from likes to leads interact with customers online weekly challenge 4
2. Imagine that a marketer tracks, collects, and analyzes data from social media platforms. They use this information to improve their company’s strategic decisions. What process does this describe?
3. Imagine that a marketer needs to determine if a social media campaign increases awareness of their brand. They use analytics tools to count the total number of followers gained on each social media platform over a set period of time. What benefit of social media analytics does this describe?
4. Each social media goal has related metrics that help you do what?
5. As customers reach the conversion stage of the marketing funnel, a business decides to track how customers were guided to their website from specific platforms. What metric does this describe?
6. Imagine that a marketer tracks shares and retweets across social media. They spot an emerging trend that their audience is sharing posts about. How should they use this information?
- Identify and track new metrics that better align with their current marketing content.
- Learn if competitors are responding to this trend and whether their content is successful.
- Develop content aligned with this trend later, after updating social media marketing goals.
- Create real-time marketing content aligned with this emerging trend.
7. What do social media reports allow marketers to do? Select all that apply.
- Summarize the total cost of a social media campaign.
- Provide valuable insights to colleagues or clients.
- Justify their strategy to colleagues or clients based on the data.
- Visualize and present their social media data in an easy-to-understand way.
8. What does it mean to tailor a social media report for your audience? Select all that apply.
- Design a standard, generic report that works for more than one audience.
- Include more or less detailed data on specific items, depending on your audience.
- Adapt the report to the needs of your audience.
- Present information that your audience wants to know.
9. What should the analysis section of a social media report include?
- An evaluation and explanation of why the campaign may have gotten the results it did
- A recommendation for how to best adjust the strategy for the next campaign
- A summary of the report’s context to help the audience connect to the story the data is telling
- An explanation of the campaign’s total cost and return on investment