from likes to leads interact with customers online weekly challenge 3
1. Which of the following are potential benefits of using social listening to better understand how customers feel about a brand? Select all that apply.
- Increased customer acquisition
- Ability to act on assumptions
- Opportunities to analyze the competition
- Ability to address negative sentiment
2. Which of the following can help a company learn more about what people think about their brand and what pain points their customers are experiencing with their products or services?
- Advertising
- Call to action
- Social listening
- Branding
3. Fill in the blank: Posting pictures of employees on social media is an example of _____.
- social media engagement
- optimization
- repurposing
- brand voice
4. What is a difference between social listening and social media engagement?
- Social listening creates a company’s social media content. Social media engagement repurposes their social media content.
- Social listening measures how people are interacting with a company’s social media accounts and content. Social media engagement helps a company learn what is happening in their industry.
- Social listening helps a company learn what is happening in their industry. Social media engagement measures how people are interacting with their social media accounts and content.
- Social listening measures how competitors are creating social media content. Social media engagement creates and repurposes social media content.
5. Which of the following are examples of a company using social media engagement to know their audience? Select all that apply.
- Providing content that helps the audience imagine themselves interacting with a company’s product or service.
- Providing the audience with a log of past product launch dates.
- Giving the audience helpful content that addresses their needs and pain points.
- Creating content that will be most valuable to the audience based on data.
6. What is a Tweet?
- The attitude and feelings people have about a brand on social media.
- Someone who opts in to receive updates from a business or brand on a social media platform.
- A platform for connecting and developing relationships with an audience.
- Any message posted to Twitter that may contain elements like text, photos, videos, links, and audio.
7. Which of the following are examples of information a company might want to include in their Twitter bio? Select all that apply.
- Jargon
- Website link
- Keywords
- Products and services
8. Fill in the blank: Content that is _____ will be relevant over a long period of time.
- reused
- repurposed
- evergreen
- new
9. Which of the following would likely result from having an authentic brand voice? Select all that apply.
- Audience has a negative brand sentiment
- Audience feels comfortable engaging online
- Audience switches to a competitor
- Audience gains familiarity with the brand
10. Which of the following is an example of a call to action on social media? Select all that apply.
- Answer a question
- Review a competitor
- Take a quiz
- Subscribe to a newsletter
Shuffle Q/A 1
11. What does social listening enable a marketer to do?
- Encourage negative comments about competitor brands on social media
- Decrease campaign budget and rely on traditional marketing
- Predict industry trends and how customers will respond
- Respond to unhappy customers and adjust their marketing strategy
12. Which of the following are possible benefits to a company using social listening to assess their competition? Select all that apply.
- Learn what products a competitor is planning to release in the future
- Understand what competitors do well and what customers like about them
- Determine which touchpoint a customer interacts with before making a purchase
- Identify a competitor’s mistakes to understand what not to do
