Week 3 – Useful tools for email marketing – Shuffle Q/A 2

25. What is an example of a personalization mistake in email marketing?

  • Sending an email that reads “Happy birthday, [First name]!”
  • Sending an email with a URL that is spelled incorrectly
  • Sending an email that hyperlinks to an external website with an error message
  • Sending an email to a younger age group instead of an older age group

26. As a digital marketer, you are setting up a process to ensure that the email you send does not have mistakes. What is the name of this quality process?

  • Quality send
  • Quality control
  • Quality planning
  • Quality review

27. Before writing an email, you think about why you are sending the email to identify the motivation behind it. This represents which tip for writing effective emails?

  • Add a call to action in your email
  • Set the tone of your email
  • Determine the purpose of your email
  • Craft the narrative in your email

28. As a digital marketer, you segment your email list according to spending habits, browsing habits, and brand loyalty. What are these characteristics referred to as?

  • Behavioral data
  • Psychographic data
  • Demographic data
  • Geography data

29. What tool helps marketers manage every part of an email marketing campaign, from sending a large volume of targeted emails to tracking insights?

  • Design
  • Automation
  • Conversions
  • Checking

30. Fill in the blank: A _____ process might include creating a checklist that ensures you're using the correct format, content, personalization tags, and anything else you may want to be careful about.

  • consistency check
  • accuracy review
  • performance indicator
  • quality control

31. As a digital marketer, you are building an email list for an upcoming campaign. How can you use search engine marketing to help build your list?

  • Customer addresses
  • Customer surveys
  • Likes and follows
  • Website prompts and customer surveys

32. As a marketer, you want to separate your email subscriber list into groups based on interest, location, or purchase history. What helps you achieve this?

  • Summarization
  • Operating
  • Segmentation
  • Separating

33. As a digital marketer, you segment your email list according to age, gender identity, and family status. What are these characteristics referred to as?

  • Geography
  • Psychographics
  • Behavior
  • Demographics

34. A marketer is searching for a free email marketing automation tool that offers several features. They intend to try automation first before paying for it. Which of the following best suits their requirements?

  • HubSpot
  • Search Console
  • Hootsuite
  • Mailchimp

Shuffle Q/A 3

35. As a digital marketer, you accidentally send out an email with the wrong product page URL to your list. This is an example of what email marketing mistake?

  • Sending to the wrong segmented list
  • Sending with personalization mistakes
  • Sending a broken link
  • Sending duplicate emails

36. What can marketers do to ensure that emails are sent to customers without any errors?

  • Create a quality control checklist
  • Create a quality planning document
  • Create a quality send script
  • Create a quality review template

Devendra Kumar

Project Management Apprentice at Google

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