Week 1 – Introduction to from likes to leads: interact with customers online

from likes to leads interact with customers online weekly challenge 1

1. What enables companies to connect with their customers in order to help customers better understand their brand?

  • Customer awareness marketing
  • Virtual marketing
  • E-commerce marketing
  • Social media marketing

2. Fill in the blank: A benefit of social media marketing is that it is _____ as most social networking platforms allow you to sign up and create a profile for free.

  • referral driven
  • cost effective
  • audience focused
  • incentive based

3. Why is it beneficial for a company to learn about their target audience’s likes, dislikes, and interests through social media?

  • It can help to predict necessary budget cuts.
  • It can help to enhance the exclusivity of an advertising plan in order to focus on a higher end customer base.
  • It can help to inform and tailor a company’s marketing strategy to that audience.
  • It can help to forecast potential product sales and revenue.

4. Fill in the blank: The first core pillar of social media marketing is ___.

  • paid social media
  • listening and engagement
  • strategy
  • planning and publishing

5. When planning and publishing social media content, it is important to do which of the following? Select all that apply.

  • Schedule posts in advance
  • Have a consistent presence
  • Consider timing and frequency
  • Learn what content resonates best with the audience


6. What can help a company to find out how many positive mentions they got in a particular month or how many people they are reaching on different platforms from one month to the next?

  • Social media analytics
  • Virtual media analysis
  • Digital marketing metrics
  • Social media results

7. Which are the three types of digital media? Select three.

  • Paid
  • Borrowed
  • Earned
  • Owned

8. Which is the most common form of owned social media?

  • Memes
  • Product reviews
  • Live stream videos
  • Websites


9. What is a benefit of owned media?

  • It enables a company’s brand to reach consumers who are not actively searching for them.
  • It allows a company to control the conversation surrounding their brand on social media.
  • It promotes user-generated content related to the company.
  • It incentivizes customers to market a company’s brand on social media.


10. Fill in the blank: During the ____, a company can use paid remarketing campaigns to reach people who have already shown interest in the company’s brand.

  • conversion stage
  • awareness stage
  • consideration stage
  • loyalty stage

Shuffle Q/A 1

11. Fill in the blank: ____ is the process of creating content for different social media platforms in order to drive engagement and promote a business or product.

  • Social media marketing
  • Interactive online analysis
  • Virtual social marketing
  • Digital media development

12. Why is social media a cost-effective way to reach customers?

  • It allows businesses to generate more high-priced sales than any other tool.
  • It automatically increases product prices when a business receives large volumes of traffic.
  • It allows any business or content to appear at the top of all users’ feeds.
  • It allows businesses to reach a targeted audience based on interests and demographics.

Devendra Kumar

Project Management Apprentice at Google

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