Week 3 – Apply search engine optimization (SEO)

attract and engage customers with digital marketing weekly challenge 3

1. As a digital marketer creating a webpage, you create content that visitors find engaging. The visitors then share and direct other visitors to the website. This represents which site optimization recommendation?

  • Make the website useful and interesting.
  • Make expertise and authoritativeness clear.
  • Provide an appropriate amount of content for your subject.
  • Act in a way that cultivates user trust.

 

2. Which of the following are recommended ways to promote your website and attract backlinks? Select all that apply.

  • Pay for backlinks on popular industry websites.
  • Share quality content on social media.
  • Publish blog posts about new content or new services you offer.
  • Connect with online communities related to your site, such as forums and social media groups.

3. Which of the following is true regarding images on a website?

  • The Google algorithm reviews the caption but not the filename.
  • A descriptive page title helps Google understand the photo’s context.
  • Keyword stuffing alt text is recommended.
  • The size of the image is irrelevant.

4. Which of the following is a webpage title element recommendation?

  • The title element should be brief, but descriptive.
  • Title elements should accurately describe the entire website.
  • Only a few pages should have a unique title element.
  • Title elements should use the same keyword at least twice.

5. Fill in the blank: The _____ provides the search engine a summary of what a webpage is about.

  • meta keyword
  • meta description
  • title description
  • meta title

 

6. Which of the following best describes structured data?

  • Enhanced elements in Google search with extra visual or interactive features.
  • A type of code used for rich results
  • A test to ensure there are no mistakes with the markup
  • Code used to better describe a webpage’s content to search engines

7. Which of the following is true regarding sitemaps?

  • It is particularly important to submit a sitemap if the website is under 100 pages.
  • It is a best practice to submit a sitemap to improve the crawling process.
  • Sitemaps are primarily submitted for visitor ease-of-use and not for search engines.
  • Popular website platforms typically do not create and submit a sitemap automatically.

 

8. What is the first step you need to take when setting up Google Search Console?

  • Submit a sitemap
  • Review any mobile usability errors
  • Ensure Google can find and read your pages
  • Add and verify website ownership

9. What Search Console report indicates if certain webpages are not compliant with webmaster quality guidelines?

  • Web Search Performance report
  • Coverage report
  • Security Issues report
  • Manual Action report

 

10. As a digital marketer managing a website, you would like to prevent a webpage on your site from appearing in Google Search. What Search Console tool could provide a temporary fix?

  • Submit sitemaps tool
  • URL Inspection tool
  • Removals tool
  • Change of address tool

 

11. What are some benefits of good anchor text? Select all that apply.

  • Helps Google place a manual action on the webpage
  • Helps Google understand what the page you are linking to is about
  • Helps visitors with a visual impairment understand the link
  • Helps visitors navigate the website

12. Why should a digital marketer avoid keyword stuffing when writing alt text for website images?

  • Images with keywords are often positioned in the wrong place on a page away from relevant text.
  • It can cause a negative user experience, and Google Search may recognize the site as spam.
  • Images largely contribute to overall page size, which can make pages load slowly.
  • It can cause images to load incorrectly on computers, tablets, and mobile devices.

13. Why should a digital marketer keep web page titles brief but descriptive?

  • When a title is too long or considered less relevant, only some text may appear in search results
  • Search engines determine which titles and descriptions to display in search results
  • Effective titles with a few repeated keywords perform better in search results
  • If page titles are repeated on more than one web page, the website performs better in search results

14. Which of the following are meta description recommendations? Select all that apply.

  • Add a meta description to every page.
  • Limit the meta description to one sentence.
  • Use the meta description to accurately summarize the page content.
  • Use unique meta descriptions for each page.

15. What file provides information about the pages, videos, and other files on a website, and the relationships between them?

  • Snippet
  • Sitemap
  • Schema
  • Index

16. What does the removals tool in Search Console enable a digital marketer to do?

  • Automatically create a sitemap and make it available to search engines
  • Migrate Google Search results from an old website to a new website
  • Temporarily block pages from Google Search results and manage SafeSearch filtering
  • Learn detailed crawl, index, and serving information about the website’s pages

17. Which of the following are recommendations for anchor text? Select all that apply.

  • Craft it in a few words or a short phrase
  • Include a keyword at least twice
  • Make it descriptive of the page it is linking to
  • Use formatting that makes it stand out from regular text

18. A digital marketer aims to increase a website’s visibility by optimizing the images for speed. What should they remember when uploading these images to the website?

  • Search engines automatically generate a title and snippet to describe an image
  • Keyword stuffing will help search engines understand the subject of an image
  • When uploading an image, resize it to the correct size without losing its quality
  • Position an image prominently on the page away from relevant text

19. Which of the following is a webpage title element recommendation?

  • Title elements should be a few sentences long.
  • Title elements should accurately describe the page topic.
  • Title elements should use the same keyword at least twice.
  • Only a few pages should have a unique title element.

20. Which initial Search Console step includes a report that breaks down the traffic by queries, pages, and countries?

  • Monitor your site’s performance
  • Ensure Google can find and read your pages
  • Review any mobile usability errors
  • Add and verify website ownership

21. What information does the Links report share about a company’s website?

  • If the website tried to manipulate the search index with keyword stuffing
  • Why certain pages on the website could or could not be indexed or crawled
  • Spikes in errors or drops in index counts that identify crawling problems
  • Which websites link to theirs, what the link text is, and what their top-linked pages are

22. As a digital marketer creating a webpage, you collaborate with someone who is knowledgeable in the topic you are writing about. You list them publicly as a co-contributor. This represents which website optimization recommendation?

  • Know what visitors want and give it to them.
  • Provide an appropriate amount of content for your subject.
  • Make expertise and authoritativeness clear.
  • Make the website useful and interesting.

23. Which of the following is true about web page meta descriptions?

  • There is no minimum or maximum length for a meta description, but it should include all the relevant information a searcher needs.
  • Search engines do not include duplicate meta descriptions in search results pages even if they are relevant.
  • Meta descriptions should be created manually for small or large websites and cannot be generated automatically.
  • Using duplicate meta descriptions instead of unique descriptions may cause search engines to delete the website.

24. What is one difference between rich results and structured data?

  • Rich results display as schema
  • Structured data appears in the SERPs
  • Structured data appears as schema
  • Rich results appear in the SERPs

25. Fill in the blank: The _____ provides information about the pages, videos, and other files on a website, and the relationship between them.

  • snippet
  • sitemap
  • schema
  • index

26. As a digital marketer managing a website, you would like detailed crawl, index, and serving information about your pages. This information comes directly from the Google index. Which Search Console tool would you use to gather this information?

  • Change of address tool
  • URL Inspection tool
  • Removals tool
  • Submit sitemaps tool

27. What best practices can help a business promote its website and attract backlinks?

  • Feature helpful articles, such as buying guides, in email marketing
  • Use lengthy anchor text for search engines
  • Rely on the number of links and not the quality of the links
  • Buy and sell high-quality links to the website

28. As a digital marketer, you’re reviewing image content on your company’s website. On one of the images you notice the following alt text: best smoothie banana smoothie buy smoothie strawberry smoothie healthy smoothie. This alt text represents which concept to avoid?

  • Alt text keyword stuffing
  • Alt text ranking strategy
  • Perfect keyword analysis
  • Keyword ranking strategy

29. Which of the following is a webpage title element recommendation?

  • Title elements should accurately describe the entire website.
  • Only a few pages should have a unique title element.
  • Title elements should use the same keyword at least twice.
  • The title element should be brief, but descriptive.

30. When creating meta descriptions, which of the following recommendations should you consider?

  • Every meta description should be one sentence
  • Every second page requires a unique meta description
  • Every web page should use a similar meta description
  • Every web page should have a unique meta description

31. What Search Console report shows the index status for all the pages in a website?

  • Security Issues report
  • Coverage report
  • Manual Actions report
  • Web Search Performance report

32. What does the URL inspection tool in Search Console provide a user?

  • Code that informs search engines not to index a page until it is inspected
  • Solutions to temporarily block several pages from Google Search results
  • Detailed crawl, index, and serving information about pages directly from the Google index
  • Detailed files that share information about a website’s pages, videos, and other files

33. Which practice should a digital marketer follow when creating anchor text?

  • Use anchor text that provides a basic idea of what the page linked to is about
  • Use generic anchor text like “page,” “article,” or “click here”
  • Use longer anchor text specifically for search engines to improve SEO
  • Use anchor text to link entire paragraphs or long sentences instead of a few words

34. What website element provides the search engine a summary of what the website is about?

  • Meta keyword
  • Title description
  • Meta title
  • Meta description

35. Why should you consider creating a sitemap for a large website with over 500 pages?

  • It helps search engines crawl the website more efficiently and find important pages
  • It provides information on a range of different website metrics and reports
  • It verifies the owner of the website and the data on each web page
  • It identifies any issues that might affect the user’s experience while browsing the website

36. As a digital marketer creating a webpage, you start with keyword research to better understand the visitor. Then you create fresh and unique content tailored to your visitors. This represents which website optimization recommendation?

  • Provide an appropriate amount of content for your subject.
  • Act in a way that cultivates user trust.
  • Know what visitors want and give it to them.
  • Make expertise and authoritativeness clear.

37. What are some benefits of good anchor text? Select all that apply.

  • Helps visitors navigate the website
  • Helps Google understand what the page you are linking to is about
  • Helps visitors with a visual impairment understand the link
  • Helps Google place a manual action on the webpage

38. What recommendation will help a marketer create effective web page titles?

  • A page title should repeat relevant keywords.
  • A page title should be used for more than one web page.
  • A page title should relate to the content on the page.
  • A page title should be long and descriptive.

39. What does adding structured data markup to an e-commerce web page help Google Search do?

  • Guarantee the web page will appear in search results for all types of searches
  • Understand the page features and display content effectively in search results
  • Identify any fake or irrelevant data and either remove or correct it
  • Display pages with invalid markup lower in search results pages

40. When using Google Search Console, you will receive an email if an unusual event occurs. What is an example of such an unusual event?

  • New content has been added to the website
  • Google has difficulties crawling the website
  • Google has indexed the website
  • A decrease in the click count on the website

41. Why would a website receive a Manual Action report?

  • The website has a low position in the SERPs, which means it will not receive many clicks.
  • The website is linked to by spammy websites, which cause computer viruses.
  • The website contains keyword stuffing, which is against Google’s quality guidelines.
  • The website was hacked, which could potentially harm a visitor.

42. How can a marketer optimize a company’s website to build customers’ trust?

  • Link website content to as many external websites as possible to increase traffic
  • Identify what keywords visitors are searching for and implement keyword stuffing
  • Provide clear customer service information that helps visitors solve their problems
  • Repurpose old content that visitors enjoy and are familiar with

43. As a digital marketer managing a website, you are changing the domain name from example.com to example.org. Which Search Console tool would you use to inform Google of this change?

  • Removals tool
  • Submit sitemaps tool
  • Change of address tool
  • URL Inspection tool

44. How can good anchor text help you implement SEO for your website?

  • Good anchor text relies on the number of links rather than the quality of the links to the website
  • It informs search engines not to associate your website with the site you’re linking to
  • It allows you to link to sites that are reputable but do not include information you want to endorse
  • Good anchor text helps visitors navigate your site and helps Google understand what the page you’re linking to is about

45. As a digital marketer, you are reviewing image content on your company’s website. You notice that several of the images are an original version with a large file size. Which of the following image best practices is this likely not following?

  • Provide accessible colors
  • Use descriptive alt text
  • Include descriptive titles, captions, and filenames
  • Optimize for speed

46. You are interested in displaying interactive features and product pricing in your search results. What can you add to your website to achieve this goal?

  • Structured data
  • Snippet data
  • Search data
  • Unique data

47. Fill in the blank: Many website platforms such as WordPress, Wix, or Blogger automatically create and make a _____ available for search engines.

  • crawler
  • snippet
  • sitemap
  • search map

48. What Search Console report indicates if your website has been hacked, or behavior on the site could potentially harm a visitor or their computer?

  • Manual Action report
  • Security Issues report
  • Coverage report
  • Web Search Performance report

49. Which of the following best describes rich results?

  • Enhanced elements in Google search with extra visual or interactive features
  • A type of code used for structured data markups
  • A test to ensure there are no mistakes with the markup
  • Code used to better describe a webpage’s content to search engines

Devendra Kumar

Project Management Apprentice at Google

This Post Has 2 Comments

  1. Toninho Reply

    Question 3 and 4 are wrong,dont see the rest

    1. Devendra Kumar Reply

      Thanks for your comment. I made changes and updated the answers.

      Please feel free to ping me if you will find some wrong answers on the posts, so I will update it.

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