Week 4 – Social media analytics and reporting
from likes to leads interact with customers online weekly challenge 4 1. What is qualitative data? Answers Data that can be compared on a numeric scale.Data that is used in…
Week 3 – Listening and engagement on social media
from likes to leads interact with customers online weekly challenge 3 1. Which of the following are potential benefits of using social listening to better understand how customers feel about…
Week 2 – Social media strategy, planning, and publishing
from likes to leads interact with customers online weekly challenge 2 1. Increasing web traffic and gaining customer insights are examples of what kind of goals? Answers Social media marketing…
Week 1 – Introduction to from likes to leads: interact with customers online
from likes to leads interact with customers online weekly challenge 1 1. What enables companies to connect with their customers in order to help customers better understand their brand? Answers…
Week 4 – Search engine marketing (SEM) and display advertising
attract and engage customers with digital marketing weekly challenge 4 1. Where do search engine marketing (SEM) ads typically appear? Answers On the top and bottom of search results pagesOn…