satisfaction guaranteed develop customer loyalty online coursera quiz answers weekly challenge 3
1. Which of the following statements regarding how to present a portfolio is true?
- You can create a slideshow presentation with Wix or Google Sites.
- There is one best form to present a portfolio.
- Websites typically take more time to create than slideshow presentations.
- You can create a website on Google Docs, Canva, or Adobe InDesign.
2. Which one to two page document to secure employment provides an applicant’s background, skills, and accomplishments?
- Curriculum Vitae (CV)
- Resume
- Application
- Cover letter
3. Which of the following are benefits of doing pre-interview research? Select all that apply.
- You learn about a company’s positive or negative reputation.
- You can reference what you learned in your cover letter and interview.
- You speed up the interview and hiring process.
- You determine if a company is aligned with your own interests and goals.
4. What interview is typically a fast paced meeting conducted over a phone or video chat?
- Follow-up interview
- Panel interview
- Preliminary interview
- Exit interview
5. As someone who is doing pre-interview research, you prepare answers to each interview question. Which task is involved with this pre-interview research step?
- Read the job description in detail and reach out to someone who has worked in a similar role.
- Visit the company’s website to learn more about their values, achievements, and company culture.
- Compare information from different online sources until you get a general idea of the most commonly asked questions.
- Get a family member or friend to help you practice for your interview by asking you questions.
6. Which of the following is true when building rapport with interviewers?
- Learn about the company’s culture after the interview ends.
- Share your interests and experiences while also being professional and respecting personal boundaries.
- Allow the interviewer to ask all the questions.
- Before the interview, get to know the interviewer by reviewing their social media pages and other non-work related online activities.
7. During an interview, you answer a question by saying, “I was asked to help plan and post two times a week to a social media platform. My goal was to reach more potential customers.” Which STAR method step does this dialogue represent?
- Task
- Result
- Action
- Situation
8. When delivering your elevator pitch, you say, “I have increased my marketing skills in several ways. I have overseen brochure creation, managed the company’s online reputation, and sent out promotional emails.” This represents which section of the elevator pitch?
- Interest in the company
- Applicable part of background
- Introduction
- Excitement and passion
9. When searching for a role, what aspects may be specific to e-commerce and not to digital marketing? Select all that apply.
- Focuses on rewards programs, Google Ads campaigns, and website maintenance
- Focuses on creating emails, social media posts, and videos to gain attention of potential customers
- Focuses on buying and selling products online using the internet
- Focuses on marketing products and services on online platforms
10. What work environment is for self-employed individuals that are not necessarily committed to a particular employer long-term?
- Internship
- In-house
- Freelance
- Agency
11. Which document to secure employment provides a full history of an applicant’s academic credentials and professional experience?
- Curriculum Vitae (CV)
- Resume
- Cover letter
- Application
12. After securing an interview with a company, a candidate determines if the company aligns with their interests and goals. What is this process an example of?
- Post-interview research
- Pre-interview research
- Interview testing
- Employer prospecting
13. What are common characteristics of a preliminary interview?
- A preliminary interview lasts longer than most interviews and happens in a casual setting.
- A preliminary interview is usually a brief, face-to-face meeting conducted by one person.
- A preliminary interview is usually a longer meeting completed via an email QA form.
- A preliminary interview is usually a fast-paced meeting conducted over the phone or via video chat.
14. During an interview, you answer a question by saying, “In my last job, as an office administrator, the small business owner wanted to grow their social media following.” Which STAR method step does this dialogue represent?
- Situation
- Result
- Task
- Action
15. As an entry-level digital marketer, you create an elevator pitch. What will you include in the introduction of your elevator pitch?
- The most applicable part of your background that you bring to a job opportunity
- Who you are, your current role, and a short description of your professional background
- What companies you have worked with, and why you no longer work there
- What makes you excited to be working in your industry, and your passion for your work
16. Which best describes a role as a specialist? Select all that apply.
- Role within a specific field such as SEO, social media, or email marketing
- Multifaceted role that allows for experience in many different areas
- Role as a digital marketer, content strategist, or e-commerce digital strategist
- Role focuses on a singular aspect of either digital marketing or e-commerce
17. Which of the following is true about printed documents as portfolios?
- Printed documents allow employers to select links to view the applicant’s different projects.
- Printed documents can be created using presentation software like Microsoft PowerPoint or Google Slides.
- Printed documents are convenient and portable but cannot be submitted to online resume portals.
- Printed documents are easy to create and allow employers to conveniently access an applicant’s work online.
18. What is the difference between a CV and a resume?
- A CV includes graphics and supporting material. A resume uses words to describe an applicant’s professional history.
- A CV includes academic credentials and professional experience. A resume includes background, skills, and accomplishments.
- A CV is short and limited to one page. A resume length depends on the applicant’s experience.
- A CV is a visual description of projects. A resume includes examples of an applicant’s professional history.
19. A candidate is invited to attend an interview. Members of the team they would work with will attend this interview. What type of interview are they likely attending?
- A preliminary interview
- A follow-up interview
- An exit interview
- A screening interview
20. While doing pre-interview research, a candidate learns about the requirements and expectations of a new job. How should the candidate find these requirements and expectations?
- By contacting the interviewer on LinkedIn and asking them how to succeed in the role
- By using LinkedIn to find someone in the same role and asking them about the background, knowledge, and skills needed in the role
- By visiting the company’s website to learn about its values, achievements, and company culture
- By commenting on the Facebook page of an employee at the company and asking them for a detailed description
21. When asked a question during an interview, you responded, “In my previous role as an e-commerce specialist, the client I worked with wanted to create a new online store.” What did you do according to the STAR method?
- Discuss the action
- Describe the task
- Introduce the situation
- Explain the result
22. As an entry-level digital marketer, you create an elevator pitch. What should you include about your background in your elevator pitch?
- The reason you started working in your industry
- The part of your background that applies to the job opportunity
- Why you no longer work at your previous company
- Your entire professional background
23. Which of the following statements regarding how to present a portfolio is true?
- Websites are typically faster to create than slideshow presentations.
- There is one best form to present a portfolio.
- You can create printed documents on Google Docs, Canva, or Adobe InDesign.
- Printed documents can be submitted to online resume portals.
24. Fill in the blank: A _____ is a one to two page document that provides an applicant’s background, skills, and accomplishments.
- curriculum vitae (CV)
- application
- cover letter
- resume
25. What tip will help when organizing your projects in a portfolio?
- Identify mistakes you made during the project and what you would do differently
- Include projects that best demonstrate your skills at the beginning of your portfolio
- Include a few example images to prevent a lengthy portfolio
- Explain how each project relates to the digital marketing or e-commerce industry
26. What interview is more in-depth and will likely feature members of the team you will be working with?
- Exit interview
- Follow-up interview
- Preliminary interview
- Screening interview
27. The third step in pre-interview research is to determine common interview questions that may be asked. What does this step involve?
- Read the job description in detail and reach out to someone who has worked in a similar role.
- Visit the company’s website to learn more about their values, achievements, and company culture.
- Search for news articles and reviews related to the company, its employees, salaries, and offerings.
- Get a family member or friend to help you practice for your interview by asking you questions.
28. During an interview, you answer a question by saying, “In three months, we were able to add over 200 new followers. Several customers said they discovered the company on the social media platform I posted on.” Which STAR method step does this dialogue represent?
- Result
- Situation
- Task
- Action
29. When delivering your elevator pitch, you say, “I have the most fun and am most passionate when I am using my creativity to make marketing materials. I also feel so fulfilled when a new customer discovers the business through our marketing.” This represents which section of the elevator pitch?
- Introduction
- Applicable part of background
- Interest in the company
- Show excitement
30. What workplace often operates independently from the business that they have been hired for, takes on many clients, and likely will not have the final decision of assignment direction?
- Internship
- In-house
- Freelance
- Agency
31. Which of the following statements regarding how to present a portfolio is true?
- Websites typically take more time to create than slideshow presentations
- There is one best form to present a portfolio.
- Portfolios typically only contain paintings or photographs
- Portfolio websites can be created using website builders like Google Sites or Wix
32. An applicant creates a resume that includes their experience, personal information, education, and training. What additional information should they add to their resume?
- References from previous employers
- Their social media usernames
- Projects and supporting images
- Skills related to the role they are applying for
33. While doing pre-interview research, a candidate creates a list of common interview questions. How should the candidate find these common interview questions?
- By asking someone in a similar role at the company to share a detailed description of the role
- By contacting the interviewer on LinkedIn and asking them for common questions to expect in the interview
- By comparing information from different sources to get a general idea of the most common questions asked
- By exploring the company’s website to learn about its values, achievements, and company culture
34. Which of the following is true when building rapport with interviewers?
- Allow the interviewer to ask all the questions.
- Be casual and avoid using professional language.
- Learn about the company’s culture after the interview ends.
- Before the interview, review the interviewer’s professional background online.
35. Which of the following is true about agencies?
- Agencies typically work with one client over a long period.
- Agencies commonly allow team members to choose their assignments.
- Agencies maintain full transparency between team members and clients.
- Agencies often work independently from the business they have been hired by.
36. An applicant submits their CV as part of the hiring process. What is included in a CV?
- A complete history of an applicant’s academic credentials and professional experience
- A one to two-page document that provides an applicant’s background, skills, and accomplishments
- Supporting material, graphics, and examples of an applicant’s professional history
- A short history of an applicant’s hobbies and interests
37. A candidate is invited to attend a follow-up interview. What are some common characteristics of a follow-up interview?
- A follow-up interview is usually in-depth and formal, with additional team members attending.
- A follow-up interview is usually in-depth, formal, and conducted over the phone by a recruiter.
- A follow-up interview is usually fast-paced and casual, with one person interviewing the candidate.
- A follow-up interview is usually a fast-paced meeting conducted over the phone or via video chat.
38. The first step in pre-interview research is to explore the requirements and expectations of the job. What does this step involve?
- Read the job description in detail and reach out to someone who has worked in a similar role.
- Visit the company’s website to learn more about their values, achievements, and company culture.
- Compare information from different online sources until you get a general idea of the most commonly asked questions.
- Get a family member or friend to help you practice for the interview by asking questions.
39. Which of the following is an example of showing excitement when delivering an elevator pitch?
- “I have strengthened my skills by exploring new responsibilities in social media management while overseeing several email campaigns.”
- “I have been a social media coordinator for three years. I create social media content and maintain a consistent brand presence across social media platforms such as LinkedIn.”
- “I have been a graphic designer for over two years. In my role, I create designs for social media posts, newsletters, and brochures.”
- “I love working with a team and collaborating to create interesting concepts. Getting to know my colleagues and learning about their work inspires and motivates me.”
40. Which of the following is true about printed slideshow portfolios?
- Slideshow presentations can be created using Microsoft PowerPoint or Google Slides.
- Slideshow presentations can be created using Google Sites or Wix.
- Slideshow presentations cannot be submitted to online resume portals.
- Slideshow presentations often require more time to create than websites.
41. Which of the following are tips when creating a work portfolio? Select all that apply.
- Organize your projects.
- Summarize each project’s goals and outcomes.
- Highlight transferable skills.
- Leave out mistakes and only feature successes.
42. During an interview, you want to build rapport with the interviewer. Why should you ask questions to build rapport?
- It demonstrates that you are comfortable working independently.
- It demonstrates your interest in working for the company and that you are curious about how to improve it.
- It demonstrates your experience in the industry and that you have worked with similar companies.
- It demonstrates that you are a specialist in the industry.
43. Which best describes a role as a generalist? Select all that apply.
- Multifaceted role that allows for experience in many different areas
- Role focuses on a singular aspect of digital marketing or e-commerce
- Role within a specific field such as search engine optimization (SEO), social media, or email marketing
- Role as a digital marketer, content strategist, or e-commerce digital strategist
44. Which of the following is true about freelancing?
- Freelancers are typically employed long-term.
- Freelancers are typically specialists in one field.
- Freelancers typically work with multiple companies.
- Freelancers typically work with one company.
45. An applicant submits their resume as part of the hiring process. What is a resume?
- A visual description of the projects an applicant completed in their career
- Graphics, supporting material, and examples of an applicant’s professional history
- A one to two-page document that presents an applicant’s background, skills, and accomplishments
- An in-depth history of an applicant’s academic credentials and professional experience
46. A marketer has experience in many different areas and works in a multifaceted role. What marketing role does this best describe?
- A freelancer role
- A specialist role
- A generalist role
- An executive role
47. A candidate is interested in learning more about a company and its products and services. What research is typically involved in this pre-interview step?
- Finding commonly asked interview questions
- Finding a detailed job description
- Finding employees in a similar role
- Finding recent news articles related to the company
48. During an interview, you answer a question by saying, “I developed a social media campaign for the new online store. My goal was to draw traffic to the new site and attract a new audience.” What did you do according to the STAR method?
- Introduce the situation
- Describe the task
- Explain the result
- Discuss the action
49. A marketer focuses on one aspect of digital marketing, specifically email marketing. What marketing role does this best describe?
- A generalist role
- An executive role
- A specialist role
- A freelancer role
50. What typically makes a follow-up interview different from a preliminary interview?
- More fast paced, informal, and features team members
- More in-depth, informal, and features a recruiter
- More fast paced, formal, and features a recruiter
- More in-depth, formal, and features team members
51. Before an interview, you visit LinkedIn to learn more about the interviewer and their background. What else can you do to learn more about the interviewer?
- Find someone in a similar role and assume the same about the interviewer
- Send the interviewer a list of questions
- Visit the company’s website and About page
- Find their profiles on non-work-related social media pages