think outside the box email marketing coursera week 5 quiz answers
1. Consider the following SMART goal:
Increase the click-to-open rate on sales emails to at least 8% within six months through more persuasive copy and clear calls to action.
What part of the goal is time-based?
- “increase the click-to-open rate on sales emails”
- “within six months”
- “through more persuasive copy and clear calls to action”
- “to at least 8%”
2.Consider the following SMART goal:
Increase the email open rate to at least 20% by the end of quarter three by creating more engaging and informational emails.
What part of the goal is measurable?
- “to at least 20%”
- “by creating more engaging and informational emails”
- “increase the email open rate”
- “by the end of quarter three”
3. Consider the following SMART goal:
Use the email marketing software to remove all list subscribers that have not opened a message in over six months by March 31st.
What part of the goal is specific?
- “that have not opened a message in over six months”
- “by March 31st”
- “email marketing software”
- “remove all list subscribers”
4. As a digital marketer for a pet supplies business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by psychographic characteristics? Select all that apply.
- What city do you live in?
- Do you make your pet’s food?
- What type of pet do you own?
- Do you use toys to play with your pet?
5. As a digital marketer for a tutoring business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by demographic data for the child? Select all that apply.
- How many days a week are you interested in tutoring services?
- Has your child had a tutor in the past?
- What grade is your child in?
- What school does your child attend?
6. As a digital marketer for a pet supplies business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by behavioral data? Select all that apply.
- What is your preferred language?
- How long have you been a customer of our store?
- Does your pet have any food allergies?
- Do you purchase a certain brand of pet food?
7. When crafting an email, which element uses clear, actionable language, and is no more than 45 characters in length?
- Salutation
- Message body
- Subject line
- Signature
8. In the past month, your email list added 3,593 subscribers and had 488 unsubscribes. The list total is 87,323. What is the calculation for the list’s growth rate?
- [(87,323 – 488) / 3,593] x 100
- [(3,593 – 488) / 87,323] x 100
- (87,323 x 100) / (3,593 – 488)
- [87,323 / (3,593 – 488)] x 100
9. In your last email send, you delivered 23,019 emails with 3,162 ad clicks and 771 conversions. What is the calculation for email send’s conversion rate?
- 3,162 / 23,019
- 3,162 / 771
- 771 / 23,019
- 771 / 3,162
10. In your last email send, you delivered 223,482 emails with 48,332 unique opens and 10,041 clicks. What is the calculation for your click-to-open rate?
- 223,482 / 10,041
- 10,041 / 223,482
- 48,332 / 10,041
- 10,041 / 48,332
Shuffle Q/A 1
11. What makes a SMART goal time-bound?
- It has a deadline that indicates if you are making progress at a good pace.
- It has evidence to prove whether it was successful or not.
- It matches the organization’s needs and priorities.
- It is likely based on current numbers.
12. Consider the following SMART goal:
Increase the click-to-open rate on sales emails to at least 8% within six months through more persuasive copy and clear calls to action.
What part of the goal is measurable?
- “Increase the click-to-open rate on sales emails”
- “within six months”
- “through more persuasive copy and clear calls to action”
- “to at least 8%”
