Week 1 – Introduction to make the sale: build, launch, and manage e-commerce stores

make the sale build launch and manage e-commerce stores weekly challenge 1

1. Which of the following describes e-commerce?

  • The buying and selling of goods or services at a brick-and-mortar store
  • The buying and selling of goods or services at a consignment store
  • The buying and selling of goods or services using the internet
  • The buying and selling of goods or services at an outdoor market


2. Health coaching, business consulting, or graphic design are examples of which type of e-commerce?

  • Software
  • Services
  • Physical goods
  • Digital goods

3. Which of the following are benefits of e-commerce? Select all that apply.

  • E-commerce allows businesses to operate 24 hours a day, 7 days a week, so customers can shop whenever they want.
  • E-commerce allows customers to visit a specific location to shop during their business hours.
  • E-commerce allows businesses to sell products to customers worldwide, since mostly anyone can visit the store online.
  • E-commerce reduces overhead expenses and lowers startup costs, since it does not require a storefront.


4. Fill in the blank: Completion of an activity that contributes to the success of a business is called _____.

  • conversion
  • reformation
  • metamorphosis
  • transformation

5. Which of the following is a software solution that allows a company to sell products or services online?

  • Website
  • Cache
  • Digital storeroom
  • E-commerce platform

6. Which of the following are examples of market research considerations? Select all that apply.

  • Target audience
  • Net Profit
  • Market size
  • Competition

7. Which of the following are benefits to a company using market research to better understand customers? Select all that apply.

  • The opportunity to hire an e-commerce analyst
  • The ability to create an effective strategy for spending a marketing budget
  • The ability to determine the net profit for a product
  • The opportunity to build a brand that customers can identify with

8. Which of the following equations would allow a company to calculate the net profit of a product?

  • Total revenue − total expenses
  • Total expenses / total revenue
  • Total expenses x total revenue
  • Total revenue + total expenses

9. Which of the following fulfillment methods ships products from the supplier directly to the customer and is the fastest way to bring a product to market?

  • Packing and shipping
  • Warehousing
  • Third-party fulfillment
  • Dropshipping

10. Which of the following are key characteristics of branding? Select all that apply.

  • How customers connect with the values that the company supports
  • How customers interact with a company’s competitors
  • How a company treats their customers and how they make things right when there is a mistake
  • How customers feel about a company and the products it sells

Shuffle Q/A 1

11. Which of the following are things that can be sold online through e-commerce? Select all that apply.

  • Software
  • Physical goods
  • Brick-and-mortar stores
  • Services

12. Purchasing and downloading Adobe Photoshop is an example of which type of e-commerce product?

  • Physical goods
  • Services
  • Audiobooks
  • Software

Devendra Kumar

Project Management Apprentice at Google

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