Week 2 – Understand search engine optimization (SEO) – Shuffle Q/A 1

13. To rank search listings, the Google algorithm reviews the user experience of a webpage, such as the load speed and if it is mobile friendly. This represents which results key factor?

  • Usability of webpages
  • Relevancy of webpages
  • Context and settings
  • Meaning of the query

14. As a marketer specializing in search engine optimization, you resolve hosting issues, manage webpage redirects, and edit JavaScript. This represents which SEO task?

  • Technical website development
  • Keyword research
  • Organizing a website’s structure
  • Content development

15. One of the pre-SEO factors to consider is “brainstorming content for people first.” What does this include?

  • Create better content than your competition by studying what they’ve created and what is available in search results
  • Prioritize what the searcher needs from their query instead of what is in the search results
  • Understand the people who are reading and experiencing your content
  • Set clear goals for the organization

16. Which of the following statements regarding keywords is true?

  • There is one preferred way to do keyword research.
  • Keyword stuffing results in a negative user experience and can harm a website’s ranking.
  • Tools are a distraction to the keyword research process.
  • Keyword research is done after creating content.

17. Which of the following refers to good website structure and navigation? Select all that apply.

  • Every page should only be three, maybe four clicks from the homepage.
  • It is easy to use.
  • The hierarchy should be flat.
  • It has a high bounce rate.

18. Fill in the blank: Every website has a _____, also known as the root page.

  • shop page
  • contact page
  • home page
  • services page

19. One of the main processes of the Google search engine is crawling. What does this refer to?

  • Websites and platforms use different algorithms to decide what to show users
  • Google returns results that meet the user’s needs
  • The process of finding old webpages
  • The process of finding new and updated webpages

20. What best describes a search algorithm?

  • Semi-automated software that crawls the Internet for new data.
  • Automated software that helps locate information to answer a user’s query.
  • Automated software that requires users to discover information through categories.
  • Manual software that requires users to locate information in the search engine.

21. What do rich results display on search engine results pages (SERPs)?

  • Videos at the top, middle, or bottom of the search results
  • Additional product information showing search results, such as its review rating, price, and availability
  • A map and listings of local businesses
  • A special box that displays information about a search on the results page

22. Fill in the blank: Keyword _____ results in a negative user experience and can harm a website's ranking.

  • tools
  • stuffing
  • research
  • selection

Shuffle Q/A 2

23. Which of the following are URL best practices? Select all that apply.

  • Update URLs to avoid broken links
  • Make URLs as long as possible
  • Create useful 404 pages
  • Make URLs easy to understand

24. What file provides information about the pages, videos, and other files on your site, and the relationship between them?

  • Structured data
  • Sitemap
  • Meta description
  • 404-map

Devendra Kumar

Project Management Apprentice at Google

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