from likes to leads interact with customers online weekly challenge 1
1. What enables companies to connect with their customers in order to help customers better understand their brand?
- Customer awareness marketing
- Virtual marketing
- E-commerce marketing
- Social media marketing
2. Fill in the blank: A benefit of social media marketing is that it is _____ as most social networking platforms allow you to sign up and create a profile for free.
- referral driven
- cost effective
- audience focused
- incentive based
3. Why is it beneficial for a company to learn about their target audience’s likes, dislikes, and interests through social media?
- It can help to predict necessary budget cuts.
- It can help to enhance the exclusivity of an advertising plan in order to focus on a higher end customer base.
- It can help to inform and tailor a company’s marketing strategy to that audience.
- It can help to forecast potential product sales and revenue.
4. Fill in the blank: The first core pillar of social media marketing is ___.
- paid social media
- listening and engagement
- strategy
- planning and publishing
5. When planning and publishing social media content, it is important to do which of the following? Select all that apply.
- Schedule posts in advance
- Have a consistent presence
- Consider timing and frequency
- Learn what content resonates best with the audience
6. What can help a company to find out how many positive mentions they got in a particular month or how many people they are reaching on different platforms from one month to the next?
- Social media analytics
- Virtual media analysis
- Digital marketing metrics
- Social media results
8. Which is the most common form of owned social media?
- Memes
- Product reviews
- Live stream videos
- Websites
9. What is a benefit of owned media?
- It enables a company’s brand to reach consumers who are not actively searching for them.
- It allows a company to control the conversation surrounding their brand on social media.
- It promotes user-generated content related to the company.
- It incentivizes customers to market a company’s brand on social media.
10. Fill in the blank: During the ____, a company can use paid remarketing campaigns to reach people who have already shown interest in the company’s brand.
- conversion stage
- awareness stage
- consideration stage
- loyalty stage
Shuffle Q/A 1
11. Fill in the blank: ____ is the process of creating content for different social media platforms in order to drive engagement and promote a business or product.
- Social media marketing
- Interactive online analysis
- Virtual social marketing
- Digital media development
12. Why is social media a cost-effective way to reach customers?
- It allows businesses to generate more high-priced sales than any other tool.
- It automatically increases product prices when a business receives large volumes of traffic.
- It allows any business or content to appear at the top of all users’ feeds.
- It allows businesses to reach a targeted audience based on interests and demographics.
