Week 4 – Share metrics and insights with stakeholders
assess for success marketing analytics and measurement weekly challenge 4 1. Which of the following are reasons why stakeholders might be important to a project or campaign? Select all that…
Week 3 – Measure the success of marketing campaigns
assess for success marketing analytics and measurement weekly challenge 3 1. Consider the following scenario: A campaign’s sales growth was $200,000 USD and the marketing cost was $55,000 USD. A…
Week 2 – Use metrics from Google Analytics and Google Ads
assess for success marketing analytics and measurement weekly challenge 2 1. Fill in the blank: When a Google Analytics 4 property is initially set up for a website or app,…
Week 1 – Introduction to Assess for success: Marketing analytics and measurement
assess for success marketing analytics and measurement weekly challenge 1 1. Imagine that a marketer is developing a specific campaign in a media plan and they set a target with…
Week 5 – Run your own email marketing campaign
think outside the box email marketing coursera week 5 quiz answers 1. Consider the following SMART goal:Increase the click-to-open rate on sales emails to at least 8% within six months…