Week 3 – Useful tools for email marketing – Shuffle Q/A 1

13. As a digital marketer, you are dividing your email list by behavioral data. Which of the following best represents behavioral data?

  • Spending habits, browsing habits, brand loyalty
  • Climate, population, language
  • Lifestyle, values, hobbies
  • Age, gender identity, family status

14. As a digital marketer writing an email, what question should you consider to help write the subject line?

  • What should the reader do after reading the email?
  • What are we offering the reader?
  • Why should the reader care?
  • How long is the email?

15. When writing an email, you highlight a product by discussing its benefits instead of its features. What is this an example of?

  • Body text topics
  • Email signature suggestions
  • Email writing best practices
  • Sign-off templates

16. What can the Mailchimp, HubSpot, and Salesforce tools assist with?

  • Automation
  • Website conversions
  • Grammatical check
  • Graphic design

17. Mistakes happen in email marketing, such as sending an email to the incorrect segmented list. What process can marketers follow to prevent mistakes from happening?

  • Quality send
  • Quality planning
  • Quality review
  • Quality control

18. How can marketers set the tone of an email marketing campaign?

  • Add details such as who came up with the idea for the product
  • Reflect on the purpose and narrative and what voice aligns with it
  • Consider the reader’s perspective and ask what kind of narrative they prefer
  • Ask why they are sending an email in the first place

19. What strategies can an email marketer use to build an email list? Select all that apply.

  • Customer survey
  • Referral
  • Website prompt
  • Display advertising

20. What is the practice of dividing an email subscriber list into smaller groups based on criteria like interest, location, or purchase history?

  • Summarization
  • Operating
  • Segmentation
  • Separating

21. What should you consider when segmenting an email list according to psychographics?

  • It targets people over a certain age.
  • It is the most reliable type of data.
  • It is more likely to change frequently.
  • It is based on fairly consistent information.

22. You’re writing an email and you include “Try it for free now” after your body copy. What is this an example of?

  • Sign-off button
  • Shop button
  • Call-to-action button
  • Subject button

Shuffle Q/A 2

23. What can a marketer use to simplify the email marketing process and ensure a campaign stays organized?

  • Email marketing automation
  • Email marketing conversion
  • Email marketing personalization
  • Email marketing spam protection

24. Which of the following are examples of email marketing tools? Select all that apply.

  • Mailchimp
  • Search Console
  • HubSpot
  • Hootsuite

Devendra Kumar

Project Management Apprentice at Google

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