25. What is an example of a personalization mistake in email marketing?
- Sending an email that reads “Happy birthday, [First name]!”
- Sending an email with a URL that is spelled incorrectly
- Sending an email that hyperlinks to an external website with an error message
- Sending an email to a younger age group instead of an older age group
26. As a digital marketer, you are setting up a process to ensure that the email you send does not have mistakes. What is the name of this quality process?
- Quality send
- Quality control
- Quality planning
- Quality review
27. Before writing an email, you think about why you are sending the email to identify the motivation behind it. This represents which tip for writing effective emails?
- Add a call to action in your email
- Set the tone of your email
- Determine the purpose of your email
- Craft the narrative in your email
28. As a digital marketer, you segment your email list according to spending habits, browsing habits, and brand loyalty. What are these characteristics referred to as?
- Behavioral data
- Psychographic data
- Demographic data
- Geography data
29. What tool helps marketers manage every part of an email marketing campaign, from sending a large volume of targeted emails to tracking insights?
- Design
- Automation
- Conversions
- Checking
30. Fill in the blank: A _____ process might include creating a checklist that ensures you're using the correct format, content, personalization tags, and anything else you may want to be careful about.
- consistency check
- accuracy review
- performance indicator
- quality control
31. As a digital marketer, you are building an email list for an upcoming campaign. How can you use search engine marketing to help build your list?
- Customer addresses
- Customer surveys
- Likes and follows
- Website prompts and customer surveys
32. As a marketer, you want to separate your email subscriber list into groups based on interest, location, or purchase history. What helps you achieve this?
- Summarization
- Operating
- Segmentation
- Separating
33. As a digital marketer, you segment your email list according to age, gender identity, and family status. What are these characteristics referred to as?
- Geography
- Psychographics
- Behavior
- Demographics
34. A marketer is searching for a free email marketing automation tool that offers several features. They intend to try automation first before paying for it. Which of the following best suits their requirements?
- HubSpot
- Search Console
- Hootsuite
- Mailchimp
Shuffle Q/A 3
35. As a digital marketer, you accidentally send out an email with the wrong product page URL to your list. This is an example of what email marketing mistake?
- Sending to the wrong segmented list
- Sending with personalization mistakes
- Sending a broken link
- Sending duplicate emails
36. What can marketers do to ensure that emails are sent to customers without any errors?
- Create a quality control checklist
- Create a quality planning document
- Create a quality send script
- Create a quality review template
