25. Which search engine results pages (SERPs) feature displays a map and has listings of nearby businesses?
- Featured snippet
- Video
- Rich results
- Local results
26. As a marketer specializing in search engine optimization, you create articles with text, photos, and videos that satisfy searcher intent. This represents which SEO task?
- Technical website development
- Keyword research
- Organizing a website’s structure
- Content development
27. What keyword practice does Google's SEO quality guidelines recommend should be avoided?
- Keyword stuffing
- Keyword selection
- Using keyword tools
- Keyword research
28. Fill in the blank: Whenever possible, use _____ when creating new webpages.
- http:// and not https:///
- https:// and not http://
- few recognizable words
- a long URL
29. What provides search engines a summary of what a page is about?
- URL
- Keyword
- Meta description
- 404 page
30. One of the main processes of the Google search engine is indexing. What does this refer to?
- Google stores web content with its location (the URL for each webpage)
- Websites and platforms use different algorithms to decide what to show users
- The Google search engine delivers relevant content for a user’s query
- Google stores web content with its number of visitors
31. The search algorithm considers the meaning of a user’s search when ranking websites. What does this refer to?
- The algorithm considers how easy the content is for a user to view and understand—in other words, if it is user friendly
- The algorithm determines what content is relevant to the search based on the user’s keywords
- The algorithm needs to establish what the user wants to find—in other words, the intent behind the query
- The algorithm determines if popular websites link to or refer to the content on the website
32. Content development is a task involved with search engine optimization. What does this task include?
- Finding terms and phrases that potential customers are typing into search engines
- Tasks that ensure a website is well-organized and that it is easily crawled by search engines
- Tasks related to hosting, webpage redirects, error pages, or use of JavaScript
- Creating content such as text, videos, and photos that address the user’s search intent
33. Which pre-SEO work requires creating webpage content for searchers’ needs and not just replicating content that is already successful in the SERPs?
- Know your competitors well
- Know your website or organization’s goals
- Brainstorm content for people first
- Know your customers well
34. Fill in the blank: Website structure and navigation should include a consistent and readable _____.
- contact page
- business address
- URL structure
- business name
Shuffle Q/A 2
35. Fill in the blank: Visitors should be able to tell where a link will take them when they click on the _____.
- home page
- social media icons
- URL
- menu bar
36. What page informs the user that the webpage they were trying to visit does not exist?
- 404 page
- Bounce page
- Sitemap page
- Broken page
