think outside the box email marketing coursera week 2 quiz answers
1. Which of the following are examples of content you would likely find in an email for a furniture company’s marketing campaign? Select all that apply.
- The subject line “Discount Code For 20% Off Inside!” for a new promotion on desks.
- The headline “For The Remote Worker” along with an image of an office chair and a link to a landing page where customers can purchase the chair.
- A collection of pictures of the company picnic attached to an employee email.
- An email asking a customer “How was shopping with us?” with a scale from 1 to 10 for customers to rate the experience.
2. Which of the following are effective ways to use an acquisition email? Select all that apply.
- Thank first time subscribers or customers who have purchased a product
- Offer items like downloadable guides, product catalogs, PDFs, or free trials
- Demonstrate to customers the value of a product or service
- Offer a quick overview of what a product or service will provide
3. Which of the following marketing emails serve as a virtual first impression a company makes with a customer?
- Retention email
- Welcome email
- Newsletter
- Promotional email
4. Fill in the blank: A wellness company includes external resources, like articles featuring anxiety-reducing breathing exercises, in a _____.
- promotional email
- cart abandonment email
- newsletter
- feedback email
5. Which type of emails get the word out about special offers, limited time deals, or exclusive content?
- Customer emails
- Launch emails
- Promotional emails
- Acquisition emails
6. What is the purpose of sending a cart abandonment email to a customer?
- Encourage the customer to purchase the item they left behind
- Share external articles about relevant and interesting information
- Enroll the customer in the company newsletter
- Provide the customer with information about a new product
7. Fill in the blank: Sending a special offer to customers who are not engaging with a company’s newsletters is an example of a _____.
- welcome email
- cart abandonment email
- retention email
- promotional email
8. Which of the following types of email fall into the loyalty bucket of the marketing funnel? Select all that apply.
- Acquisition emails
- Promotional emails
- Retention emails
- Newsletters
9. Which of the following is an example of email copy? Select all that apply.
- A call to action
- Raw data about how customers feel about a brand
- Images and product descriptions
- A brief summary that tells customers the story of the brand
10. Which of the following marketing emails should include a call to action? Select all that apply.
- Retention email
- Welcome email
- Internal email
- Acquisition email
Shuffle Q/A 1
11. Which of the following are common types of email marketing? Select all that apply.
- Company event emails
- Retention emails
- Acquisition emails
- Newsletters
12. Imagine that a cosmetics company shares an interactive email inviting potential new customers to match products to suit their own skincare needs. What is this an example of?
- Acquisition email
- Discount code
- Educational email
- External resource
