from likes to leads interact with customers online weekly challenge 4
1. What is qualitative data?
- Data that can be compared on a numeric scale.
- Data that is used in analytics.
- Data that describes qualities or characteristics.
- Data that can be counted.
2. Imagine that a marketer tracks, collects, and analyzes data from social media platforms. They use this information to improve their company’s strategic decisions. What process does this describe?
- Competitor trend spotting
- Competitor engagement metrics
- Social media analytics
- Social media listening
3. Imagine that a marketer needs to determine if a social media campaign increases awareness of their brand. They use analytics tools to count the total number of followers gained on each social media platform over a set period of time. What benefit of social media analytics does this describe?
- The ability to better understand your audience
- The ability to learn from your competitors
- The ability to measure your social media ROI
- The ability to choose the best platforms
4. Each social media goal has related metrics that help you do what?
- Measure the impact of paid media
- Measure progress towards that goal
- Determine where a customer is in the marketing funnel
- Determine the goal’s return on investment
5. As customers reach the conversion stage of the marketing funnel, a business decides to track how customers were guided to their website from specific platforms. What metric does this describe?
- Brand awareness
- Applause rate
- Referrals
- Testimonials
6. Imagine that a marketer tracks shares and retweets across social media. They spot an emerging trend that their audience is sharing posts about. How should they use this information?
- Identify and track new metrics that better align with their current marketing content.
- Learn if competitors are responding to this trend and whether their content is successful.
- Develop content aligned with this trend later, after updating social media marketing goals.
- Create real-time marketing content aligned with this emerging trend.
7. What do social media reports allow marketers to do? Select all that apply.
- Summarize the total cost of a social media campaign.
- Provide valuable insights to colleagues or clients.
- Justify their strategy to colleagues or clients based on the data.
- Visualize and present their social media data in an easy-to-understand way.
8. What does it mean to tailor a social media report for your audience? Select all that apply.
- Design a standard, generic report that works for more than one audience.
- Include more or less detailed data on specific items, depending on your audience.
- Adapt the report to the needs of your audience.
- Present information that your audience wants to know.
9. What should the analysis section of a social media report include?
- An evaluation and explanation of why the campaign may have gotten the results it did
- A recommendation for how to best adjust the strategy for the next campaign
- A summary of the report’s context to help the audience connect to the story the data is telling
- An explanation of the campaign’s total cost and return on investment
10. Consider the following scenario:
A marketer delivers a social media report presentation to a small group of stakeholders. Between each slide, the marketer briefly pauses. They also speak in slow, easy-to-understand sentences.
What presentation best practice does this example describe?
- Connect with your audience
- Check in periodically
- Pace yourself
- Be flexible
Shuffle Q/A 1
11. A marketer gathers campaign data, such as the number of clicks on a platform over a three-month campaign period. What type of data is this?
- Characteristic data
- Qualitative data
- Quantitative data
- Counted data
12. Imagine that a company launches a social media campaign for their newest product. What process can help them learn how well their audience is receiving the campaign?
- Social media analytics
- Social media marketing
- Customer engagement
- Marketing funnel design
