13. As a digital marketer, you are dividing your email list by behavioral data. Which of the following best represents behavioral data?
- Spending habits, browsing habits, brand loyalty
- Climate, population, language
- Lifestyle, values, hobbies
- Age, gender identity, family status
14. As a digital marketer writing an email, what question should you consider to help write the subject line?
- What should the reader do after reading the email?
- What are we offering the reader?
- Why should the reader care?
- How long is the email?
15. When writing an email, you highlight a product by discussing its benefits instead of its features. What is this an example of?
- Body text topics
- Email signature suggestions
- Email writing best practices
- Sign-off templates
16. What can the Mailchimp, HubSpot, and Salesforce tools assist with?
- Automation
- Website conversions
- Grammatical check
- Graphic design
17. Mistakes happen in email marketing, such as sending an email to the incorrect segmented list. What process can marketers follow to prevent mistakes from happening?
- Quality send
- Quality planning
- Quality review
- Quality control
18. How can marketers set the tone of an email marketing campaign?
- Add details such as who came up with the idea for the product
- Reflect on the purpose and narrative and what voice aligns with it
- Consider the reader’s perspective and ask what kind of narrative they prefer
- Ask why they are sending an email in the first place
19. What strategies can an email marketer use to build an email list? Select all that apply.
- Customer survey
- Referral
- Website prompt
- Display advertising
20. What is the practice of dividing an email subscriber list into smaller groups based on criteria like interest, location, or purchase history?
- Summarization
- Operating
- Segmentation
- Separating
21. What should you consider when segmenting an email list according to psychographics?
- It targets people over a certain age.
- It is the most reliable type of data.
- It is more likely to change frequently.
- It is based on fairly consistent information.
22. You’re writing an email and you include “Try it for free now” after your body copy. What is this an example of?
- Sign-off button
- Shop button
- Call-to-action button
- Subject button
Shuffle Q/A 2
23. What can a marketer use to simplify the email marketing process and ensure a campaign stays organized?
- Email marketing automation
- Email marketing conversion
- Email marketing personalization
- Email marketing spam protection
24. Which of the following are examples of email marketing tools? Select all that apply.
- Mailchimp
- Search Console
- HubSpot
- Hootsuite
