49. Which pre-SEO work includes studying content already in the SERPs so that you can create webpage content that is better and more appealing than what is available elsewhere?
- Know your competitors well
- Brainstorm content for people first
- Know your customers well
- Know your website or organization’s goals
50. One of the pre-SEO factors to consider is “knowing your customers well.” What does this include?
- Set clear goals for the organization
- Understand the people reading and experiencing your content
- Prioritize and consider what the searcher needs from their query instead of what is already in the search results
- Create better content than your competition by studying what they’ve created
