13. To rank search listings, the Google algorithm reviews the user experience of a webpage, such as the load speed and if it is mobile friendly. This represents which results key factor?
- Usability of webpages
- Relevancy of webpages
- Context and settings
- Meaning of the query
14. As a marketer specializing in search engine optimization, you resolve hosting issues, manage webpage redirects, and edit JavaScript. This represents which SEO task?
- Technical website development
- Keyword research
- Organizing a website’s structure
- Content development
15. One of the pre-SEO factors to consider is “brainstorming content for people first.” What does this include?
- Create better content than your competition by studying what they’ve created and what is available in search results
- Prioritize what the searcher needs from their query instead of what is in the search results
- Understand the people who are reading and experiencing your content
- Set clear goals for the organization
16. Which of the following statements regarding keywords is true?
- There is one preferred way to do keyword research.
- Keyword stuffing results in a negative user experience and can harm a website’s ranking.
- Tools are a distraction to the keyword research process.
- Keyword research is done after creating content.
17. Which of the following refers to good website structure and navigation? Select all that apply.
- Every page should only be three, maybe four clicks from the homepage.
- It is easy to use.
- The hierarchy should be flat.
- It has a high bounce rate.
18. Fill in the blank: Every website has a _____, also known as the root page.
- shop page
- contact page
- home page
- services page
19. One of the main processes of the Google search engine is crawling. What does this refer to?
- Websites and platforms use different algorithms to decide what to show users
- Google returns results that meet the user’s needs
- The process of finding old webpages
- The process of finding new and updated webpages
20. What best describes a search algorithm?
- Semi-automated software that crawls the Internet for new data.
- Automated software that helps locate information to answer a user’s query.
- Automated software that requires users to discover information through categories.
- Manual software that requires users to locate information in the search engine.
21. What do rich results display on search engine results pages (SERPs)?
- Videos at the top, middle, or bottom of the search results
- Additional product information showing search results, such as its review rating, price, and availability
- A map and listings of local businesses
- A special box that displays information about a search on the results page
22. Fill in the blank: Keyword _____ results in a negative user experience and can harm a website's ranking.
- tools
- stuffing
- research
- selection
Shuffle Q/A 2
23. Which of the following are URL best practices? Select all that apply.
- Update URLs to avoid broken links
- Make URLs as long as possible
- Create useful 404 pages
- Make URLs easy to understand
24. What file provides information about the pages, videos, and other files on your site, and the relationship between them?
- Structured data
- Sitemap
- Meta description
- 404-map
