make the sale build launch and manage e-commerce stores weekly challenge 1
1. Which of the following describes e-commerce?
- The buying and selling of goods or services at a brick-and-mortar store
- The buying and selling of goods or services at a consignment store
- The buying and selling of goods or services using the internet
- The buying and selling of goods or services at an outdoor market
2. Health coaching, business consulting, or graphic design are examples of which type of e-commerce?
- Software
- Services
- Physical goods
- Digital goods
3. Which of the following are benefits of e-commerce? Select all that apply.
- E-commerce allows businesses to operate 24 hours a day, 7 days a week, so customers can shop whenever they want.
- E-commerce allows customers to visit a specific location to shop during their business hours.
- E-commerce allows businesses to sell products to customers worldwide, since mostly anyone can visit the store online.
- E-commerce reduces overhead expenses and lowers startup costs, since it does not require a storefront.
4. Fill in the blank: Completion of an activity that contributes to the success of a business is called _____.
- conversion
- reformation
- metamorphosis
- transformation
5. Which of the following is a software solution that allows a company to sell products or services online?
- Website
- Cache
- Digital storeroom
- E-commerce platform
6. Which of the following are examples of market research considerations? Select all that apply.
- Target audience
- Net Profit
- Market size
- Competition
7. Which of the following are benefits to a company using market research to better understand customers? Select all that apply.
- The opportunity to hire an e-commerce analyst
- The ability to create an effective strategy for spending a marketing budget
- The ability to determine the net profit for a product
- The opportunity to build a brand that customers can identify with
8. Which of the following equations would allow a company to calculate the net profit of a product?
- Total revenue − total expenses
- Total expenses / total revenue
- Total expenses x total revenue
- Total revenue + total expenses
9. Which of the following fulfillment methods ships products from the supplier directly to the customer and is the fastest way to bring a product to market?
- Packing and shipping
- Warehousing
- Third-party fulfillment
- Dropshipping
10. Which of the following are key characteristics of branding? Select all that apply.
- How customers connect with the values that the company supports
- How customers interact with a company’s competitors
- How a company treats their customers and how they make things right when there is a mistake
- How customers feel about a company and the products it sells
11. Which of the following are things that can be sold online through e-commerce? Select all that apply.
- Software
- Physical goods
- Brick-and-mortar stores
- Services
12. Purchasing and downloading Adobe Photoshop is an example of which type of e-commerce product?
- Physical goods
- Services
- Audiobooks
- Software
13. An e-commerce business receives a large amount of website traffic. What does this traffic data indicate?
- The number of return customers
- The number of visits to the website
- The number of sign-ups to the business’s newsletter
- The number of sales made on the website
14. What capabilities do e-commerce platforms offer businesses?
- Create and maintain a digital storefront and sell products or services online
- Manage inventory and improve physical storefront capabilities
- Manage a physical storefront and order inventory online
- Build and track physical storefront sales and inventory
15. What information does a marketer gather when researching a company’s market size?
- The level of demand for the company’s products or services
- A description of customers most likely to purchase the company’s products or services
- The general public’s budget for the company’s products or services
- The company’s most important competition
16. How do tools like Google Trends help you determine the demand for a product?
- They allow you to compare reviews and determine a product’s biggest competitor.
- They allow you to calculate the net profit of future products.
- They allow you to monitor the traffic to your website.
- They allow you to compare products and determine audience interest.
17. Fill in the blank: Dropshipping, partnering with a vendor or wholesale supplier, and designing and creating custom products to manufacture are all examples of _____.
- ways a company can source products for their business
- shipping products from the supplier directly to the customer
- promoting a product or service by identifying it with a particular brand
- demographics to consider when conducting market research
18. Why is quality an important part of a company’s branding? Select all that apply.
- Customers want to interact with products that make their lives easier or fit their lifestyle.
- Customers want to be able to easily get the help they need.
- Customers want to be able to rely on a company’s products.
- Customers want to shop in person whenever they feel like it.
19. An online store sells home goods such as furniture and kitchen appliances. These products are examples of which common e-commerce category?
- Digital products
- Physical goods
- Software
- Services
20. Which of the following is considered an e-commerce service?
- Business consulting
- Home and office furniture
- E-books
- Video editing software
21. A brick-and-mortar store’s location and hours make it difficult for customers to visit. How does e-commerce offer the business a solution to its problem?
- E-commerce stores allow customers to purchase a product at any time from anywhere.
- E-commerce stores require customers to reserve a product before they purchase it.
- E-commerce stores help customers find specific products.
- E-commerce stores offer discounted prices when customers order online.
22. Fill in the blank: An “add to cart” button on a product page or a link that says “sign up to subscribe to our newsletter” on a website’s homepage are examples of _____.
- market research
- calls to action
- dropshipping
- net profit margin
23. An e-commerce marketer conducts secondary research to learn about a business and its audience. Which activities will they likely conduct for this secondary research?
- Gather information from direct observation and surveys
- Gather information from focus groups and interviews
- Gather information from published sources and consumer insights
- Gather information from public articles and direct observation
24. Which of the following customer demographics enable a marketer to better understand their target audience?
- Income level, education level, and occupation
- Income, purchase history, and shopping habits
- Location, personal beliefs, and opinions
- Age, social media activities, and health status
25. What are the four commonly recognized e-commerce categories?
- Services, software, high-end goods, and digital goods
- Digital goods, services, software, and customized goods
- Physical goods, digital goods, services, and software
- Physical goods, perishable goods, high-end services, and software
26. A stock photography website allows customers to download images for a fee. What type of e-commerce product does the business sell?
- Physical goods
- Services
- Entertainment goods
- Digital goods
27. Which of the following are challenges in e-commerce? Select all that apply.
- Lack of in-person customer service
- Difficulty stocking new products
- Cost of shipping
- Higher rate of returns
28. Fill in the blank: The total number of potential customers within a specific industry is called _____.
- merchandising sample
- sales dimension
- retail group
- market size
29. Which of the following describes the group of people most likely to purchase a company’s products?
- Competitor
- Public
- Target audience
- Market
30. Why would you track a product’s return on ad spend (ROAS)?
- To compare the product to best-selling products
- To determine if the product’s advertising is profitable
- To calculate the net profit for your company
- To determine if you should expand your inventory
31. A furniture business plans to bring a new couch to the market. Which product sourcing models should they consider?
- Vendor or wholesale supplier, retail, and employee manufacturing
- Custom manufacturing, vendor or wholesale supplier, and dropshipping
- Mass manufacturing, vendor or wholesale supplier, and dropshipping
- Dropshipping, wholesale supplier, and employee manufacturing
32. Which of the following are reasons why storytelling is an important part of branding? Select all that apply.
- Customers want to feel good about their purchases.
- Customers want to understand the values that a company upholds.
- Customers want to know how the company is making a difference in the world.
- Customers want to write reviews of negative experiences they have with products.
33. Fill in the blank: Digital goods and physical goods are examples of _____.
- primary and secondary research
- things that can be sold online through e-commerce
- software that allows a company to sell products or services online
- demographics to consider when conducting market research
34. A retail store has a physical storefront and an online shop. What type of e-commerce model is this?
- A brick-and-mortar business
- An online-only business
- A wholesale business
- A click-and-mortar business
35. A marketer identifies a company’s target audience. What does the information they gather about the target audience enable them to do?
- Determine the future popularity and net profit of a product
- Hire new staff to create and manage the marketing campaign and audience needs
- Increase product prices according to a product’s popularity
- Tailor the marketing campaign and pricing strategy to suit the audience’s needs
36. How does a business acquire the items they want to sell to customers?
- Product sourcing
- Cloning
- Assembling
Duplicating
37. Why is effective customer service important for a brand's identity?
- It allows a company to improve the quality of its product or service.
- It allows a company to positively affect customers’ impression of the brand.
- It allows a company to illustrate how its values align with customers’ values.
- It allows customers to troubleshoot problems on their own.
38. Which of the following keeps track of all the items the customer plans to purchase?
- Demographics
- Product sources
- Return on ad spend (ROAS)
- Digital shopping cart
39. Fill in the blank: In e-commerce, research that includes conducting surveys or interviews, direct observation, or focus groups is called _____.
- primary research
- exploratory research
- specialization research
- profit research
40. Which of the following are helpful demographics or factors to consider when doing research to determine the target audience? Select all that apply.
- Location
- Occupation
- Hobbies
- Self-control
41. Fill in the blank: The _____ for a product indicates the amount of money left over after expenses are paid.
- break-even point
- current ratio
- net profit
- cost of goods
42. A company receives electronic payments from customers who buy its digital services online. What type of business model does this company use?
- Direct sales
- Wholesale
- E-commerce
- Brick-and-mortar
43. An online store receives a large number of conversions for a new product. What do these conversions indicate?
- Customers purchased the product by completing the checkout process.
- The store gained a large number of return customers.
- The store tracked the items customers plan to purchase.
- Customers visited the store after clicking an ad.
44. A company designs and produces custom products by partnering with a manufacturer. What is the benefit of using this product sourcing model?
- It allows the company to sell products and services offered by trustworthy brands.
- It is the fastest way to introduce a product to the market.
- It is a cost-effective process and requires no upfront commitment.
- It gives the company more control over the design and quality of its products.
45. Which tactic might help an e-commerce store improve its brand identity?
- Share promotions and ads on every page of the store’s website
- Highlight low prices and discounts as the store’s primary focus
- Include frequently asked questions (FAQs) on the store’s website
- Duplicate a competitor’s brand strategy
46. An e-commerce business adds a shopping cart to its website. What is the purpose of the shopping cart?
- To monitor the items that are low in stock
- To encourage customers to visit its physical storefront
- To track the items a customer plans to purchase
- To track the number of website visits
47. What expenses should you include when calculating a product’s net profit?
- Packaging costs, advertising costs, and personnel costs
- Cost of goods, personal expenses, and future expenses
- Cost of goods sold, packaging costs, and advertising costs
- Advertising costs, the owner’s salary, and personnel expenses
48. A company partners with a wholesale supplier to sell products made by other companies. What is the advantage of using this product sourcing model?
- It gives the company control over the product design and quality.
- It is the only model that allows the company to sell its products online.
- It is the fastest way to bring a product to market.
- It is efficient and cost-effective compared to sourcing custom products.
49. Fill in the blank: The number of visits that a website receives is called _____.
- traffic
- e-commerce
- call to action
- software
50. When a marketer conducts market research for a business, which three important areas should they consider?
- Competition, objective, and marketing
- Market size, social media, and industry
- Market size, audience, and competition
- Audience, sources, and industry
51. An ebook purchased online and downloaded to a device is an example of which type of e-commerce?
- Software
- Digital goods
- Services
- Physical goods
52. Fill in the blank: The first page a visitor encounters when they go to a website is called a _____.
- digital shopping cart
- landing page
- conversion
- call to action
53. What is a target audience?
- The people who buy a competitor’s products
- The people who are interested in partnering with a brand
- The people who are most likely to buy a brand’s products
- The people who work with a brand
