Week 2 – Types of email marketing

think outside the box email marketing coursera week 2 quiz answers

1. Which of the following are examples of content you would likely find in an email for a furniture company’s marketing campaign? Select all that apply.

  • The subject line “Discount Code For 20% Off Inside!” for a new promotion on desks.
  • The headline “For The Remote Worker” along with an image of an office chair and a link to a landing page where customers can purchase the chair.
  • A collection of pictures of the company picnic attached to an employee email.
  • An email asking a customer “How was shopping with us?” with a scale from 1 to 10 for customers to rate the experience.

2. Which of the following are effective ways to use an acquisition email? Select all that apply.

  • Thank first time subscribers or customers who have purchased a product
  • Offer items like downloadable guides, product catalogs, PDFs, or free trials
  • Demonstrate to customers the value of a product or service
  • Offer a quick overview of what a product or service will provide

3. Which of the following marketing emails serve as a virtual first impression a company makes with a customer?

  • Retention email
  • Welcome email
  • Newsletter
  • Promotional email

4. Fill in the blank: A wellness company includes external resources, like articles featuring anxiety-reducing breathing exercises, in a _____.

  • promotional email
  • cart abandonment email
  • newsletter
  • feedback email

5. Which type of emails get the word out about special offers, limited time deals, or exclusive content?

  • Customer emails
  • Launch emails
  • Promotional emails
  • Acquisition emails

6. What is the purpose of sending a cart abandonment email to a customer?

  • Encourage the customer to purchase the item they left behind
  • Share external articles about relevant and interesting information
  • Enroll the customer in the company newsletter
  • Provide the customer with information about a new product

7. Fill in the blank: Sending a special offer to customers who are not engaging with a company’s newsletters is an example of a _____.

  • welcome email
  • cart abandonment email
  • retention email
  • promotional email


8. Which of the following types of email fall into the loyalty bucket of the marketing funnel? Select all that apply.

  • Acquisition emails
  • Promotional emails
  • Retention emails
  • Newsletters

9. Which of the following is an example of email copy? Select all that apply.

  • A call to action
  • Raw data about how customers feel about a brand
  • Images and product descriptions
  • A brief summary that tells customers the story of the brand

10. Which of the following marketing emails should include a call to action? Select all that apply.

  • Retention email
  • Welcome email
  • Internal email
  • Acquisition email

Shuffle Q/A 1

11. Which of the following are common types of email marketing? Select all that apply.

  • Company event emails
  • Retention emails
  • Acquisition emails
  • Newsletters

12. Imagine that a cosmetics company shares an interactive email inviting potential new customers to match products to suit their own skincare needs. What is this an example of?

  • Acquisition email
  • Discount code
  • Educational email
  • External resource

Devendra Kumar

Project Management Apprentice at Google

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