11. Which of the following scenarios would be most appropriate to use a close-up storyboard?

  • You are in the middle of the design process for a grocery delivery app. You want to pitch some ideas to the team about how the user could use it and benefit from it.
  • You begin creating a new finance management app. You need to demonstrate when and how a user might interact with it during a normal work day.
  • You create an app that connects people who are interested in gardening via a social forum. You want to implement an inbox feature and test whether or not users find it easy to use.

12. Which of the following UX tools and processes demonstrates the basic structure and layout of a design without including specific visual details?

  • High-fidelity designs
  • Ideation exercises
  • Low-fidelity designs
  • Wireframes

13. You are working on an app that connects users to tree removal services in their local area. You have already created paper wireframes and now it’s time to build the design on the computer. What is the next step?

  • Create a high-fidelity prototype
  • Create high-fidelity mockups
  • Create digital wireframes
  • Create a low-fidelity prototype

14. How is a prototype different from a wireframe?

  • A wireframe is an interactive representation of a complete design solution that shows stakeholders how it will work. A prototype is a single screen with basic elements that establishes the structure of a page.
  • A prototype is a single screen that shows all the details that will go into a final design. A wireframe is a set of interactive design solutions made up of many prototypes and demonstrates how the entire design works.
  • Wireframes and prototypes are both interactive representations of how a design works.
  • A prototype is an interactive representation of a complete design solution that shows stakeholders how it will work. A wireframe is a single screen with basic elements that establishes the structure of a page.

15. Identify the benefit of using paper prototypes in the design process

  • Paper prototypes require large amounts of time and resources to produce
  • Paper prototypes are inexpensive and convey complex visual details
  • Paper prototypes are polished and represent a final design solution
  • Paper prototypes allow rapid iterations and require low commitment

16. Fill in the blank: _____ is the collection of attitudes and stereotypes we associate to people without our conscious knowledge.

  • Recency bias
  • Sunk cost fallacy
  • Primacy bias
  • Implicit bias

17. Which of the following is an example of a usability study?

  • Marlene has each stakeholder review their design before handing it off to the development team
  • Arthur recruits participants for a study, gives them specific tasks, and asks them how difficult each task was to complete afterwards
  • Daryl presents their prototype to several strangers on the street and asks them to see how they like using it
  • Darla recruits participants for a study, gives them specific tasks, and asks them for only positive feedback about each task

18. A moderator conducts a usability study to solicit feedback on a mileage tracking feature for a cycling app. Which type of bias may occur if the participant gives multiple pieces of feedback in the same answer?

  • Friendliness bias
  • Serial position effect
  • Implicit bias
  • Social desirability bias

19. You are a UX researcher who just finished the research for an app that helps users find speciality coffee brands. You’ve gathered all of the observations from your interviews and identified the common themes. What comes next?

  • Evaluate the themes to determine which observations to disregard
  • Propose solutions to the common themes you’ve identified
  • Organize your data using an affinity diagram
  • Write down insights based on the themes you’ve identified

20. Strong insights uncovered in research should be easy to understand, answer the research question, and increase empathy for the user.

  • True
  • False

21. What types of content should be included in your presentation slide deck when presenting UX research insights to stakeholders?

  • User stories, user flows, user journeys, and pain points
  • Affinity maps, research methods, research questions, and key performance indicators (KPIs)
  • Themes, insights and recommendations, and details about the study

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