Week 2 – Understand search engine optimization (SEO) – Shuffle Q/A 4

49. Which pre-SEO work includes studying content already in the SERPs so that you can create webpage content that is better and more appealing than what is available elsewhere?

  • Know your competitors well
  • Brainstorm content for people first
  • Know your customers well
  • Know your website or organization’s goals

50. One of the pre-SEO factors to consider is “knowing your customers well.” What does this include?

  • Set clear goals for the organization
  • Understand the people reading and experiencing your content
  • Prioritize and consider what the searcher needs from their query instead of what is already in the search results
  • Create better content than your competition by studying what they’ve created

Devendra Kumar

Project Management Apprentice at Google

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