make the sale build launch and manage e-commerce stores weekly challenge 2
1. Fill in the blank: A store that sells its products online is called _____.
- a convenience store
- an e-commerce store
- a consignment store
- a franchise
2. Which of the following are basic elements that customers can expect to find on almost any e-commerce site they visit? Select all that apply.
- Product detail pages
- Calendar
- Home page
- Navigation bar
3. Fill in the blank: When a website is ____ that means it has been specifically designed to work on all types of devices, including computers, mobile phones, and tablets.
- responsive
- reactive
- impassive
- sensitive
4. Fill in the blank: Shopify, WooCommerce, and Magento are all examples of _____.
- Tweets
- brick-and-mortar stores
- hashtags
- e-commerce platforms
5. Which of the following software allows the user to access and edit the original source code?
- Ransomware
- Open-source software
- Wilderness software
- Malware
6. Which of the following is a web-based software available on a subscription basis?
- Software-as-a-Service
- Rullion software
- Quoit software
- Napiform software
7. Fill in the blank: The URL or web address for a website, such as www.example.com is called a _____.
- domain
- hyperlink
- browser
- host
8. Which of the following can be done in the marketing dashboard of a Shopify account? Select all that apply.
- Ability to create campaigns for ads, email, social media, and other marketing channels
- Ability to create discounts that apply automatically to a customer’s cart
- Ability to review an overview of key metrics like total sales, conversion rate, and average order value
- Ability to automate campaigns to display ads and send messages based on customer behavior
9. Which tool allows advertisers to upload their store and product data to Google and make it available for Shopping ads and other Google services?
- Google Drawings
- Google Merchant Center
- Google Sheets
- Google Slides
10. While building a Shopify account, where can a user go if they do not find the sales channel they want in their list?
- Shopify App Store
- Apple Store
- Amazon Appstore
- Microsoft App Store
11. Which of the following can be done through an e-commerce platform? Select all that apply.
- Interacting with customers face-to-face
- Receiving payments
- Adding and updating products
- Processing, shipping, and handling
12. Which of the following features includes a collection of links to other pages within a website?
- Navigation bar
- Contact page
- Search page
- Product detail pages
13. Which of the following are e-commerce platforms? Select all that apply.
- BigCommerce
- Wix
- Floricomous
- Squarespace
14. Which of the following are disadvantages to Software-as-a-Service (SaaS)? Select all that apply.
- Payment methods may be limited
- Integration may be limited
- Coding skills necessary
- Customization may be limited
15. Fill in the blank: _____ is a brief written description of an image that helps screen readers and search engines understand what is shown in the image.
- Alt text
- SKU
- Meta description
- Product description
16. Which of the following are characteristics of a good product description? Select all that apply.
- Includes bullet points for the features
- Describes the basic features of the product
- Explains the image or video of the product
- Tells the customer how the product can meet their needs
17. Which of the following are benefits of the Google Merchant Center? Select all that apply.
- Provides accurate Google Shopping listings
- Provides the user access to original source code
- Offers simple Google AdWords integration
- Allows users to review capabilities for online products
18. Which of the following are reasons adding multiple sales channels is good for a business? Select all that apply.
- It helps a business reach more customers
- It makes a website user-friendly, with no coding or developer knowledge necessary
- It helps a store promote and sell products, manage orders, and track inventory all in one place
- It offers an all-in-one solution for businesses of all sizes
19. An e-commerce business has a responsive website. How does this website design principle affect customers?
- It informs customers about a product’s description, specifications, and reviews.
- It allows customers with a disability to navigate the website easily.
- It links customers to popular products they are interested in.
- It allows an easy and efficient customer experience, regardless of screen size.
20. Which of the following are advantages to open-source software? Select all that apply.
- All-in-one solution with hosting, security, and customer service
- No coding skills necessary
- Complete control over a website’s design and function
- Endless customization options
21. What disadvantage of SaaS should a business consider when searching for an e-commerce platform?
- It may only integrate with certain third-party apps or shopping channels.
- It connects businesses with website developers who manage websites.
- It is an all-in-one solution that provides hosting, security, and customer service.
- It requires businesses to pay separately for a web hosting service.
22. Why would you include SKUs for each product when you update an e-commerce website’s product page?
- The unique code helps you choose the best payment method for the website.
- The unique code helps you add a custom domain to the website.
- The unique code helps you identify a product and track inventory and sales numbers.
- The unique code helps you upload product images from a device.
23. What tool enables you to advertise products with Google Shopping?
- Google Merchant Center
- Google Ads
- WooCommerce
- Shopify
24. What is the primary purpose of a navigation bar that appears at the top of an e-commerce website?
- To allow customers to search for and find results from the website
- To display images, specifications, and reviews about a product
- To display company information, team members, and contact information
- To help customers find the section of a website that will be most useful for them
25. An e-commerce website includes video captions and screen readers to help people with disabilities navigate the site. What website feature do these tools enable?
- Web responsiveness
- Web functionality
- Web permission
- Web accessibility
26. Imagine a shoe retailer is ready to open an online store. What should they use to create their shop?
- A blog
- An e-commerce platform
- A listicle
- A newsletter
27. What is the purpose of adding multiple sales channels in Shopify?
- To make it easier to sell products in more than one place
- To ensure secure checkout
- To create discounts to manage promotions
- To access the original source code of a website
28. A marketer adds a product detail page to an e-commerce store to provide information about its products. What information does the marketer likely include on the product page?
- Product descriptions, images, specifications, and reviews
- Product pricing information from competitors and peers
- Product history, production process, and certifications
- Featured articles, industry updates, and social media stats
29. A business uses Shopify to sell products to customers online. Shopify is an example of what type of solution?
- A product software
- A retail software
- A sales platform
- An e-commerce platform
30. Which of the following are disadvantages to open-source software? Select all that apply.
- There are separate fees for web hosting.
- There are additional costs involved, such as web development.
- There are limits on customization.
- The software requires coding and technical skills.
31. Fill in the blank: _____ is a unique code that retailers use to identify a product and helps the retailer track inventory and sales numbers.
- HTML
- SKU
- Hex code
- JavaScript
32. Which of the following can be done in the discounts section of a Shopify account? Select all that apply.
- Create discounts to manage promotions
- Apply discounts to a customer’s order when they enter the discount code at checkout
- Create campaigns for ads, email, social media, and other marketing channels
- Create discounts that apply automatically to a customer’s cart
33. What can a marketer do to add a new sales channel to a Shopify store?
- Visit the Channel App Store
- Visit the Shopify Channel Store
- Visit the Shopify App Store
- Visit the Google App Store
34. What are the two types of software typically used for e-commerce platforms?
- Open-source or SaaS (Software-as-a-Sale)
- Open-sale or SaaS (Sale-as-a-Service)
- Open-source or SaaS (Software-as-a-Service)
- Closed-source or SaaS (Software-as-a-Service)
35. Which of the following are advantages to Software-as-a-Service (SaaS)? Select all that apply.
- Built-in templates for e-commerce stores
- All-in-one solution with hosting, security, and customer service
- User-friendly software that works without coding skills
- Complete control over a website’s design and function
36. As a marketer uploads an image they add a brief written description. This description helps screen readers and search engines understand what is in the image. What feature did the marketer add to the page?
- Alt text
- Alt images
- Description text
- Image ID
37. Which of the following would a company need to create and publish a Google Merchant Center account? Select all that apply.
- At least one existing Google account
- A verified website and business
- A team member with technical coding skills
- Up-to-date product data on their e-commerce store, including pricing, availability, and shipping information
38. A marketer uses an e-commerce platform to update products and manage customer orders. What additional capabilities does the platform offer the marketer?
- Pay rent, utilities, and employee salaries
- Interact with customers in person and exchange store products
- Keep and sell products in a physical store
- Receive payments and handle shipping and fulfillment
39. What is the primary purpose of a navigation bar that appears at the top of an e-commerce website?
- To display company information, team members, and contact information
- To help customers find the section of a website that will be most useful for them
- To display images, specifications, and reviews about a product
- To allow customers to search for and find results from the website
40. A business would like to use an e-commerce platform to create a custom online store. Which of the following options should they consider?
- Mailchimp
- Salesforce
- Adobe Photoshop
- WooCommerce
41. An e-commerce business hired a web developer to edit original code and fully customize and create its e-commerce store. What type of e-commerce platform are they likely using?
- SaaS e-commerce platform
- Open-source e-commerce platform
- Content management e-commerce platform
- Retail application e-commerce platform
42. What tool offers e-commerce businesses accurate Google Shopping listings and exclusive Google Analytics support for online products?
- Squarespace
- Google Ads
- Magento
- Google Merchant Center
43. A business registers with the Google Merchant Center. How does this decision benefit their company?
- It provides access to original source code.
- It provides hosting, security, and customer service with Google Shopping.
- It increases product visibility with accurate Google Shopping listings.
- It is available on an affordable subscription basis.
44. Which of the following is a store that allows customers to search or browse for products, add them to a virtual shopping cart, and pay for their purchase online?
- E-commerce store
- Warehouse store
- Specialty store
- Brick-and-mortar store
45. Why would a business add multiple sales channels to a Shopify store?
- Multiple sales channels allow businesses to update an e-commerce website’s functionality.
- Multiple sales channels help businesses reach more customers.
- Multiple sales channels highlight products in an “exclusive” section.
- Multiple sales channels help businesses add products to the Google Merchant Center.
46. Video captions are an example of which of the following e-commerce website features?
- Website branding
- Quality content
- Web accessibility
- Mobile-friendly design
