Week 3 – Listening and engagement on social media

from likes to leads interact with customers online weekly challenge 3

1. Which of the following are potential benefits of using social listening to better understand how customers feel about a brand? Select all that apply.

  • Increased customer acquisition
  • Ability to act on assumptions
  • Opportunities to analyze the competition
  • Ability to address negative sentiment

2. Which of the following can help a company learn more about what people think about their brand and what pain points their customers are experiencing with their products or services?

  • Advertising
  • Call to action
  • Social listening
  • Branding

3. Fill in the blank: Posting pictures of employees on social media is an example of _____.

  • social media engagement
  • optimization
  • repurposing
  • brand voice


4. What is a difference between social listening and social media engagement?

  • Social listening creates a company’s social media content. Social media engagement repurposes their social media content.
  • Social listening measures how people are interacting with a company’s social media accounts and content. Social media engagement helps a company learn what is happening in their industry.
  • Social listening helps a company learn what is happening in their industry. Social media engagement measures how people are interacting with their social media accounts and content.
  • Social listening measures how competitors are creating social media content. Social media engagement creates and repurposes social media content.

5. Which of the following are examples of a company using social media engagement to know their audience? Select all that apply.

  • Providing content that helps the audience imagine themselves interacting with a company’s product or service.
  • Providing the audience with a log of past product launch dates.
  • Giving the audience helpful content that addresses their needs and pain points.
  • Creating content that will be most valuable to the audience based on data.

6. What is a Tweet?

  • The attitude and feelings people have about a brand on social media.
  • Someone who opts in to receive updates from a business or brand on a social media platform.
  • A platform for connecting and developing relationships with an audience.
  • Any message posted to Twitter that may contain elements like text, photos, videos, links, and audio.

7. Which of the following are examples of information a company might want to include in their Twitter bio? Select all that apply.

  • Jargon
  • Website link
  • Keywords
  • Products and services

8. Fill in the blank: Content that is _____ will be relevant over a long period of time.

  • reused
  • repurposed
  • evergreen
  • new

9. Which of the following would likely result from having an authentic brand voice? Select all that apply.

  • Audience has a negative brand sentiment
  • Audience feels comfortable engaging online
  • Audience switches to a competitor
  • Audience gains familiarity with the brand

10. Which of the following is an example of a call to action on social media? Select all that apply.

  • Answer a question
  • Review a competitor
  • Take a quiz
  • Subscribe to a newsletter

Shuffle Q/A 1

11. What does social listening enable a marketer to do?

  • Encourage negative comments about competitor brands on social media
  • Decrease campaign budget and rely on traditional marketing
  • Predict industry trends and how customers will respond
  • Respond to unhappy customers and adjust their marketing strategy

12. Which of the following are possible benefits to a company using social listening to assess their competition? Select all that apply.

  • Learn what products a competitor is planning to release in the future
  • Understand what competitors do well and what customers like about them
  • Determine which touchpoint a customer interacts with before making a purchase
  • Identify a competitor’s mistakes to understand what not to do

Devendra Kumar

Project Management Apprentice at Google

Leave a Reply