37. What is the purpose of the search algorithm?
- To promote specific webpages over others
- To gather customer information
- To encourage more searches
- To deliver the best results for a search
38. What do local results display on search engine results pages (SERPs)?
- A map and listings of local businesses
- Videos at the top, middle, or bottom of the search results
- A special box that displays information about a search on the results page
- Product information showing search results, such as its review rating, price, and availability
39. Technical website development is a task involved with search engine optimization. What does this task include?
- Tasks that ensure a website is well-organized and that it is easily crawled by search engines
- Creating content such as text, videos, and photos that address the user’s search intent
- Tasks related to hosting, webpage redirects, error pages, or use of JavaScript
- Finding terms and phrases that potential customers are typing into search engines
40. Fill in the blank: The Google search algorithm sorts through _____ to deliver the most relevant content for a given search.
- recently created webpages
- social media pages
- a few webpages
- billions of webpages
41. The search algorithm considers the quality of a website’s content. What does this refer to?
- If prominent websites link or refer to the content
- If a keyword matches the searcher’s query
- How easy the content is to interact with
- What the user wants to find on the website
42. What is an example of keyword stuffing?
- Adding keywords to your home page
- Using an appropriate amount of keywords that a webpage is trying to rank for
- Knowing the search terms of your potential customers
- Blocks of text that lists cities and states that a webpage is trying to rank for
43. Which of the following is true regarding a website’s structure and navigation?
- A higher bounce rate typically leads to more conversions.
- It is best to have several pages that are not internally linked.
- Whenever possible, use http:// and not https:// when creating new webpages.
- You should have a consistent and readable URL structure.
44. What are breadcrumbs on a website?
- A row of internal links at the top or bottom of the page that allows visitors to quickly navigate to a previous section or the homepage
- A row of internal links at the top or bottom of the page that allows visitors to navigate to different websites
- Simple and descriptive URLs
- A tool that makes it easy for visitors to understand what they’ll find when they visit that page
45. What is a webpage’s position in the search engine results pages (SERPs) called?
- Bounce rate
- Domain
- Rank
- Index
46. The Google algorithm considers the overall value of a webpage when ranking search listings. It does this by identifying links from prominent websites. Which key factor does this represent?
- Quality of content
- Keywords
- Meaning of query
- Usability of webpages
Shuffle Q/A 4
47. What do featured snippets display on search engine results pages (SERPs)?
- A map and listings of local businesses
- Videos at the top, middle, or bottom of the search results
- Product information showing search results, such as its review rating, price, and availability
- A special box that displays information about a search on the results page
48. Which of the following statements regarding keywords is true?
- Keyword stuffing provides a positive user experience and typically benefits a website’s ranking.
- Keyword research is done after creating content.
- Tools may help you in the keyword research process.
- There is one preferred way to do keyword research.
