from likes to leads interact with customers online weekly challenge 2
1. Increasing web traffic and gaining customer insights are examples of what kind of goals?
- Social media marketing goals
- E-commerce marketing goals
- Virtual marketing goals
- Customer awareness marketing goals
2. What is a company trying to identify when they ask these questions: What problems are customers struggling with? What issues do customers have that our products or services could help solve?
- Their customer’s interests
- Their target audience’s needs
- Their audience’s traffic to their website
- Their potential customers’ social media preferences
3. Fill in the blank: A digital marketer should also consider their _____ when choosing social media platforms because brand identity and business type should factor into the decision.
- company
- competition
- budget
- sales
4. Fill in the blank: _____ appeals to people who are on a social media platform to enjoy themselves, and it can help an audience relate to a company’s content and their brand.
- Educational content
- Entertaining content
- Inspirational content
- Conversational content
5. Which of the following are examples of educational content? Select all that apply.
- Industry research
- How-to posts
- Case studies
- Viral videos
6. Which of the following are examples of promotional content? Select all that apply.
- Free gifts for sign-ups
- Video trainings
- Discounts
- Coupons
7. Which are examples of content formats for social media? Select all that apply.
- Polls
- Links
- Discount codes
- Written posts
8. For algorithm-based platforms, why is it better to publish quality content less frequently?
- Singular posts always stand out to users
- Fewer posts are easier to develop
- Too many posts can cause a drop in engagement
- Too few posts create demand and user interest
9. Which tool can help digital marketers manage and organize their social media publishing schedule?
- A social media calendar
- A reviewable feed of all posts
- A shared media log
- An editable document
10. What steps does a digital marketer need to take to develop a social media calendar? Select all that apply.
- Decide on data to track
- Establish a workflow and review process
- Review former platforms and expired user metrics
- Make a content library
11. A marketer helps a business build brand awareness and manages brand reputation. What type of goals are these?
- Virtual marketing goals
- E-commerce marketing goals
- Social media marketing goals
- Print marketing goals
12. How can a company identify their target audience? Select all that apply.
- Predict the income range of customers who will shop online
- Compile information about their current customers and followers
- Research what social media platforms their target audience uses
- Assess how people engage with their brand
13. Fill in the blank: To help a company choose the right social media platform, they need to start by understanding _____.
- the variety of advertisements on each platform
- the diversity of the users
- how different platforms work
- costs associated with each platform
14. Which of the following are examples of entertaining content? Select all that apply.
- Infographics
- Rewards
- Comics
- Contests
15. Which of the following are examples of conversational content? Select all that apply.
- Memes
- Polls
- Advice
- FAQs
16. Why would a marketer post still images rather than videos on social media? Select all that apply.
- They are more engaging.
- They help to start a conversation.
- They can be absorbed instantly.
- They give an immediate impression of a brand.
17. Fill in the blank: For platforms with _____, posting multiple times a day gives a digital marketer the opportunity to reach their target audience in different time zones and at various points throughout their day.
- linear feeds
- chronological feeds
- asynchronous feeds
- intermittent feeds
18. What are the benefits of using a social media calendar? Select all that apply.
- Schedule posts in advance
- Generate engagement posts automatically
- Organize content in a centralized location
- Allow stakeholders to review or approve posts
19. A digital marketer decides which data to track and establishes a workflow and review process. What does this process refer to?
- Reviewing former platforms
- Developing social media assets
- Developing a social media calendar
- Reviewing expired user metrics
20. Which of the following are common social media marketing goals? Select all that apply.
- Doubling last year’s quarterly sales plan
- Increasing community engagement
- Building brand awareness
- Managing brand reputation
21. A marketer posts amusing and interesting memes that help audiences relate to a brand. What type of content is this?
- Promotional content
- Entertaining content
- Conversational content
- Inspirational content
22. Fill in the blank: _____ makes a company’s brand seem more authentic and reinforces their brand’s message, values, and vision.
- Educational content
- Promotional content
- Inspirational content
- Conversational content
23. A marketer suggests topics or viewpoints, then invites the audience to join the discussion on social media. What type of content is this?
- Educational content
- Conversational content
- Promotional content
- Entertaining content
24. Fill in the blank: _____ give social media users an immediate impression of a company’s brand.
- GIFs
- Polls
- Images
- Live video
25. A digital marketer schedules posts in advance and organizes content in a centralized location. What tool enables them to do this?
- An editable document
- A shared media log
- A social media calendar
- A reviewable feed of all posts
26. Fill in the blank: By defining the goals of your social media campaign, you make yourself _____.
- accountable for accomplishing them
- likely to take risks
- free from any responsibilities
- appealing to your audience
27. What questions help to identify a target audience’s needs? Select all that apply.
- What problems are customers struggling with?
- How often do customers shop online?
- What do customers do in their free time?
- What issues do customers have that our products or services could help solve?
28. Why should a marketer consider how different platforms work when choosing a social media platform?
- It helps them identify and align with the business goals
- It helps them understand how to communicate on the platform
- It helps them increase brand authority on social media
- It helps them identify the product and services, and business type
29. A marketer posts viral videos and jokes for audiences to enjoy. This is an example of which type of content?
- Educational content
- Inspirational content
- Promotional content
- Entertaining content
30. A marketer creates social media posts that build trust in a brand and positions them as an industry leader. What type of content is this?
- Viral content
- Educational content
- Promotional content
- Entertaining content
31. What does promotional content enable marketers to do?
- Appeal to people who are on a platform to enjoy themselves by helping them relate to the content and company
- Build trust in a brand and position it as an industry leader with information and wisdom
- Begin conversations with audiences by suggesting a topic or viewpoint, then inviting them to join
- Highlight products and services with the intent of marketing them to current and new customers
32. Which of the following are examples of content formats for social media? Select all that apply.
- Written posts
- Discount codes
- Polls
- Links
33. Which of the following are true when determining the frequency and timing of your posts? Select all that apply.
- Posting first thing in the morning is effective because people are generally active on their social media feeds.
- Posting in the afternoon around lunchtime is not as effective because people tend to be busy at that time.
- Posting frequency should occur regularly on some platforms but not all platforms.
- Posting frequency should be informed by testing and analyzing your results and resources.
34. Which of the following do you require to create an entry in a social media calendar? Select all that apply.
- Competitors
- Platform
- Written copy
- Links to assets
35. A brand wants to increase its website traffic and gain customer insights. What kind of goals are these?
- E-commerce marketing goals
- Social media marketing goals
- Virtual marketing goals
- Print marketing goals
36. Which factors should a marketer consider when selecting social media platforms? Select all that apply.
- The time of year
- Overall business goals
- The target audience
- How different platforms work
37. Why do marketers post captions, pictures, and videos that are spread widely on social media?
- To encourage audiences to engage with the brand and comment on posts
- To discuss a product or service with the intent of marketing it to current customers
- To entertain and appeal to audiences who are on the platform to enjoy themselves
- To provide audiences with information about a company’s products or services
38. A marketer posts FAQs, tips, and infographics on social media to show a brand’s knowledge and wisdom. What type of content is this?
- Promotional content
- Entertaining content
- Educational content
- Conversational content
39. Increasing community engagement is a common example of what type of goal?
- Social media marketing goal
- Traditional marketing goal
- Employee goal
- Business goal
40. A marketer compiles the age, location, and language of current customers. What does this information enable them to do?
- Identify the target audience
- Create a SMART goal
- Target competitors’ audiences
- Select the marketing funnel
41. Fill in the blank: When choosing social media platforms, a digital marketer should consider their _____ because brand identity and business type should factor into the decision.
- prices
- company
- budget
- sales
42. What type of content can build trust in a company’s brand and position them as an industry leader with information and wisdom to share?
- Educational content
- Conversational content
- Promotional content
- Inspirational content
43. A marketer shares weekly articles on social media to provide the audience with information about a specific product. What content format are they using?
- Polls
- Videos
- Written posts
- Stories
44. When trying to determine the right social media platform, why should a company think about their goals?
- Every business goal can be reached with social media, so the company should invest in a platform that matches what they are trying to achieve.
- A company should set different, individualized goals for every social media platform.
- Different social media platforms offer different advantages, so a company should choose the one that is better equipped to help them achieve their goals.
- Various platforms have targeted, hidden fees, so a company should examine their budget goals to choose the most cost-effective option.
45. A digital marketer identifies when a target audience is active online and what time zone they are in. What does this information enable them to do?
- Increase sales of a specific product
- Find the best times to post on social media
- Create tailored content for the audience
- Create high-quality content for the audience
46. Why is setting goals for a social media marketing campaign important? Select all that apply.
- Measures a company’s success
- Holds a company accountable
- Determines a company’s best digital marketers
- Guides a company’s budget
47. What types of information should a company compile in order to identify their target audience? Select all that apply.
- Marital status
- Location
- Age
- Language
48. Why should a marketer consider their competitors when choosing a social media platform?
- Their performance on specific channels indicates how other businesses might perform.
- Their goals may align with some platforms more than others.
- It helps them identify and align with the overall goals of the business.
- It helps them identify the product and services, brand identity, and business type.
49. What tool enables marketers to schedule posts in advance and maintain a consistent posting schedule?
- A shared media log
- A social media calendar
- A reviewable feed of all posts
- An editable document
50. Fill in the blank: Reviewing posts in a social media calendar ahead of time allows you to copy-edit, check for spelling errors and typos, fact-check, and ensure that all of the _____ are correct.
- videos and hashtags
- headlines and descriptions
- links and images
- names and places
51. Fill in the blank: _____ talks about a company’s products and services with the intent of marketing them to current customers and drawing in new followers.
- Educational content
- Conversational content
- Promotional content
- Entertaining content
52. Which of the following are generally true when determining the frequency and timing of your posts? Select two.
- Posting in the afternoon around lunchtime is not as effective because people tend to be busy at that time.
- Posting frequency should occur regularly and at similar times on all platforms.
- Posting frequency should be informed by testing and analyzing your results and resources.
- Posting first thing in the morning is effective because people are generally active on their social media feeds.
53. What does a social media calendar enable digital marketers to do?
- Assign tasks to different members of the team
- Create the same social media posts as their competitors
- Identify where their audience spends the most time online
- Manage and organize their social media publishing schedule
54. Each entry in a social media calendar contains which elements? Select all that apply.
- Priority
- Topic
- Date
- Time
