Displays information that highlights a specific aspect of a product or service
Enables customers to find a local business and pull it up in Google Maps
Provides the option to call a business by clicking on its ad
Serves additional website links that may be helpful to the searcher
4. As a digital marketer creating a Google Ad, you have to determine what to achieve with the ad, such as more sales, leads, website traffic, or store visits. This describes which Google Ad setup step?
5. You are setting up keyword matching for “tennis shoes.” Your ad also shows for keywords such as “shoes for tennis,” “buy tennis shoes on sale,” and “red tennis shoes.” This represents which keyword match type?
Ensure the landing page keeps the customer experience cohesive
Rotate in new display ads once a year
10. Fill in the blank: Ad _____ are a collection of similar ads, keywords, and bids that digital marketers use to organize Google Ads by a common theme.