Week 1 – Planning UX research studies

conduct ux research and test early concepts coursera week 1 answers

Optional - Test your knowledge of prior concepts

1. What are some key benefits of considering accessibility in UX design? Select all that apply.

  • Ensures underrepresented and excluded groups are taken into account
  • Addresses a11y ideas
  • Addresses societal structures and products rather than a person’s ability
  • Creates solutions that often help everyone

2. Which phase of the design sprint helps the team find solutions to build on?

  • Test
  • Understand
  • Prototype
  • Decide
  • Ideate

3. What can a researcher learn when they properly empathize with users during user research?

  • The needs, behaviors, and motivations of their users
  • The opinions, feelings, and biases of their users
  • The hopes, dreams, and assumptions of their users
  • The wants, desires, and fears of their users

4. Which of the following are examples of pain points?

  • Struggling to interact with a button on a mobile app’s homepage because it’s extremely small
  • Receiving the same response to three different questions from an automated chatbot
  • Completing the checkout process for a food delivery app
  • Being asked to submit credit card information when no payment is required

5. You are designing a life-coaching app for people between the ages of 21 and 30. After conducting research with a diverse set of users, you discover that established professionals are three times more likely to use life-coaching services than those at the beginning of their careers. Which of the following is an example of a complete user persona for your user group?

  • Rita Dieguez, a 24-year-old who identifies as non-binary from Manaus, Brazil.
  • Nistha Dube, a 29-year-old engineer and foodie from Chennai, India, who makes viral cooking videos on the weekends. Nistha has been thinking about how to balance their career and their passion for food, but they also want to make more time for their mental health in their schedule.
  • Michael Embery, a 22-year-old from Indianapolis, Indiana who has a busy work schedule.
  • Liz Fontaine, a 27-year-old veterinarian who enjoys video games

6. Which of the following user stories is complete?

  • I want a bookshelf so I have somewhere to store my book collection.
  • As a scientist, I want access to my colleagues’ published research.
  • As a yoga instructor, I want to create a consistent class schedule so that my clients know how to confidently plan their weekly exercise.
  • As a chef, I want access to the freshest ingredients and the highest-quality cooking utensils.

7. Fill in the blank: Designing products with accessibility and inclusivity in mind ensures that you _____.

  • focus on creating one solution for as many people as possible
  • create a different solution for every single user.
  • include solutions that benefit specific individuals, which improves the user experience for all users.
  • create an identical experience for all users

8. Which of the following is a complete problem statement?

  • Angelo needs a toolbox and shingles to fix the leak in their roof.
  • Hakim is an accountant who needs to collect expense reports from their coworkers.
  • Akiko is a construction consultant who is building a skyscraper.
  • Bella is a dance choreographer who needs to create a practice video because some of their students have school during the day and can’t attend lessons in person.

9. Identify the steps of the ideation process in the correct order.

  • Brainstorming, documenting ideas, focusing on quantity, gathering a diverse team, questioning obvious solutions, and evaluating the ideas.
  • Gathering a diverse team, brainstorming, documenting ideas, questioning obvious solutions, focusing on quantity, and evaluating the ideas.
  • Documenting ideas, brainstorming, focusing on quantity, questioning obvious solutions, gathering a diverse team, and evaluating the ideas.

10. You’re a UX designer working on a gaming app in a competitive market space. You want to figure out what your competitors’ strengths and weaknesses are, and how to create a better product. What should you do?

  • Create a marketing plan
  • Contact each company directly
  • Conduct informal research online
  • Conduct a competitive audit

11. Which of the following scenarios would be most appropriate to use a close-up storyboard?

  • You begin creating a new finance management app. You need to demonstrate when and how a user might interact with it during a normal work day.
  • You are in the middle of the design process for a grocery delivery app. You want to pitch some ideas to the team about how the user could use it and benefit from it.
  • You create an app that connects people who are interested in gardening via a social forum. You want to implement an inbox feature and test whether or not users find it easy to use.

12. Which of the following UX tools and processes demonstrate the basic structure and layout of a design without including specific visual details?

  • Ideation exercises
  • Low-fidelity designs
  • High-fidelity designs
  • Wireframes

13. You are working on an app that connects users to tree removal services in their local area. You have already created paper wireframes and now it’s time to build the design on the computer. What is the next step?

  • Create digital wireframes
  • Create a high-fidelity prototype
  • Create high-fidelity mockups
  • Create a low-fidelity prototype

14. How is a prototype different from a wireframe?

  • A prototype is a single screen that shows all the details that will go into a final design. A wireframe is a set of interactive design solutions made up of many prototypes and demonstrates how the entire design works.
  • A prototype is an interactive representation of a complete design solution that shows stakeholders how it will work. A wireframe is a single screen with basic elements that establishes the structure of a page.
  • A wireframe is an interactive representation of a complete design solution that shows stakeholders how it will work. A prototype is a single screen with basic elements that establishes the structure of a page.
  • Wireframes and prototypes are both interactive representations of how a design works.

15. Identify the benefit of using paper prototypes in the design process

  • Paper prototypes are inexpensive and convey complex visual details
  • Paper prototypes allow rapid iterations and require low commitment
  • Paper prototypes require large amounts of time and resources to produce
  • Paper prototypes are polished and represent a final design solution

16. Fill in the blank: _____ is the collection of attitudes and stereotypes we associate to people without our conscious knowledge.

  • Recency bias
  • Implicit bias
  • Sunk cost fallacy
  • Primacy bias

Devendra Kumar

Project Management Apprentice at Google

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