaign
- Provide limited information to the stakeholder to manage their expectations
47. A marketer uses a chart to compare two variables side-by-side. The chart displays each variable as a bar. What type of chart did the marketer create?
- Line chart
- Histogram
- Pivot chart
- Vertical column chart
48. A marketer uses a graph to compare the revenue generated from five campaigns. The chart displays each campaign as a percentage of a whole. What type of chart did the marketer use?
- Histogram
- Pie chart
- Bar chart
- Line chart
49. You are creating data visualizations to present campaign results to stakeholders. Which best practice should you follow to make the presentation more effective?
- Use titles that clearly communicate the insights of the data
- Use common titles that do not distract from your story
- Include the name of the chart type in your titles
- Refer to the data source in your titles
