Week 2 – Understand search engine optimization (SEO)

attract and engage customers with digital marketing weekly challenge 2

1. After finding the location of a new page or new page content, the Google search engine stores it in an online record. This represents which main process of a search engine?

  • Indexing
  • Serving
  • Arranging
  • Crawling

2. What automated software helps locate information to answer a user’s query?

  • Search finder
  • Discovery algorithm
  • Discovery finder
  • Search algorithm


3.To rank search listings, the Google algorithm tries to understand the words typed in a search bar. It also tries to understand the general intent behind the search. This represents which results key factor?

  • Meaning of the query
  • Usability of webpages
  • Relevancy of webpages
  • Quality of the content

4. Which search engine results pages (SERPs) feature displays a special box with information intended to help the searcher more easily discover what they are seeking?

  • Local results
  • Videos
  • Rich results
  • Featured snippet

5. As a marketer specializing in search engine optimization, you ensure that a website is well-organized and that it is easily crawled by search engines. This represents which SEO task?

  • Organizing a website’s structure
  • Technical website development
  • Content development
  • Keyword research


6. Which pre-SEO work includes understanding the intent of people who read and experience the website’s content?

  • Know the customers well
  • Brainstorm content for people first
  • Know your website or organization’s goals
  • Know your competitors well

7. Which of the following statements regarding keywords is true?

  • The keyword research process varies depending on the organization you work for.
  • Tools are a distraction to the keyword research process.
  • Keyword stuffing provides a positive user experience and typically benefits a website’s ranking.
  • Keyword research is done after creating content.

8.Which of the following is true regarding a website’s structure and navigation?

  • A website’s hierarchical structure should generally be flat.
  • Whenever possible, use http:// and not https:// when creating new webpages.
  • It is best to have several pages that are not internally linked.
  • A higher bounce rate typically leads to more conversions.

9. As a digital marketer optimizing a website, you add a row of internal links at the top or bottom of the page. These links allow visitors to quickly navigate back to a previous section or the homepage. What is the name for these links?

  • Subpage links
  • Breadcrumbs
  • Crawl page links
  • Subcategories


10. What code is used to better describe a webpage’s content to search engines?

  • Crawl data
  • Structured data
  • Meta description data
  • Breadcrumb data

Shuffle Q/A 1

11. One of the main processes of the Google search engine is serving. What does this refer to?

  • Websites and platforms use different algorithms to decide what to show users
  • The Google search algorithm sorts through billions of webpages to deliver the most relevant content for a user’s search
  • The Google search algorithm sorts through a few webpages to find the most popular content for the user’s search
  • The process of finding new and updated webpages

12. Which of the following does the algorithm consider when ranking a webpage for a search?

  • What’s on a website and information on other websites
  • How well-known a business is compared to competitors
  • How old the website is
  • How many ads a business posts

Devendra Kumar

Project Management Apprentice at Google

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