think outside the box email marketing coursera week 3 quiz answers
1. As a digital marketer, you are tasked with trying to make more sales through the email list. What strategies can you use to build the email list? Select all that apply.
- Website prompt
- Focus group
- Social media advertising
- Search engine marketing
2. Fill in the blank: _____ is the practice of dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history.
- Separating
- Operating
- Segmentation
- Summarization
3. As a digital marketer, you are dividing your email list by demographics. Which of the following best represents demographics?
- Climate, population, language
- Purchasing habits, spending habits, brand loyalty
- Age, gender identity, family status
- Lifestyle, values, hobbies
4. Which of the following represents an email call-to-action?
- “Hi there!”
- “Try it free now!”
- “One reason we created the product…”
- “Here’s a short story:”
5. As a digital marketer writing an email, which point of view is it generally recommended to write in?
- Third person
- Second person
- First person
- Fourth person
6. Which of the following is true regarding using automation in email marketing?
- You can use it to assist with multiple tasks.
- You can only use it to send automatic welcome messages.
- You can only use it to track engagement of each subscriber.
- You can only use it to segment your list.
7. As a digital marketer choosing an email marketing tool, you are deciding between HubSpot, Mailchimp, and Salesforce. What can these tools assist you with?
- Graphic design
- Grammatical check
- Automation
- Website conversions
8. As a digital marketer, you accidentally send an email to a group of non-customers instead of to a group of previous customers. This is an example of what email marketing mistake?
- Sending duplicate emails
- Sending with personalization mistakes
- Sending a broken link
- Sending to the wrong segmented list
9. Fill in the blank: In the context of email marketing, quality _____ is a process to ensure that the email you send does not have mistakes and errors.
- review
- planning
- send
- control
10. Imagine you are writing an email to tell customers about a new product. You make the email exciting, bright, and enthusiastic. This represents which tip for writing effective emails?
- Add a call to action in your email.
- Determine the purpose of your email.
- Craft the narrative in your email.
- Set the tone of your email.
11. As a digital marketer, you are building a list of recipients for an email marketing campaign. What can you use to build this email list?
- Display ads and referrals
- Likes and follows
- Customer addresses
- Customer surveys
12. Why would a marketer segment their email marketing lists?
- To offer customers the same deals according to interest, location, or purchase history
- To divide the list into smaller groups based on criteria like interest, location, or purchase history
- To create the same content for all customer based on interest, location, or purchase history
- To encourage customers to visit a website for the first time and make a purchase immediately
13. As a digital marketer, you are dividing your email list by behavioral data. Which of the following best represents behavioral data?
- Spending habits, browsing habits, brand loyalty
- Climate, population, language
- Lifestyle, values, hobbies
- Age, gender identity, family status
14. As a digital marketer writing an email, what question should you consider to help write the subject line?
- What should the reader do after reading the email?
- What are we offering the reader?
- Why should the reader care?
- How long is the email?
15. When writing an email, you highlight a product by discussing its benefits instead of its features. What is this an example of?
- Body text topics
- Email signature suggestions
- Email writing best practices
- Sign-off templates
16. What can the Mailchimp, HubSpot, and Salesforce tools assist with?
- Automation
- Website conversions
- Grammatical check
- Graphic design
17. Mistakes happen in email marketing, such as sending an email to the incorrect segmented list. What process can marketers follow to prevent mistakes from happening?
- Quality send
- Quality planning
- Quality review
- Quality control
18. How can marketers set the tone of an email marketing campaign?
- Add details such as who came up with the idea for the product
- Reflect on the purpose and narrative and what voice aligns with it
- Consider the reader’s perspective and ask what kind of narrative they prefer
- Ask why they are sending an email in the first place
19. What strategies can an email marketer use to build an email list? Select all that apply.
- Customer survey
- Referral
- Website prompt
- Display advertising
20. What is the practice of dividing an email subscriber list into smaller groups based on criteria like interest, location, or purchase history?
- Summarization
- Operating
- Segmentation
- Separating
21. What should you consider when segmenting an email list according to psychographics?
- It targets people over a certain age.
- It is the most reliable type of data.
- It is more likely to change frequently.
- It is based on fairly consistent information.
22. You’re writing an email and you include “Try it for free now” after your body copy. What is this an example of?
- Sign-off button
- Shop button
- Call-to-action button
- Subject button
23. What can a marketer use to simplify the email marketing process and ensure a campaign stays organized?
- Email marketing automation
- Email marketing conversion
- Email marketing personalization
- Email marketing spam protection
24. Which of the following are examples of email marketing tools? Select all that apply.
- Mailchimp
- Search Console
- HubSpot
- Hootsuite
25. What is an example of a personalization mistake in email marketing?
- Sending an email that reads “Happy birthday, [First name]!”
- Sending an email with a URL that is spelled incorrectly
- Sending an email that hyperlinks to an external website with an error message
- Sending an email to a younger age group instead of an older age group
26. As a digital marketer, you are setting up a process to ensure that the email you send does not have mistakes. What is the name of this quality process?
- Quality send
- Quality control
- Quality planning
- Quality review
27. Before writing an email, you think about why you are sending the email to identify the motivation behind it. This represents which tip for writing effective emails?
- Add a call to action in your email
- Set the tone of your email
- Determine the purpose of your email
- Craft the narrative in your email
28. As a digital marketer, you segment your email list according to spending habits, browsing habits, and brand loyalty. What are these characteristics referred to as?
- Behavioral data
- Psychographic data
- Demographic data
- Geography data
29. What tool helps marketers manage every part of an email marketing campaign, from sending a large volume of targeted emails to tracking insights?
- Design
- Automation
- Conversions
- Checking
30. Fill in the blank: A _____ process might include creating a checklist that ensures you're using the correct format, content, personalization tags, and anything else you may want to be careful about.
- consistency check
- accuracy review
- performance indicator
- quality control
31. As a digital marketer, you are building an email list for an upcoming campaign. How can you use search engine marketing to help build your list?
- Customer addresses
- Customer surveys
- Likes and follows
- Website prompts and customer surveys
32. As a marketer, you want to separate your email subscriber list into groups based on interest, location, or purchase history. What helps you achieve this?
- Summarization
- Operating
- Segmentation
- Separating
33. As a digital marketer, you segment your email list according to age, gender identity, and family status. What are these characteristics referred to as?
- Geography
- Psychographics
- Behavior
- Demographics
34. A marketer is searching for a free email marketing automation tool that offers several features. They intend to try automation first before paying for it. Which of the following best suits their requirements?
- HubSpot
- Search Console
- Hootsuite
- Mailchimp
35. As a digital marketer, you accidentally send out an email with the wrong product page URL to your list. This is an example of what email marketing mistake?
- Sending to the wrong segmented list
- Sending with personalization mistakes
- Sending a broken link
- Sending duplicate emails
36. What can marketers do to ensure that emails are sent to customers without any errors?
- Create a quality control checklist
- Create a quality planning document
- Create a quality send script
- Create a quality review template
37. How can marketers determine the purpose of an email marketing campaign?
- Communicate in a tone that is courteous and helpful in some way
- Reflect on the reader’s perspective and what kind of narrative they prefer
- Add details such as who came up with the idea for the product
- Consider why they are sending an email in the first place
38. As a digital marketer, you are dividing your email list by psychographic characteristics. Which of the following best represents psychographic characteristics?
- Age, gender identity, family status
- Purchasing habits, spending habits, brand loyalty
- Climate, population, language
- Lifestyle, values, hobbies
39. Which of the following best describes a merge tag or personalization tag?
- A code that combines email lists for efficiency
- A code that deletes similar emails before a recipient reads it
- A code that allows the writer to insert unique user data
- A code that sends emails automatically to recipients based on previously opened emails
40. In the context of email marketing, what is the process to ensure that the email you send does not have mistakes?
- Quality control
- Quality send
- Quality planning
- Quality review
41. You’re writing an email and you consider how the content helps the reader. Where should this information go in your email?
- Body text
- Sign off
- Conclusion
- Subject line
42. Fill in the blank: In email writing, you should always address your readers by using _____ language. This point of view is used for giving directions, offering advice, or providing an explanation.
- third person
- second person
- first person
- fourth person
43. Common email marketing mistakes include sending a broken link. What is an example of this kind of mistake?
- Sending an email with the wrong product page URL
- Sending an email to the incorrect age group
- Sending an email with a “Happy holidays” message in February
- Sending an email that reads, “Happy birthday, [First name]!”
44. As a digital marketer, you are building an email list for an upcoming campaign. How can you use search engine marketing to help build your list?
- Add a prompt on a website that encourages people to share their email
- Offer a discount in the ad that encourages people to subscribe to the list
- Ask for referrals in return for a discounted offer
- Share social media links that encourage people to follow the brand’s page
45. Imagine you are sending an email to announce a product launch. You write about how the product creators came up with the product idea, what motivated them to create it, and the problem the product solves. This represents which tip for writing effective emails?
- Determine the purpose of your email.
- Craft the narrative in your email.
- Add a call to action in your email.
- Set the tone of your email.
46. What is a best practice when writing email content?
- Craft long emails to keep reader attention
- Discuss product or service benefits instead of features
- Write emails in the third person
- Limit personalization to the subject line
47. Why is it useful to segment audiences based on demographics?
- It changes frequently but delivers more conversions.
- It is based on fairly consistent information that does not change frequently.
- It shows what action customers take when shopping on a website.
- It targets customers based on their activities, interests, and opinions.
48. As a digital marketer, you would like to use software and technology to manage email processes automatically. Which practice should you implement?
- Email marketing automation
- Email marketing conversion
- Email marketing spam protection
- Email marketing personalization
49. A marketer sets up an email marketing campaign. They consider using a tool to automate the process while they focus on other parts of the campaign. Which of the following tools can assist them? Select all that apply.
- Hootsuite
- Mailchimp
- Search Console
- HubSpot
