from likes to leads interact with customers online weekly challenge 1
1. What enables companies to connect with their customers in order to help customers better understand their brand?
- Customer awareness marketing
- Virtual marketing
- E-commerce marketing
- Social media marketing
2. Fill in the blank: A benefit of social media marketing is that it is _____ as most social networking platforms allow you to sign up and create a profile for free.
- referral driven
- cost effective
- audience focused
- incentive based
3. Why is it beneficial for a company to learn about their target audience’s likes, dislikes, and interests through social media?
- It can help to predict necessary budget cuts.
- It can help to enhance the exclusivity of an advertising plan in order to focus on a higher end customer base.
- It can help to inform and tailor a company’s marketing strategy to that audience.
- It can help to forecast potential product sales and revenue.
4. Fill in the blank: The first core pillar of social media marketing is ___.
- paid social media
- listening and engagement
- strategy
- planning and publishing
5. When planning and publishing social media content, it is important to do which of the following? Select all that apply.
- Schedule posts in advance
- Have a consistent presence
- Consider timing and frequency
- Learn what content resonates best with the audience
6. What can help a company to find out how many positive mentions they got in a particular month or how many people they are reaching on different platforms from one month to the next?
- Social media analytics
- Virtual media analysis
- Digital marketing metrics
- Social media results
8. Which is the most common form of owned social media?
- Memes
- Product reviews
- Live stream videos
- Websites
9. What is a benefit of owned media?
- It enables a company’s brand to reach consumers who are not actively searching for them.
- It allows a company to control the conversation surrounding their brand on social media.
- It promotes user-generated content related to the company.
- It incentivizes customers to market a company’s brand on social media.
10. Fill in the blank: During the ____, a company can use paid remarketing campaigns to reach people who have already shown interest in the company’s brand.
- conversion stage
- awareness stage
- consideration stage
- loyalty stage
11. Fill in the blank: ____ is the process of creating content for different social media platforms in order to drive engagement and promote a business or product.
- Social media marketing
- Interactive online analysis
- Virtual social marketing
- Digital media development
12. Why is social media a cost-effective way to reach customers?
- It allows businesses to generate more high-priced sales than any other tool.
- It automatically increases product prices when a business receives large volumes of traffic.
- It allows any business or content to appear at the top of all users’ feeds.
- It allows businesses to reach a targeted audience based on interests and demographics.
13. Which social media marketing pillar helps a marketer determine their campaign's content type and format?
- Strategy
- Planning and publishing
- Sales
- Listening and engagement
14. Consider the following scenario:
A company is trying to determine when their audience is most likely to engage with their content, as well as how often the company should post.
Which core pillar of social media marketing is this company working on?
- Planning and publishing
- Analyzing and strategizing
- Timing and engaging
- Listening and reporting
15. A digital marketer collects data from social media platforms to analyze a campaign's performance. What is typically the next step after they collect and analyze this data?
- Track conversations and trends on social media
- Share social media reports with stakeholders
- Create a social media calendar to plan and publish content
- Study a previous campaign’s performance
16. A business decides what type of content to publish on its website, how often to publish it, and how users can interact with it. What type of media is the business’s website an example of?
- Owned media
- Internal media
- Earned media
- Paid media
17. Fill in the blank: _____ social media can be used to target specific groups of people who might be interested in a company’s products and services, as well as promote a company’s content in order to drive more earned media.
- Owned
- Organic
- User-based
- Paid
18. What is social media marketing?
- The method of using marketing channels to deter potential customers away from the competition.
- The process of creating content for different social media platforms in order to drive engagement and promote a business or product.
- The practice of using digital tools that enable users to create and share content publicly.
- The act of familiarizing people with a particular business or product.
19. Why would a business research what its competitors are doing on social media?
- To narrow their audience to the exact customer they want to target
- To identify competitors’ strengths and weaknesses and adapt their own strategy
- To reach competitors’ customers based on their interests and hobbies
- To educate customers on the products they should not purchase from its competitors
20. According to the five core pillars of social media marketing, what do you identify during the strategy pillar?
- How to study social media engagement and identify what content is popular with an audience
- Which social media analytics tools will measure a campaign’s performance
- How to schedule social media posts in advance and maintain a consistent presence online
- Which social media platforms and content will work best for a campaign
21. How does a digital marketer use the planning and publishing pillar to reach new customers effectively?
- They can better control and target their marketing with paid social media.
- They can determine how many positive mentions the brand received in a particular month.
- They can reach their audience when they are most likely to engage with the content.
- They can learn a lot about people’s opinions of the brand through social listening.
22. Which of the following are outcomes of the core pillar of listening and engagement? Select all that apply.
- Learn about what content resonates best with the audience
- Understand what people think about the brand
- Recognize the performance of the social media campaign
- Increase customers’ positive experience with a competitor’s brand
23. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company’s product, they are producing _____ for the company’s brand.
- paid media
- promotional media
- owned media
- earned media
24. How can paid social media impact owned and earned media?
- Paid media helps target customers that owned and earned media do not have access to.
- Paid media helps promote competitors, which increases queries about the business’s owned and earned media.
- Paid media increases organic traffic and gives a business ownership of all earned media.
- Paid media helps promote content which increases earned media and directs traffic to owned media.
25. A marketer identifies topics their target audience is searching for to help capture their attention. What stage of the marketing funnel are they targeting?
- The consideration stage
- The loyalty stage
- The conversion stage
- The awareness stage
26. A marketer aims to tailor their marketing strategy to a specific audience. How might social media help them achieve this goal?
- It directs an audience to a business’s website to increase purchases.
- It offers valuable insights about a business’s competitors.
- It offers valuable insights about an audience’s likes, dislikes, and interests.
- It allows businesses to share product features and updates with audiences.
27. Why would a business research what its competitors are doing on social media?
- To educate customers on the products they should not purchase from its competitors
- To narrow their audience to the exact customer they want to target
- To identify competitors’ strengths and weaknesses and adapt their own strategy
- To reach competitors’ customers based on their interests and hobbies
28. After you develop your social media strategy, what is the next core social media marketing pillar?
- Listening and engagement
- Planning and publishing
- Analytics and reporting
- Paid social media
29. A digital marketer tracks and analyzes conversations to learn what people think of a brand. What core pillar of social media marketing does this describe?
- Listening and engagement
- Analytics and reporting
- Strategy
- Paid social media
30. Consider the following scenario:
A company is setting up different reports to monitor a variety of metrics, such as followers, comments, or clicks. They plan to use these metrics to improve the performance of their social media marketing campaigns over time.
Which core pillar is this company working on?
- Analytics and reporting
- Listening and engagement
- Planning and publishing
- Strategy
31. Which of the following is true about earned, owned, and paid media?
- User-generated content, such as videos, images, and reviews, is common in earned, owned, and paid media.
- When used together instead of separately, each type of media does not require paid promotion.
- Earned, owned, and paid media refer to the digital content a brand fully controls, such as its website.
- When used together, each type of media can improve brand awareness, generate leads, and increase sales.
32. What is a benefit of paid media?
- It allows a brand to rely on marketing generated by customers.
- It incentivizes customers to promote a brand on social media.
- It allows a brand to reach customers who are not actively searching for it.
- It increases the user-generated content customers post on social media.
33. A marketer shares detailed information about a brand and compares its offerings to its competitors. What stage of the marketing funnel are they targeting?
- The awareness stage
- The loyalty stage
- The consideration stage
- The conversion stage
34. What will define the primary goals of your social media marketing campaign?
- Planning and publishing
- Analytics and reporting
- Strategy
- Sales
35. A digital marketer includes earned media in their social media marketing strategy. Where can they gain earned media from?
- Blog sites, social media profiles, and Facebook or Instagram profiles
- Image ads, video ads, story ads, and influencer marketing
- Community forums, Twitter profiles, and other social media profiles
- Customer reviews, testimonials, mentions, and comments on social media
36. What platforms can a business use to generate owned media?
- Shares, retweets, and likes
- Customer reviews, testimonials, and other user-generated content
- Blog sites, community forums, and Facebook or Instagram profiles
- Image ads, video ads, and story ads
37. A marketer promotes a product on social media by including a link to the product page. What benefit of social media marketing does this refer to?
- It increases traffic to a website
- It increases the number of employees
- It builds relationships with existing customers
- It provides useful insights
38. A marketer aims to introduce a company’s latest service to a wider audience online. How might social media help them achieve this goal?
- It helps companies share long-form articles and build solid relationships with existing customers.
- It targets high-income customers who shop for services instead of products.
- It helps companies share content that raises brand awareness and attracts new customers.
- It provides valuable insights into a company’s competitors and their budget.
39. Fill in the blank: Because people use social media platforms to interact with friends, family, and companies, you can connect with users whenever they log in. This makes social media a natural place to _____.
- gain valuable information
- target new customers
- make up lost leads
- increase sales revenue
40. Consider the following scenario:
A digital marketer is running a social media campaign for a company that sells dog treats. Customers are posting pictures of their dogs devouring these treats on social media.
This user-generated content is an example of which type of media?
- Owned
- Earned
- Paid
- Borrowed
41. Why would a marketer consider paid remarketing to target customers in the conversion stage of the marketing funnel?
- Remarketing provides detailed information about the business and what makes it better than the competition.
- Remarketing provides detailed information to help attract attention and raise brand awareness.
- Remarketing reaches people who have already shown an interest in a business and offers them incentives to complete a purchase.
- Remarketing reaches people who have already made a purchase and incentivizes them to make a repeat purchase.
42. A digital marketer creates content for a company’s social media accounts. What does social media marketing enable the marketer to do with the content?
- Reduce the number of email unsubscribes and target a wider audience
- Appear higher in social media feeds than their competitors
- Generate a certain number of customer reviews per month
- Connect with customers and help them better understand the company
43. What are the reasons why social media marketing has become a crucial element of many companies’ business development strategies? Select three answers.
- Gain valuable insights
- Drive traffic to a company’s website
- Build stronger relationships with existing customers
- Hire more employees than the competition
44. A digital marketer interacts with users online to improve their experiences with a brand. They track conversations and trends related to the brand. What process are they using to determine what users think about the brand?
- Analytics tracking
- Social listening
- Data collecting
- Social media planning
45. Fill in the blank: _____ media is all the digital content a brand fully controls.
- Owned
- Paid
- Trademark
- Copyright
46. How does influencer marketing increase the effectiveness of a paid social media strategy?
- It allows the business to control social media conversations surrounding its products and services.
- It rewards customers for sharing and engaging with the business’s social media content.
- It targets customers who might be interested in the business but are not actively searching for it.
- It generates more paid media for the business, such as image and video ads.
47. Why is social media an effective tool for targeting new customers?
- Business promotions appear more frequently on social media feeds than on any other platform.
- Social media automatically directs customers to a website when they view a post on business’s timeline.
- Social media provides valuable insights into a business’s competition.
- People are already active and available on social media platforms because they are interacting with family, friends, and businesses.
48. Consider the following scenario:
Potential customers are searching for more information to help them decide whether or not to make a purchase. They may be looking for reviews or comparing the company’s offerings to other competitors.
What action should the company take to set their brand apart from the competition?
- Develop social media content that relates to the purchases potential customers have already made
- Capture product sales of potential customers who fit the target audience
- Provide potential customers with more detailed information about the brand
- Nurture relationships with potential customers, so the company can remain in their minds
49. Fill in the blank: _____ can help a company understand what people think about their brand, which can inform their marketing and product-development decisions.
- Audience engagement
- Customer awareness
- Social listening
- Virtual consulting
50. What is a benefit of paid media?
- It allows a brand to rely on marketing generated by customers.
- It allows a brand to reach customers who are not actively searching for it.
- It incentivizes customers to promote a brand on social media.
- It increases the user-generated content customers post on social media.
