think outside the box email marketing coursera week 2 quiz answers
1. Which of the following are examples of content you would likely find in an email for a furniture company’s marketing campaign? Select all that apply.
- The subject line “Discount Code For 20% Off Inside!” for a new promotion on desks.
- The headline “For The Remote Worker” along with an image of an office chair and a link to a landing page where customers can purchase the chair.
- A collection of pictures of the company picnic attached to an employee email.
- An email asking a customer “How was shopping with us?” with a scale from 1 to 10 for customers to rate the experience.
2. Which of the following are effective ways to use an acquisition email? Select all that apply.
- Thank first time subscribers or customers who have purchased a product
- Offer items like downloadable guides, product catalogs, PDFs, or free trials
- Demonstrate to customers the value of a product or service
- Offer a quick overview of what a product or service will provide
3. Which of the following marketing emails serve as a virtual first impression a company makes with a customer?
- Retention email
- Welcome email
- Newsletter
- Promotional email
4. Fill in the blank: A wellness company includes external resources, like articles featuring anxiety-reducing breathing exercises, in a _____.
- promotional email
- cart abandonment email
- newsletter
- feedback email
5. Which type of emails get the word out about special offers, limited time deals, or exclusive content?
- Customer emails
- Launch emails
- Promotional emails
- Acquisition emails
6. What is the purpose of sending a cart abandonment email to a customer?
- Encourage the customer to purchase the item they left behind
- Share external articles about relevant and interesting information
- Enroll the customer in the company newsletter
- Provide the customer with information about a new product
7. Fill in the blank: Sending a special offer to customers who are not engaging with a company’s newsletters is an example of a _____.
- welcome email
- cart abandonment email
- retention email
- promotional email
8. Which of the following types of email fall into the loyalty bucket of the marketing funnel? Select all that apply.
- Acquisition emails
- Promotional emails
- Retention emails
- Newsletters
9. Which of the following is an example of email copy? Select all that apply.
- A call to action
- Raw data about how customers feel about a brand
- Images and product descriptions
- A brief summary that tells customers the story of the brand
10. Which of the following marketing emails should include a call to action? Select all that apply.
- Retention email
- Welcome email
- Internal email
- Acquisition email
11. Which of the following are common types of email marketing? Select all that apply.
- Company event emails
- Retention emails
- Acquisition emails
- Newsletters
12. Imagine that a cosmetics company shares an interactive email inviting potential new customers to match products to suit their own skincare needs. What is this an example of?
- Acquisition email
- Discount code
- Educational email
- External resource
13. Which of the following best describes the content of a good welcome email?
- An incentive to buy the company’s product and a direct call-to-action
- A personal note from the founder and an incentive to buy the company’s product
- A direct call-to-action and a brief summary of the company’s background
- A brief summary that tells customers what makes your brand unique, and a call-to-action
14. Fill in the blank: _____ are a versatile feature of email marketing used in several stages of the marketing funnel.
- Follow-up emails
- Acquisition emails
- Welcome emails
- Newsletters
15. What are promotional emails commonly used for?
- To share product prices, features, and details
- To ask questions and gather feedback from customers
- To speed up the buying process and create new or repeat customers
- To test different headlines for future emails
16. Why are follow-up emails an effective tactic to increase customer loyalty?
- It shares helpful information and resources about the product and its features.
- It makes customers feel heard and appreciated.
- It gives customers access to exclusive customer service tools.
- It summarizes what makes the business and its products unique.
17. A marketer sends follow-up emails to customers after they make a purchase. What do they ask customers to do in the follow-up email?
- Confirm when they will order from the business again
- Provide feedback on their shopping experience
- Buy again, using a promotion included in the email
- Share their social media usernames
18. Why would you create a newsletter to target customers in the loyalty stage?
- Newsletters help brands find and acquire new customers.
- Newsletters are the only type of email marketing that targets the loyalty stage.
- Newsletters target customers interested in learning more about a brand.
- Newsletters offer personalized content and encourage repeat purchases.
19. Which of the following types of marketing emails fall into both the consideration and loyalty stage of the marketing funnel?
- Promotional emails
- Acquisition emails
- Welcome emails
- Retention emails
20. Why would a business send welcome emails?
- To build interest in a brand and find new customers
- To encourage customers to sign up for a rewards program
- To get feedback about the customer experience
- To connect with new customers or subscribers
21. Fill in the blank: Acquisition emails and newsletters are both examples of _____.
- email marketing
- brand voice
- key performance indicators (KPIs)
- brand sentiment
22. What type of email should a new company send out as a marketing strategy to gain new customers?
- Acquisition email
- Cart abandonment email
- Newsletter
- Retention email
23. Why do marketers send welcome emails in the consideration stage of the marketing funnel?
- Because users are regular customers who want to read interesting stories about the business
- Because users have subscribed to the business’s marketing emails and are interested in more information
- Because users have made a purchase and may be interested in promotional offers
- Because users are unfamiliar with the business and do not know what they are searching for
24. A digital marketer creates an email newsletter that contains relevant information about its product. However, only a few subscribers click on the call-to-action button. What recommendation will help the marketer increase the effectiveness of the newsletter?
- Instead of sharing information about current events, share information about the company and tell its story.
- Instead of selling a product, include articles or trending topics relevant to the subscriber’s lifestyle.
- Design a new email that differs from the brand’s style.
- Share product and service information instead of the latest trends.
25. Fill in the blank: A grocery store delivery app that sends an email with a code for free delivery is an example of a _____.
- promotional email
- feedback email
- brand email
- service email
26. Imagine a company’s customers frequently leave items in their cart. What could the company do to encourage a customer to purchase the items they’ve left behind?
- Send the customer a welcome email.
- Send the customer a cart abandonment email.
- Provide the customer with information about a new product.
- Send the customer a happy birthday message.
27. Which of the following is an example of a retention email? Select all that apply.
- Offering a glimpse into what a product or service will give customers
- Sending a special offer to customers who are not engaging with newsletters or promotional emails
- Providing customers with some new or educational information
- Sending a follow-up email after a customer makes a purchase asking for feedback
28. What is an example of relevant information you can include in an email newsletter?
- Information about why customers abandon their carts
- Information about how the business earned new customers
- Information about a new product or service the business is launching
- Information about a business’s access to customer information
29. Fill in the blank: The text in the main content of an email is called email _____.
- hashtag
- body
- script
- tweet
30. Fill in the blank: A _____ is a concise instruction included in a promotional email that tells the customer what to do next.
- return on investment
- key performance indicator (KPI)
- call to action
- final value
31. A marketer creates an acquisition email. They include a product catalog and a banner offering customers free shipping on their first order. They also include unique and catchy email copy. What additional email best practice will help the marketer create a successful acquisition email?
- Include “Acquisition email” in the subject line
- Update the copy to match what other businesses are using
- Target customers who have prior knowledge of the business
- Add a clear call-to-action such as “Order now”
32. Which of the following are reasons a company might want to send a newsletter? Select all that apply.
- To announce the launch of a new product or service
- To remind a customer to purchase something they left in their cart
- To share external resources, like articles that might be relevant or interesting to customers
- To introduce a new update from the company that subscribers would want to know about
33. A marketer notices low engagement with their newsletters and promotional emails for a segment of customers. What can they do to encourage these customers to engage with the brand?
- Send them a company brochure
- Send them a special offer
- Send them a cart abandonment email
- Send them trending topics related to their lifestyle
34. What type of follow-up email does a company send after a customer makes a purchase asking for feedback on that customers’ shopping experience?
- Retention email
- Welcome email
- Internal email
- Newsletter
35. A digital marketer creates a promotional email that only a few recipients open. What tip will help them write better subject lines that recipients want to open?
- Introduce or tease the promotion in the subject line
- Avoid mentioning the promotion until the body copy
- Include a brief description of the product or service
- Include “Promotional email” in the subject line
36. A marketer creates an email campaign to inform customers about their latest products and offers. What common type of email marketing did they use?
- Discount emails
- Promotional emails
- Event emails
- Acquisition emails
37. Which of the following is an example of useful information to include in an acquisition email?
- A downloadable customer experience survey
- A downloadable guide or product catalog
- A note to say thank you for making a purchase
- A link to a business’s loyalty program
38. A marketer creates a welcome email. In the body copy, they use a conversational tone to encourage customers to click the call-to-action button. What information should they include to make this an effective welcome email?
- A survey that asks customers to rate their buying experience.
- A summary of what makes the brand unique.
- Two to three additional call-to-action buttons.
- A subject line that includes “Welcome email.”
39. When creating a newsletter, how can you attract a customer’s attention?
- Use catchy and clever writing
- Use old newsletters with updated subject lines
- Use an assertive and formal tone
- Use content that is strictly about the company
40. Which of the following are reasons a company might want to send a promotional email? Select all that apply.
- To announce the launch of a new product or service
- To offer free, downloadable content for a holiday
- To celebrate a customer’s birthday by offering 10% off their next order
- To thank customers for downloading their app
41. A marketer sends retention emails to customers after they make a purchase. The email uses inviting language and includes each customer’s name in the subject line and body copy. What best practice should they consider before sending the email?
- Request information such as their occupation and address
- Provide educational resources the customer will enjoy
- Include the brand’s story and a message from the founder
- Clarify what the customer should do with a clear call to action
42. A digital marketer creates a promotional email and notices a low click-through rate. What recommendation will help them create a successful promotional email?
- Include a brief description of the product or service
- Mention the promotion at the end of the email
- Include information about the business, its services, and its history
- Keep the body of the email brief and relevant, with a clear call to action
43. What common type of email marketing is used to attract and gain new customers?
- Acquisition emails
- Newsletters
- Promotional emails
- Welcome emails
44. Which of the following are effective ways to use a welcome email? Select all that apply.
- Encourage customers who have downloaded an app to use the app for the first time.
- Encourage customers to buy a product by including a discount code.
- Share external resources, like articles that might be relevant or interesting to customers.
- Thank first time subscribers or customers who have purchased a product.
45. Promotional emails, retention emails, and newsletters all fall into which marketing funnel stage?
- Consideration
- Awareness
- Loyalty
- Conversion
46. Fill in the blank: A subtle button in a welcome email that says “Get Started” is an example of _____.
- a newsletter
- an email body
- a call to action
- a virtual first impression
47. What type of email should a new company send out as a marketing strategy to gain new customers?
- Cart abandonment email
- Acquisition email
- Retention email
- Newsletter
48. A marketer creates a retention email to target customers after they make a purchase. They use inviting language in the email and include a clear call to action. What retention email component can they add to increase its effectiveness?
- Provide an updated product list in the email
- Personalize the email according to the customer
- Summarize what makes the business unique
- Ask customers, “Who are you shopping for?”
49. A marketer sends regular newsletters to customers. They include relevant content about the company and its products. What additional content should they include in their newsletters?
- Links to employees’ social media pages
- Resources such as articles relevant to the subscriber’s lifestyle
- Links to several external sites created by the business
- Surveys with questions to learn more about the customer
50. Which of the following types of email fall into the consideration bucket of the marketing funnel? Select all that apply.
- Retention emails
- Newsletters
- Welcome emails
- Promotional emails
51. What type of email marketing helps build interest in a brand and find new customers?
- Welcome emails
- Promotional emails
- Acquisition emails
- Retention emails
52. When creating email newsletters, which of the following tactics should you use to capture the reader's attention?
- Mention trending topics or current events
- Inform readers about changes in company management
- Write in a similar style and tone as other businesses
- Repurpose content from old newsletters
53. Which of the following describes the relationship between an acquisition email and a welcome email?
- Acquisition emails are sent to acquire new customers. Welcome emails are then sent out to those new customers.
- Acquisition emails are sent to acquire new customers. Welcome emails including news and informational content relevant to the company are then sent out regularly.
- Welcome emails are sent to acquire new customers. Acquisition emails are then sent out to those new customers.
- Welcome emails are sent to acquire new customers. Acquisition emails including news and informational content relevant to the company are then sent out regularly.
54. When crafting a promotional email, what best practice should you follow to make it successful?
- Focus on the promotion instead of product features
- Announce the promotion in the body of the email
- Include a survey for customers to share their feedback
- Keep the heading short and the body of the email long
55. A marketer creates an email to attract new customers. They include a brief description of their offering and its value to the customers. They also add a “Click here” button and write a funny subject line to encourage customers to click on the email. What additional best practice should they follow to create a successful acquisition email?
- Assume that recipients know about the business and its products
- Include information about recent management changes at the company
- Add additional calls to action for recipients to choose from, such as “Learn more” and “Buy now”
- Offer recipients something, such as a free trial or educational information
56. What type of email marketing targets recipients in the consideration stage of the marketing funnel?
- Retention emails
- Welcome emails
- Rewards emails
- Abandoned cart emails
57. Why should you include a call to action in your welcome email?
- It motivates the customer to make a purchase.
- It hints at what the email is about.
- It allows the customer to rate their experience.
- It informs the customer what to do next.
