2. Imagine that a marketer tracks, collects, and analyzes data from social media platforms. They use this information to improve their company’s strategic decisions. What process does this describe?
3. Imagine that a marketer needs to determine if a social media campaign increases awareness of their brand. They use analytics tools to count the total number of followers gained on each social media platform over a set period of time. What benefit of social media analytics does this describe?
Determine where a customer is in the marketing funnel
Determine the goal’s return on investment
5. As customers reach the conversion stage of the marketing funnel, a business decides to track how customers were guided to their website from specific platforms. What metric does this describe?
6. Imagine that a marketer tracks shares and retweets across social media. They spot an emerging trend that their audience is sharing posts about. How should they use this information?
An evaluation and explanation of why the campaign may have gotten the results it did
A recommendation for how to best adjust the strategy for the next campaign
A summary of the report’s context to help the audience connect to the story the data is telling
An explanation of the campaign’s total cost and return on investment
10. Consider the following scenario:
A marketer delivers a social media report presentation to a small group of stakeholders. Between each slide, the marketer briefly pauses. They also speak in slow, easy-to-understand sentences.
What presentation best practice does this example describe?
12. Imagine that a company launches a social media campaign for their newest product. What process can help them learn how well their audience is receiving the campaign?